creative tourism & social media marketing_presentation university of girona
TRANSCRIPT
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
I hear and I forgetI see and I remember
I do and I understand.
Paradigm Shift From Cultural to Creative Travel
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Powerful stories of extraordinary people in incredible places around the globe.
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
“Hymn to Jordan” goes viral
2 million Jordan video views across different platforms
Queen Rania of Jordan shares the video with millions of her fans around the world
Campaign launch: Summer 2015
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Key Social Media Success Principles
• Message: Which channel for which audience?
• Reach & Response: Encourage Interaction, include opinion leaders, engage with feedback
• Set targets & standards for measuring success
• Think Business, Long-Term & Innovation!
• #EuropeTour @EuropeTourTips
• Win-Win-Situation
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
VisitChurches.org.uk | #Champing
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
GNTB | #Luther2017
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
First AustrianScything School
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Publisher: Full Flight PressAvailable in print & as an eBookTheTravelersHandbooks.com
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Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
SantaFeCreativeTourism.org
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
#CreativeTravel #inCostaBrava
Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com
Enjoy yourfirst time(s).
#CreativElenaRTW#CreativeTravel#Inspire.
Thank you for yourattention!