creative that works - cd
TRANSCRIPT
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CREATIVE THAT WORKS.
CRAIG WALKER / CREATIVE DIRECTOR
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Integrated brand response advertising, direct & digital marketing,creative & production online / offline
Welcome to Walker & Company, a full-service creative group since 1994. We are direct marketing
and brand response experts with a proven track record of success in developing world class
integrated online and offline marketing and creative campaigns on a national and international level.
We have created hundreds of successful campaigns in all areas of B2C and B2B direct response and
general advertising media including; DRTV, direct mail, print, outdoor, transit, packaging, marketing
communications and sales support collateral. Our interactive/digital experience includes; websites,
microsites, banners, email, widgets, DVD’s, and digital video.
We’re experts at integrating traditional and digital media, delivering high performance multi-channel
marketing and media campaigns designed to meet or surpass your ROI goals/objectives. Our
services also include; Brand Strategy, Creative Strategy, Creative Direction, Copy, Art & Design
Direction, Sonic Branding, and data-driven creative integration of all media online/offline.
Our team offers a combination of deep agency and client-side experience with companies of all sizes
and industries including Healthcare, Financial Services, Technology, Publishing, Automotive, and
Entertainment categories. We are highly knowledgeable and sensitive to the needs of the senior and
"boomer" audiences, consumers and small business owners.
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KAISER PERMANENTE Integrated Multi-Media / Multi-Lingual Flu Campaign2
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SCAN (Senior Care Action Network) Brand Response TV Integrated Lead Generation Campaign 3
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VISION ESSENTIALS by Kaiser Permanente Launch Campaign4
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BLUE CROSS OF CALIFORNIA Small Business Direct Mail & Fulfillment Campaign 5
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BLUE CROSS OF CALIFORNIA Small Business DRTV & Print Campaign6
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USA DIVING OLYMPIC TEAM Official Health Care Sponsorship by Kaiser Permanente B2B Broker Campaign 7
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NIKE TOWN Customer Acquisition Direct Mail Campaign 8
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KAISER PERMANENTE New Medical Center Integrated Multi-Medial Campaign 9
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NISSAN Lead Generation Direct Mail Campaign10
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KAISER PERMANENTE Branded Bi-Lingual Car Wraps 11
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HOUSEHOLD BANK Multi-Media Acquisition Campaign12
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COMMUNITY BENEFIT for Kaiser Permanente (Kaiser's Philanthropic Group) - Integrated Multi-Media Campaign 13
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QUICKBOOKS Direct Response Fulfillment Kit14
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HEALTHRESOLVE Long Form DRTV Show 15
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LGBT PRIDE PARADE San Francisco sponsored by KAISER PERMANENTE - Integrated Multi-Media Campaign16
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TIME-LIFE BOOKS "The American Indians" DRTV Campaign 17
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INTERTAINER Customer Acquisition Online Banners and Direct Mail Launch Campaign18
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TECHNOLOGY FUNDING VC B2B Lead Fulfillment Kit 19
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WSPA (World Society for the Protection of Animals) Long Form DRTV Show starring Tom Skerritt20
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CRAIG WALKER - AGENCY & CLIENT EXPERIENCE
Director of Creative Services / Creative Director - KAISER PERMANENTE Los Angeles
Creative Director - Draftfcb New York & Los Angeles
Creative Director - G2 DIRECT & DIGITAL New York
Art Director - OGILVY & MATHER / OGILVY ONE New York
Creative Director – CAMPBELL-EWALD Europe
ADVERTISING AGENCY CLIENTS
BBDO / LA !!(Blue Cross of California DRTV)
TBWA-CHIAT DAY / LA !!(Nissan Direct Mail) ! !
DMB&B / LA !!(Blue Cross of California DR Print, DRTV) !
McCANN-ERICKSON / MRM / NY !(Nestle Online) !
FISCH.MEIER.DIREKT / ZURICH !!(Teleclub DRTV / Swiss Lottery DRTV) ! !
LOWE & PARTNERS / NY !!(Security Link from Ameritech DRTV) !
TEAM ONE ADVERTISING / LA !!(Lexus Dealers Direct Mail) !
WIEDEN & KENNEDY / PORTLAND !!(Nike Town Direct Mail)
INTERNATIONAL - Creative direction and direct marketing solutions for diverse clients
and advertising agencies in Brussels, Hamburg, Zurich, Sydney & Saudi Arabia.
http://info.kp.org/richmedia/brandCreativePortfolio/
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DIRECT RESPONSE TV EXPERIENCE
FINANCIAL SERVICES
Countrywide / Full Spectrum Lending
Household Bank / HCS
CONSUMER SERVICES
Ameritech / Security Link
HEALTHCARE
Blue Cross of California
Health Net
Humana
SCAN (Senior Care Action Network)
Kaiser Permanente
AUTOMOTIVE
GM “Owners Only"
ENTERTAINMENT
Disney Online
Teleclub (Europe)
Swiss Lottery (Switzerland)
PUBLISHING
Time-Life Books
National Geographic
Inc. Magazine
Newsweek
Atlantic Monthly
Esquire
Modern Photography
Ladies Home Journal
Outdoor Life
Golf
Better Homes & Gardens
Bonnier Publishing (Europe)
INFOMERCIALS
Fund Raising
WSPA
(World Society for the Protection of Animals)
New product launch
HEALTH RESOLVE
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WALKER & COMPANY, INC.
Integrated Brand Response Advertising & Direct & Digital Marketing Online / Offline
American Express, Blue Cross of California, CarsDirect, Cessna Executive Jets, Countrywide,
Disney Online, Doubleday, General Foods, General Motors
Health Net, Household Bank, IBM, Intuit, LA Cellular, Nestle Online
Network Associates, National Geographic, Newsweek, Nike, Nissan
SCAN Health Plan, Saudi American Bank/Citibank
SecurityLink from Ameritech, Shell Oil, Sotheby's, Technology Funding
The World Society for the Protection of Animals (WSPA), Time-Life Books
CONTACT: Craig Walker 323.309.5450 [email protected]