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www.marketingPlanNOW.com 1 Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com

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Page 1: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com1

Creativity& Mkng

Welcome to Creativity TestPresentation 1 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

Page 2: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com2

Creativity& Mkng

What do the letters in black represent?A strong correlation between (the words):

Creativity & Marketing

Page 3: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com3

Presentation Structure

1. Welcome to Creativity test2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations

2presentations

2presentations

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Creativity & Marketingwww.marketingPlanNOW.com4

1. The welcome to Creativity test

True False Questionsa) Children are more creative!b) Some adults are more

creative than other adults!c) Although it’s rare, one can

switch on his/ her creativity!

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Creativity & Marketingwww.marketingPlanNOW.com5

1. The welcome to Creativity test

Answers

a) False!

b) False!

c) False!

Page 6: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com6

Is thisCreative?

Obviously because it is art!

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Creativity & Marketingwww.marketingPlanNOW.com7

1. The welcome to Creativity test

Is this art?

Page 8: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com8

1. The welcome to Creativity test

Page 9: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com9

1. The welcome to Creativity testIs this“Cre8ivity”?

Page 10: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com10

1. The welcome to Creativity test

Page 11: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com11

1. The welcome to Creativity test

Is this“Cre8ive”?

Page 12: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com12

1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com13

“Cre8ivity”?

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Creativity & Marketingwww.marketingPlanNOW.com14

1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com15

1. The welcome to Creativity test

Page 16: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com16

1. The welcome to Creativity test

Samba School Brazil

Page 17: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com17

1. The welcome to Creativity test

are (all) artists

?

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Creativity & Marketingwww.marketingPlanNOW.com18

Cre8ivity?

Alexandria

by Snohetta

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Creativity & Marketingwww.marketingPlanNOW.com19

Prague

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Creativity & Marketingwww.marketingPlanNOW.com20

Cre8ive?SongjiangH

otel, China, 400 room

s

www.atkinsdesign.com

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Creativity & Marketingwww.marketingPlanNOW.com21

Rotating Skyscraper

Dubai

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Creativity & Marketingwww.marketingPlanNOW.com22

1. The welcome to Creativity test

are architects

?

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Creativity & Marketingwww.marketingPlanNOW.com23

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Creativity & Marketingwww.marketingPlanNOW.com24

1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com25

1. The welcome to Creativity test

are chefs

?

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Creativity & Marketingwww.marketingPlanNOW.com26

1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com27

1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com28

1. The welcome to Creativity test

are hairdressers

?

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Creativity & Marketingwww.marketingPlanNOW.com29

A

I

D

A

S

1925

Marketing communication often starts with attracting

Attention, the attention of the targeted audiences!This can be done mainly by cre8ing unexpected solutions!

AttentionInterestDesireActionSatisfaction

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Creativity & Marketingwww.marketingPlanNOW.com30

1. The welcome to Creativity testIs this

“Cre8ivity”?

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Creativity & Marketingwww.marketingPlanNOW.com31

“Cre8ivity?”

If you really want to touch someone, send them a letter.

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Creativity & Marketingwww.marketingPlanNOW.com32

1. The welcome to Creativity test

Wordless…

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Creativity & Marketingwww.marketingPlanNOW.com33

1. The welcome to Creativity test

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2 B continued…

The welcome toCreativity test

Which brand is responsible 4such a cre8ive solution?

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Creativity & Marketingwww.marketingPlanNOW.com35

Cre8ive?

The welcome toCreativity test

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Creativity & Marketingwww.marketingPlanNOW.com36

The welcome toCreativity test

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Creativity & Marketingwww.marketingPlanNOW.com37

The more you drink, the slower you react. Please drive responsibly. GUINNESS

Page 38: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com38

1. The welcome to Creativity test

Is this “Cre8ivity”?

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Creativity & Marketingwww.marketingPlanNOW.com39

Cre8ive?

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Creativity & Marketingwww.marketingPlanNOW.com40

Cre8ive?

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Creativity & Marketingwww.marketingPlanNOW.com41

The Fitness First The Ladies Club Amsterdam

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Creativity & Marketingwww.marketingPlanNOW.com42

Cre8ivity?

Paris

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Creativity & Marketingwww.marketingPlanNOW.com43

1. The welcome to Creativity test

are MarCom people

?

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Creativity & Marketingwww.marketingPlanNOW.com44

1. The welcome to Creativity test

you can see this image in motion Creativity8-annexa ppt file

Is thisCre8i

vity?

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Creativity & Marketingwww.marketingPlanNOW.com45

1. The welcome to Creativity test

you can see this image in motion Creativity8-annexa ppt file

Page 46: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com46

1. The welcome to Creativity testIs this

“Cr8v?

Page 47: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com47

1. The welcome to Creativity test

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1. The welcome to Creativity test

are product designers

?

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Creativity & Marketingwww.marketingPlanNOW.com50

1. The welcome to Creativity test

are YOU

?How many forms can you create out of many ?

Page 51: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

Creativity & Marketingwww.marketingPlanNOW.com51

1. The welcome to Creativity test

are YOU

?

How many forms can you create out of many bills?

Page 52: Creativity & Mkng · 1  Creativity & Marketing Creativity & Mkng Welcome to Creativity Test Presentation 1 out of 7 Danny Abramovich Marketing Plan Specialist

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1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com53

1. The welcome to Creativity test

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Creativity & Marketingwww.marketingPlanNOW.com54

BAGvetising

Welcome toCreativity!

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Creativity & Marketingwww.marketingPlanNOW.com55

BAGvetising

Welcome toCreativity!

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Creativity & Marketingwww.marketingPlanNOW.com56

1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations2

presentations

2presentations

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Creativity& Mkng

Welcome to Creativity TestPresentation 1 out of 7 is over!

Danny AbramovichMarketing Plan Specialist

End of chapterLast slide

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Marketing & Cre8iVT

Chapter 2