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GROUP MEMBER’S

Name ID

Afsana Mahamuda BBA 054 16685

Faried Chowdury BBA 054 16671

Rimon Khan BBA 054 16679

Sonia Akter Tumpa BBA 054 16690

Niloy Saha BBA 054 16669

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Creativity as a prerequisite Creativity as a prerequisite to innovationto innovation

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The creative process

There are five stages of creative process: 1. PREPARATION• The first stage is the idea of PREPARATION, the idea

that you are immersing yourself in the domain. If you area musician you are absorbing a lot of the music that is inspiring you to create this new piece. 

2. INCUBATION• The second stage is what we call

the INCUBATION stage. In incubation this is when all the information that you have gathered in the PREPARATION stage really goes back.

3. INSIGHT• The third stage is what most of the public think is a

classic signal or sign of a creative person, what is called the INSIGHT stage or the insight step. 

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4. EVALUATION• The fourth stage is this idea of EVALUATION. I

think it is an area that a lot of creative people struggle with because often you have so many ideas and you have a limited amount of time.

• So the evaluation stage is important because this is where it requires self-criticism and reflection

5. ELABORATION• And then we have the final stage. This is

called ELABORATION. This is where Edison said that it’s “1% inspiration and 99% perspiration”. Now the elaboration stage is the 99% perspiration stage. This is where you are actually doing the work. 

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