creative training

© 2013 DG MediaMind | All rights reserved

Matthew FlatmanCreative Account Manger / Developer

Creative Training


Agenda

▸ MediaMind Overview

▸ Common Ad Formats

▸ Technical Specifications

▸ MediaMind Workshop

▸ Implementing Video

▸ Advanced Features

▸ Tracking & Custom Interactions

▸ Creative Inspiration

http://eyeteam02/Marketing/Images%20for%20presos/Purchased%20Images/iStock_000006537396Small.jpg


MediaMind Online Platformhttp://platform.mediamind.com/

Media Agency Creative Agency Publisher

• Creates campaign & placements• Assigns creative agency• Signs Insertion Order (IO)

• Creates ads• Assign ads to Media Agency &

Campaign• Attach ads to placements (creative

or media)

• Sent Code Package by media agency

• Serves live ad campaign

MediaMind Process Overview

MediaMind The MediaMind support team are available to provide help to all involved parties at any time in the above processes, should they require it.

http://platform.mediamind.com/

Harley Ramien

Resign - make more simple


Common used Ad formats

▸ Standard Banner

▸ Polite Banner

▸ Expandable Banner

▸ Pushdown Banner

▸ In-stream Video

▸ HTML5 Mobile

For more information on any ad format, send us an email on [email protected]


Standard Banner

▸ Consists of a 40kb SWF and GIF

▸ Tracks Impressions & Clicks

▸ Custom interactions, video & advanced features are not supported

40kb

backup image

banner

http://www2.mediamind.com/creative_zone/Kmart_Xmas_12008339/index.html


Polite Banner

▸ Polite download

▸ Supports video & advanced Features

▸ Up to 10Mb

▸ Non-expanding

40kb

backup image

100kb

rich banner

pre-load banner

http://www2.mediamind.com/creative_zone/Toyota_Camry_11424141/index.html


Polite Download Process

Step 1

Pre-Load banner

Displays while page loads.

- Up to 40k in size

Default

Flash

Step 2

Rich Banner

Replaces pre-load banner

once page is loaded.

- Up to 100k in size

Rich

Flash

Step 3

Additional Assets

Sub-loaded content such as

video, images and

SWFs.

Up to 10MB in size

Additional Asset


Expandable Banner

▸ Expands on rollover, click or page load

▸ Supports video & adv. features

▸ Up to 10Mb

▸ Displays over site content

40kb

backup image

100kb

panel(s)

banner

Win 7 demo

http://creativezone.mediamind.com/%23ItemName=Windows%207%20XP%20Interactive%20Video

http://demo.eyeblaster.com/Amir/CreativeZone/Shrek4/index.html


Pushdown Banner

▸ Expands on Rollover/Click

▸ Supports video & advanced features

▸ Up to 10Mb

▸ Pushes down site content


In-Stream Interactive Ads

▸ Fully interactive pre-roll

▸ Build online without Flash

▸ Include interactive games

▸ Highest interaction rate


HTML5 & Mobile Ads

▸ Full HTML5 & CSS3 support

▸ Ready to use templates

▸ MediaMind Online HTML5 Ad Factory

▸ Filtering for specific browsers and devices

http://www2.mediamind.com/creative_zone/WhiteCollar/index.html

mailto:http://www.mediamind.com/creative_zone/avatar_ipad/index4.html


Technical Specifications

1. Download & install the latest MediaMind Workshop plug-in for Flash

2. All flash creative must have a blank first frame

3. Add initalisation code to Frame 1AS2 - EB.Init();

AS3 - EB.Init(this);

4. Using only the MediaMind clickthrough code:

EB.Clickthrough();

▸ We recommend a frame rate of ~18fps

▸ For ad specific spec sheets, email [email protected]


Building for MediaMind

• Create - Supports all MediaMind flash ad formats- Create new ad from template

• Testing- Preview full functioning ad and monitor interactions- Preview sync ads

• Share- Share preview of the ad at any time- Share project source files

• Upload- Upload ads directly from Flash


Downloading the MediaMind Workshop

Download directly from the Eyeblaster MediaMind home page:


Mediamind Video

▸ Video components available:

• Videoscreen

• Videoscreenplayer

▸ Re-skinnable video controls

▸ Edit settings via component inspector

▸ Video event handlers are auto inserted

into the first frame

▸ Full API of video control commands

available in help

▸ All video playback events will record into

the Video Metrics Report

Harley Ramien

Delete and do demonstration instead



MediaMind Analytics and Reporting

▸ Creative reports downloadable from Analytics

▸ Creative will track by default when built MM spec

▸ Updated every 24 hours with previous days data



Tracking & Custom Interactions

Custom Interactions

▸ Click through

▸ User Action Counter

▸ Automatic Event Counter

▸ Timer

Simply add the code to the code or timeline and the platform will scan and track

Custom interactions are not supported in Standard Banners


Advanced Features

Mouse Tracker

Behavioral

Data Capture

Dynamic Content

Synchronized Ads

Smart Versioning*

* Additional CPM Costs Apply

Harley Ramien

Redesign and rename



Eyeblaster OverviewNeed Help?

• Step by step online video tutorials • Open source Flash Templates• PDF Reference guides

Users will need a login to access the Training Zone

Training Zone – Creative Area

• Extensive help resource for any and all Eyeblaster related topics

Help – Online help index


MediaMind Support

• Creative Training upon request

• Local MediaMind Support- Email:

[email protected] Phone: +61 2 8243 0000

• 24/7 global support available when Australian office is closed

- Email: [email protected]

- Phone: +1 866 438 552

mailto:[email protected]




http://eyeteam02/Marketing/Images%20for%20presos/Purchased%20Images/42-18634556.jpg


Creative Inspiration

▸ Showcase of greatest MediaMind creative

▸ Links to case-studies and benchmarks

▸ Forum, blog and much more!

http://creativezone.mediamind.com


MediaMind Blocks

▸ Pre-built packages

▸ Include full documentation and working files.

▸ JSSync, Mouse Tracker, screen Grab & much more!

http://creativezone.mediamind.com/blocks.aspx


Thank You!

creative training

Documents