creative social strategies: more than just facebook | dallas digital summit 2013
DESCRIPTION
While Facebook has it's advantages, Twitter and Google+ can also play a role in your social media strategy.TRANSCRIPT
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Forget Facebook:
Using Twitter & Google+ To Drive Social
• Dallas Digital Summit 2013 •
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Casie Gillette Director of Online Marketing
8 Years
2004
casiegillette.com
@casieg
+CasieGillette
casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
232 Million Active Monthly Users
260 Million Registered Users
300 Million Active Monthly Users
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casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
Act Human Less Crazy Fast-Paced
Searches Bing Search
Ease of Use
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casie gillette • @komarketing • @casieg • #DDSUM13
Search
Press & Mentions
Brand Building
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Case Study
casie gillette • @komarketing • @casieg • #DDSUM13
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Case Study
casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
What do we already know?
Analytics Data Paid Data Audience
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Finding Our Community
casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
Where They Participate
Influential Topics
Who They Engage
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casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
“The fact that so many journalists are on Twitter has made Twitter incredibly
professionally valuable to journalists.”
Ezra Klein Washington Post 11/11/13
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casie gillette • @komarketing • @casieg • #DDSUM13
Reporter Lists
@HelpaReporter
Industry Blog Authors
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casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
FOR GOOD ONLY
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Cita%on Labs / BuzzStream
• h5p://tools.cita%onlabs.com/gate.way • h5p://tools.buzzstream.com/link-‐building-‐email-‐research
casie gillette • @komarketing • @casieg • #DDSUM13
Tool Alert!
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casie gillette • @komarketing • @casieg • #DDSUM13
Rapportive
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casie gillette • @komarketing • @casieg • #DDSUM13
Use a CRM
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casie gillette • @komarketing • @casieg • #DDSUM13
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casie gillette • @komarketing • @casieg • #DDSUM13
Your Name Here
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casie gillette • @komarketing • @casieg • #DDSUM13
Total Searches
Total Links
Brand Searches
Social Data
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casie gillette • @komarketing • @casieg • #DDSUM13
Total Searches
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casie gillette • @komarketing • @casieg • #DDSUM13
Brand Searches
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casie gillette • @komarketing • @casieg • #DDSUM13
Link Growth
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casie gillette • @komarketing • @casieg • #DDSUM13
Twitter Growth
Year 2 Year 3 Year 4
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casie gillette • @komarketing • @casieg • #DDSUM13
Integrate Your Data
Be a Human
Find Your Community
Measure & Improve
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casie gillette • @komarketing • @casieg • #DDSUM13
Google+
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casie gillette • @komarketing • @casieg • #DDSUM13
Google+
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casie gillette • @komarketing • @casieg • #DDSUM13
Google+
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casie gillette • @komarketing • @casieg • #DDSUM13
Google+
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casie gillette • @komarketing • @casieg • #DDSUM13
Why It Matters
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casie gillette • @komarketing • @casieg • #DDSUM13
Why It Matters
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casie gillette • @komarketing • @casieg • #DDSUM13
How?
Communities Circles Images
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casie gillette • @komarketing • @casieg • #DDSUM13
Communities
Relevant
Follow the Rules
Active
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casie gillette • @komarketing • @casieg • #DDSUM13
Circles
By Publication
By Group
By Interest
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casie gillette • @komarketing • @casieg • #DDSUM13
Circles
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casie gillette • @komarketing • @casieg • #DDSUM13
Circles
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casie gillette • @komarketing • @casieg • #DDSUM13
Circles
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casie gillette • @komarketing • @casieg • #DDSUM13
Ripples
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casie gillette • @komarketing • @casieg • #DDSUM13
Tools & Sources
h5p://www.usatoday.com/story/tech/2013/10/29/google-‐plus/3296017/
h5p://www.rappor%ve.com/
h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-‐do-‐journalists-‐prefer-‐twi5er-‐to-‐facebook/
h5p://tools.buzzstream.com/link-‐building-‐email-‐research
h5p://followerwonk.com/
h5p://www.blindfiveyearold.com/ripples-‐bookmarklet
h5p://cita%onlabs.com/tools/
h5p://www.topsy.com/
h5p://www.socialmen%on.com/
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casiegillette.com
[email protected] @casieg
+CasieGillette
casie gillette • @komarketing • @casieg • #DDSUM13
KomarketingAssociates.com/blog
Thanks!