creative thinking & storytellingcrc.gov.mn/contents/raw/3/28/459/ppt7.pdf · 2017-11-01 ·...
TRANSCRIPT
Creative Thinking & Storytelling
Creative Thinking& Storytelling
March, 2016
Han Saem, O / EBS Chief Producer
Creative Thinking & StorytellingCreative Thinking & Storytelling
Key Elements of Content Making – Creative Storytelling
Ⅰ. Preconditions of Creative Storytellingi ) Recognize the new Production Environmentii) Utilize the Stream of Information
Ⅱ. Storytelling – Contents Valuei ) Actualize the fantasyii ) Create Value combining with imagination
Ⅲ. Suggestions for Creative Storytellingi ) Create a new product with a new itemii) Develop the original sourceiii) Connect with Individuality
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Creative Thinking & StorytellingⅠ. Precondition of Creative Storytelling
i ) Recognize the new Production Environment
Appearance of a New Visual Areas▶ Bird’s eye view / Aerial view
Extension to the new visual areas,where it was only reachable through Aerial photography
Diversification of Producing
Drone, Helicam▶ Dealing with the limitation of distance & height
Broadcasting Corporations Individuals
expansion of Sight
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Creative Thinking & Storytelling
Worldwide digital information in your hands ▶ various wayfinding systems
ex) navigations, GoogleMap etc
Geographical Information (Wayfinding System)- also provide the local information → Replace the role of local guides
Unlike the local guides, digital information is
Updated in real time
Overcome the limit ofUnknown Place
Ⅰ. Precondition of Creative Storytellingi ) Recognize the new Production Environment
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Creative Thinking & Storytelling
CommunicatingMethod
RecordingMethod
ContentsProducingMethod
ContentsDistributing
Method
• Voice Record• Video Record
Ⅰ. Precondition of Creative Storytellingi ) Recognize the new Production Environment
Variety ofMedia
• Filming • Youtube• Facebook• Twitter etc
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Creative Thinking & Storytelling
Information Producer• Newspaper company• Broadcasting station• Telecom company
Information Produceras well as
Information Consumer
appearance ofParticipating Producer
as well as Consumerat the same time
YoutubeBlog
Wikipedia etc
Blur the boundaries betweenProducer & Consumer
Ⅰ. Precondition of Creative Storytellingii ) Utilize the Stream of Information
Information Consumer• Audience• Subscriber
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Creative Thinking & Storytelling
ON OFF
VS
Connectto the World
▼Stable
Condition▼
“ I ” exist
Disconnectfrom the World
▼Unstable Condition
▼“ I ” absent
Ⅰ. Precondition of Creative Storytelling
Appearance ofAnother Me
ii ) Utilize the Stream of Information
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Creative Thinking & Storytelling
able to accumulate memories million times more than Human brain
A quality of information and analyzing it is more importantthan its quantity
Creating Value of information▶information added up to a great one ▶ Appearance of a Big Data
Ⅰ. Precondition of Creative Storytelling
Application over Acquisition
ii ) Utilize the Stream of Information
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Creative Thinking & Storytelling
Every Move from daily life is Recordedex) credit card, internet, e-mail,
Facebook, Twitter, CCTV etc
I think,therefore I am
I am recorded,Therefore I am
No one can not livewithout recorded
EverythingRecorded
Ⅰ. Precondition of Creative Storytellingii ) Utilize the Stream of Information
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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value
i ) Actualize the Fantasy
Digital Technology
A new Creator that evokes forgotten past things to the current time▶ The past meets the present
ex) Dinosaurs have become the realistic items ▶ not only in fairy tales or SF films
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Creative Thinking & Storytelling
Digital Technology
Ⅱ. Storytelling : Contents Value
Enable to combine the past with the present
Technological Development▶ no limitation of time and space▶ a new field of storytelling
i ) Actualize the Fantasy
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Creative Thinking & Storytelling
ii ) Create Value combining with imagination
History, Legend, Myth as Recourse never exhausting
Ⅱ. Storytelling : Contents Value
A new phenomenon of humanization,where a virtual character interacts with human being▶ recognized as a living thing (ex Gollum, The Lord of Ring)▶ connect to consumers in reality▶ create a new added value
Phenomenon where a virtual character is given humane characteristics▶ ex) Talk to me Bong-gu (Children’s program)
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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value
ii ) Create Value combining with imagination
ex) Tell me, Bong-gu▶ Bong-Gu and Baba, virtual characters, trying to solve children’s problems
at their level▶ Bong-gu and Baba are secret friends of children in the program
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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value
ii ) Create Value combining with imagination
ex) Tell me, Bong-gu
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Creative Thinking & Storytelling
Appearance of immortal actors
▶ CastingDigitalBruce Lee
Nothing impossible in the field of storytelling
Ⅱ. Storytelling : Contents Value
History, Legend, Myth as Recourse never exhausting
ii ) Create Value combining with imagination
TransformTranslate
TransplantEverything into Reality
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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value
ii ) Create Value combining with imagination Ex) the Physics of Light
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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value
ii ) Create Value combining with imagination
▶ ex) Physics of Light
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Creative Thinking & Storytelling
Myth, legend, relic▶ intangible heritage
constantly made up depending on different approaches
ex) Great Angkor Wat▶ a 3D-work that reproduced a myth and legend of Angkor Wat
as well as cultural value of today
i ) Create a new product with a new item
Ⅲ. Suggestions for Creative Storytelling
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Creative Thinking & StorytellingⅢ. Suggestions for Creative Storytelling
▶ ex) Great Myanmar
i ) Create a new product with a new item – Myth, Legend, Relic
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Creative Thinking & Storytelling
i ) Create a new product with a new item
Ⅲ. Suggestions for Creative Storytelling
Stories & Imagesnever running out like ocean
Greek and Roman
Mythology
NOWADAYS
A
Limited tothe ancient time & space
Heroes inGreek and Roman
mythology
Connected tothe present time & space
Thor (Film)
PAST
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Creative Thinking & Storytelling
ii ) Develop the original source
Ⅲ. Suggestions for Creative Storytelling
Connect the national history & heroesto the world
Local Story(local interest)
National Story(National Interest)
World’s Story(World’s Interest)
ex) Tarbosaurus in Korean Peninsula▶ Look into Korean Peninsula, where Dinosaurs had been alive millions of years ago
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Creative Thinking & Storytelling
ii ) Develop the original source
Ⅲ. Suggestions for Creative Storytelling
ex) Tarbosaurus in Korean Peninsula
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Creative Thinking & Storytelling
ii ) Develop the original source
Ⅲ. Suggestions for Creative Storytelling
Let cultural differences act as an attractive factor Find a connection between small stories(individual, personal) and global issues
to earn the worldwide attention
ex) Snakes▶ a work based on geographical characteristics as well as humanistic values
of the filming site▶ Nature Documentary storytelling about various myths and legends told
along with Snake▶ Suggesting similar and different thoughts about snake in various countries,
with impressive images
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Creative Thinking & Storytelling
ii ) Develop the original source
Ⅲ. Suggestions for Creative Storytelling
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Creative Thinking & Storytelling
Connect to the intellectual appetite & Knowledge ▶ Discuss about time spirit/zeitgeist through historical truths
iii ) Connect with Individuality
Ⅲ. Suggestions for Creative Storytelling
National history intervenedin a personal life
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Creative Thinking & Storytelling
Form a humane empathy over nationality, border and religioniii ) Connect with Individuality
Ⅲ. Suggestions for Creative Storytelling
▶ ex) Traveling Korea - Feeling Korea
▶ ex) World Theme Trip
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Creative Thinking & Storytelling
iii ) Connect with Individuality
Ⅲ. Suggestions for Creative Storytelling
GreatSuperficial
PoliticalCollective
writing materials
SpecificPracticalOrdinaryPrivate
writing materials
▶ ex) Dogs are not bad
For adult
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Creative Thinking & Storytelling
iii ) Connect with Individuality
Ⅲ. Suggestions for Creative Storytelling
▶ ex) Magic Puppy, Cray-Mung
For Kids
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