creativity and innovation ppt mba
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Creativity and INNOVATION
PRESENTED BY B. S. PATIL
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CreativityCreativity: - Thinking up new things• Creativity is ... A state of doing, not being If you want to be creative you need to do
creative things
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CONTI……• The creative process has two fundamental
stages:- A) Generating ideas ( produce) B) Evaluating ideas
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Steps to Personal Creativity
1. Believe in yourself
2. Question traditional assumptions
3. Expand your problem-solving styles
4. Practice thinking in new ways
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Innovation• Innovation - Doing new things,
• Innovation is about creating value and increasing
efficiency, and therefore growing your business.
"Without innovation, new products, new services,
and new ways of doing business would never
emerge, and most organizations would be forever
stuck doing the same old things the same old way."
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Process of InnovationProcess of Innovation :-
a) Idea generation (Making)
b) idea screening (test )
c) feasibility (Practically)
d) and implementation (Completion)
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Importance of Innovation to Companies
20%
80%
Companies say it is important...Find innovation unimportant
Find innovation important to their business
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Sources of new ideas
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Turning Ideas Into Opportunities
• Opportunity Recognition:-• The defining act of entrepreneurship.• Need to create an environment where people
are encouraged to generate ideas...• Then, the challenge becomes how to “ screen
” ideas to find the best opportunities.
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Conti…….• Screening Ideas:- Are they Opportunities? What important customer problem can you
solve? How are you going to do it? How many customers are there that are
willing to buy from you? Why can only you provide the solution? How can you defend against others?
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Thank U.....