CREATIVITY

• 1. The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.

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CREATIVITY

• 2. Originality, progressiveness, or imagination:

– the need for creativity in modern industry; creativity in the performing arts.

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CREATIVITY

• 3.the process by which one utilizes creative ability:

– Extensive reading stimulated his creativity.

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INVENTION

According to U.S. Patent Law:

• A new, useful process, machine, improvement

• product of some unique intuition or genius

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INNOVATION

• Adopting, altering or adjusting that which already exists

• Innovation means turning creativity into bottom line results

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INNOVATION

• Schumpeter defines innovation as a process of Creative Destruction:

• the quest for profits pushes to innovate constantly…

• by breaking old rules to establish new ones.

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INNOVATION

• This implies:– new products

– new combinations

– new processes

– new markets, or

– new organizational forms.

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7 Success Factors to Innovation

• Handout• Discussion

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Creative Exercise

• Creativity Tool: Creative Whack Pack– Sometimes, you just need a

whack on the head to jolt you out of habitual thought patterns that prevent you from looking at things in a fresh way

– Four types of thinking in the creative process

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The Explorer

• The Explorer is your role for discovering he resources you’ll use to create or generate new ideas

The Artist

• The Artist is your role for transforming your resources into new ideas.

The Judge

• The Judge is your role for evaluating an idea and deciding what to do with it.

The Warrior

• The Warrior is your role for implementing your idea

Exercises

• Get Acquainted with the Four Roles– Spend some time to scan

through the cards

• Your Creative Style– Sort the cards into 3

piles: things you’ve done in the past month; in the past year; you seldom do

– Are there any patterns to the suits in each pile?

– Any strong suits? Weak suits?

– Any trends in the patterns?

• Apply the tool to a specific situation, challenge, or problem that requires a new solution