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Creative Thinking & Storytelling Creative Thinking & Storytelling March, 2016 Han Saem, O / EBS Chief Producer

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Page 1: Creative Thinking & Storytellingcrc.gov.mn/contents/raw/3/28/459/ppt7.pdf · 2017-11-01 · Ⅰ.Precondition of Creative Storytelling Creative Thinking & Storytelling i ) Recognize

Creative Thinking & Storytelling

Creative Thinking& Storytelling

March, 2016

Han Saem, O / EBS Chief Producer

Page 2: Creative Thinking & Storytellingcrc.gov.mn/contents/raw/3/28/459/ppt7.pdf · 2017-11-01 · Ⅰ.Precondition of Creative Storytelling Creative Thinking & Storytelling i ) Recognize

Creative Thinking & StorytellingCreative Thinking & Storytelling

Key Elements of Content Making – Creative Storytelling

Ⅰ. Preconditions of Creative Storytellingi ) Recognize the new Production Environmentii) Utilize the Stream of Information

Ⅱ. Storytelling – Contents Valuei ) Actualize the fantasyii ) Create Value combining with imagination

Ⅲ. Suggestions for Creative Storytellingi ) Create a new product with a new itemii) Develop the original sourceiii) Connect with Individuality

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Creative Thinking & StorytellingⅠ. Precondition of Creative Storytelling

i ) Recognize the new Production Environment

Appearance of a New Visual Areas▶ Bird’s eye view / Aerial view

Extension to the new visual areas,where it was only reachable through Aerial photography

Diversification of Producing

Drone, Helicam▶ Dealing with the limitation of distance & height

Broadcasting Corporations Individuals

expansion of Sight

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Creative Thinking & Storytelling

Worldwide digital information in your hands ▶ various wayfinding systems

ex) navigations, GoogleMap etc

Geographical Information (Wayfinding System)- also provide the local information → Replace the role of local guides

Unlike the local guides, digital information is

Updated in real time

Overcome the limit ofUnknown Place

Ⅰ. Precondition of Creative Storytellingi ) Recognize the new Production Environment

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Creative Thinking & Storytelling

CommunicatingMethod

RecordingMethod

ContentsProducingMethod

ContentsDistributing

Method

• Voice Record• Video Record

Ⅰ. Precondition of Creative Storytellingi ) Recognize the new Production Environment

Variety ofMedia

• Filming • Youtube• Facebook• Twitter etc

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Creative Thinking & Storytelling

Information Producer• Newspaper company• Broadcasting station• Telecom company

Information Produceras well as

Information Consumer

appearance ofParticipating Producer

as well as Consumerat the same time

YoutubeBlog

Wikipedia etc

Blur the boundaries betweenProducer & Consumer

Ⅰ. Precondition of Creative Storytellingii ) Utilize the Stream of Information

Information Consumer• Audience• Subscriber

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Creative Thinking & Storytelling

ON OFF

VS

Connectto the World

▼Stable

Condition▼

“ I ” exist

Disconnectfrom the World

▼Unstable Condition

▼“ I ” absent

Ⅰ. Precondition of Creative Storytelling

Appearance ofAnother Me

ii ) Utilize the Stream of Information

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Creative Thinking & Storytelling

able to accumulate memories million times more than Human brain

A quality of information and analyzing it is more importantthan its quantity

Creating Value of information▶information added up to a great one ▶ Appearance of a Big Data

Ⅰ. Precondition of Creative Storytelling

Application over Acquisition

ii ) Utilize the Stream of Information

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Creative Thinking & Storytelling

Every Move from daily life is Recordedex) credit card, internet, e-mail,

Facebook, Twitter, CCTV etc

I think,therefore I am

I am recorded,Therefore I am

No one can not livewithout recorded

EverythingRecorded

Ⅰ. Precondition of Creative Storytellingii ) Utilize the Stream of Information

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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value

i ) Actualize the Fantasy

Digital Technology

A new Creator that evokes forgotten past things to the current time▶ The past meets the present

ex) Dinosaurs have become the realistic items ▶ not only in fairy tales or SF films

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Creative Thinking & Storytelling

Digital Technology

Ⅱ. Storytelling : Contents Value

Enable to combine the past with the present

Technological Development▶ no limitation of time and space▶ a new field of storytelling

i ) Actualize the Fantasy

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Creative Thinking & Storytelling

ii ) Create Value combining with imagination

History, Legend, Myth as Recourse never exhausting

Ⅱ. Storytelling : Contents Value

A new phenomenon of humanization,where a virtual character interacts with human being▶ recognized as a living thing (ex Gollum, The Lord of Ring)▶ connect to consumers in reality▶ create a new added value

Phenomenon where a virtual character is given humane characteristics▶ ex) Talk to me Bong-gu (Children’s program)

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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value

ii ) Create Value combining with imagination

ex) Tell me, Bong-gu▶ Bong-Gu and Baba, virtual characters, trying to solve children’s problems

at their level▶ Bong-gu and Baba are secret friends of children in the program

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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value

ii ) Create Value combining with imagination

ex) Tell me, Bong-gu

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Creative Thinking & Storytelling

Appearance of immortal actors

▶ CastingDigitalBruce Lee

Nothing impossible in the field of storytelling

Ⅱ. Storytelling : Contents Value

History, Legend, Myth as Recourse never exhausting

ii ) Create Value combining with imagination

TransformTranslate

TransplantEverything into Reality

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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value

ii ) Create Value combining with imagination Ex) the Physics of Light

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Creative Thinking & StorytellingⅡ. Storytelling : Contents Value

ii ) Create Value combining with imagination

▶ ex) Physics of Light

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Creative Thinking & Storytelling

Myth, legend, relic▶ intangible heritage

constantly made up depending on different approaches

ex) Great Angkor Wat▶ a 3D-work that reproduced a myth and legend of Angkor Wat

as well as cultural value of today

i ) Create a new product with a new item

Ⅲ. Suggestions for Creative Storytelling

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Creative Thinking & StorytellingⅢ. Suggestions for Creative Storytelling

▶ ex) Great Myanmar

i ) Create a new product with a new item – Myth, Legend, Relic

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Creative Thinking & Storytelling

i ) Create a new product with a new item

Ⅲ. Suggestions for Creative Storytelling

Stories & Imagesnever running out like ocean

Greek and Roman

Mythology

NOWADAYS

A

Limited tothe ancient time & space

Heroes inGreek and Roman

mythology

Connected tothe present time & space

Thor (Film)

PAST

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Creative Thinking & Storytelling

ii ) Develop the original source

Ⅲ. Suggestions for Creative Storytelling

Connect the national history & heroesto the world

Local Story(local interest)

National Story(National Interest)

World’s Story(World’s Interest)

ex) Tarbosaurus in Korean Peninsula▶ Look into Korean Peninsula, where Dinosaurs had been alive millions of years ago

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Creative Thinking & Storytelling

ii ) Develop the original source

Ⅲ. Suggestions for Creative Storytelling

ex) Tarbosaurus in Korean Peninsula

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Creative Thinking & Storytelling

ii ) Develop the original source

Ⅲ. Suggestions for Creative Storytelling

Let cultural differences act as an attractive factor Find a connection between small stories(individual, personal) and global issues

to earn the worldwide attention

ex) Snakes▶ a work based on geographical characteristics as well as humanistic values

of the filming site▶ Nature Documentary storytelling about various myths and legends told

along with Snake▶ Suggesting similar and different thoughts about snake in various countries,

with impressive images

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Creative Thinking & Storytelling

ii ) Develop the original source

Ⅲ. Suggestions for Creative Storytelling

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Creative Thinking & Storytelling

Connect to the intellectual appetite & Knowledge ▶ Discuss about time spirit/zeitgeist through historical truths

iii ) Connect with Individuality

Ⅲ. Suggestions for Creative Storytelling

National history intervenedin a personal life

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Creative Thinking & Storytelling

Form a humane empathy over nationality, border and religioniii ) Connect with Individuality

Ⅲ. Suggestions for Creative Storytelling

▶ ex) Traveling Korea - Feeling Korea

▶ ex) World Theme Trip

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Creative Thinking & Storytelling

iii ) Connect with Individuality

Ⅲ. Suggestions for Creative Storytelling

GreatSuperficial

PoliticalCollective

writing materials

SpecificPracticalOrdinaryPrivate

writing materials

▶ ex) Dogs are not bad

For adult

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Creative Thinking & Storytelling

iii ) Connect with Individuality

Ⅲ. Suggestions for Creative Storytelling

▶ ex) Magic Puppy, Cray-Mung

For Kids

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