creative thinking
DESCRIPTION
The 14 essential rules of great design by Rob Morrison.TRANSCRIPT
![Page 1: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/1.jpg)
Creative designShaping experiences through creative thinking
ROB MORRISON
![Page 2: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/2.jpg)
![Page 3: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/3.jpg)
HELLO
![Page 4: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/4.jpg)
ATTRIBUTES OF A GREAT DESIGNER
![Page 5: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/5.jpg)
THE TECHNICIAN
![Page 6: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/6.jpg)
THE DECORATOR
![Page 7: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/7.jpg)
THE CONCEPTUALIST
![Page 8: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/8.jpg)
THE LAYOUT ARTIST
![Page 9: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/9.jpg)
GOOD DESIGNERSHAVE ALL FOUR CHARACTERISTICS
![Page 10: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/10.jpg)
DESIGN RULES
![Page 11: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/11.jpg)
Rules can be broken.But never ignored.
DAVID JURY, TYPOGRAPHER
![Page 12: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/12.jpg)
NUMBER ONEDESIGN WHAT PEOPLE NEEDNOT WHAT THEY ASK FOR
![Page 13: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/13.jpg)
NUMBER TWODESIGN IS NOT DECORATIONDESIGN IS HOW IT WORKS
![Page 14: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/14.jpg)
NUMBER THREESIMPLICITYWHEN IN DOUBTTAKE IT OUT
![Page 15: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/15.jpg)
Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.
ANTOINE DE SAINT EXUPÉRY
![Page 16: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/16.jpg)
NUMBER FOURTHINK LIKE A CUSTOMER
![Page 17: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/17.jpg)
NUMBER FIVEDESIGN IN FLOWSNOT SINGLE EXECUTIONS
![Page 18: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/18.jpg)
NUMBER SIXCONTEXTUNDERSTAND THE ENVIRONMENT
![Page 19: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/19.jpg)
NUMBER SEVENTARGET YOUR DESIGN TO WHERE PEOPLE WANT TO BENOT WHERE THEY ARE
![Page 20: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/20.jpg)
NUMBER EIGHTSPRUIKIT’S OK TO SELL YOUR IDEA
![Page 21: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/21.jpg)
Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’
DAVID CRAIB
![Page 22: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/22.jpg)
NUMBER NINEIT’S OK TO FAILCREATIVITY NEEDS A SAFETY NET
![Page 23: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/23.jpg)
Do things thatyou’re afraid of. KAYT JONES
![Page 24: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/24.jpg)
NUMBER TENTHE POWER OF PROTOTYPINGSHOW THEM THE MONEY
![Page 25: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/25.jpg)
NUMBER ELEVENF!#CK PHOTOSHOPAND SKETCH
![Page 26: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/26.jpg)
NUMBER TWELVEBLINKAND TRUST YOUR FIRST INSTINCTS
![Page 27: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/27.jpg)
I’m a user group of one.STEVE JOBS
![Page 28: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/28.jpg)
NUMBER 13IT’S IN THE DETAIL A HIGH QUALITY FINISH IMBUES TRUST
![Page 29: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/29.jpg)
NUMBER 14GOOD DESIGN STARTS TRENDS
![Page 30: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/30.jpg)
DEBUNKING DESIGN MYTHS
![Page 31: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/31.jpg)
BRAND IS NOT A LOGOBRAND IS THE EXPERIENCE PEOPLE PERCEIVE OF YOUR BUSINESS
![Page 32: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/32.jpg)
CONTENT REALLY IS DESIGNDESIGN REALLY IS CONTENT
![Page 33: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/33.jpg)
CAN SOMETHING BE OVER DESIGNED?NO. THERE IS SIMPLY GOOD DESIGNAND BAD DESIGN
![Page 34: Creative thinking](https://reader034.vdocument.in/reader034/viewer/2022051608/54537d5aaf79597e708b6fcc/html5/thumbnails/34.jpg)
THANKS