creativity as commodity

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Creativity as Commodity Marketing the New Cool Presentation by Emily Broadwell

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Explores "the Creative Class" as a market demographic.

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  • 1. Creativity as CommodityMarketing the New Cool
    Presentation by Emily Broadwell

2. Synergy.
3. The Creative Class
(Richard Florida)
4. 5. 6. 7. 8. 9. 10. Indie
(Independent)
11. 12. 13. 14. Down
the Manhattan
Under
Bridge
Overpass
15. 16. 17. Independence means rebellion, risk, tenacity, innovation, and resistance to conventioneven if it is reduced to a clich, somebody watching that clich will already be thinking about and planning ways in which that clich can be reimagined. That is what it means to be indie.
-Kaya Oakes
18. Hipsters (n.): a subculture of men and women, typically in their 20s and 30s that value independent thinking, counter culture, progressive politics. creativity, intelligence, andwitty banter.[they] reject the culturally-ignorant attitudes of mainstream consumers.
Hipster (n.): someone who listens to bands youve never heard of, wears ironic tee-shirts, and believes they are better than you.
-Urban Dictionary
19. 20. 21. Thats right, Ladies. ZacEfron shops at Urban Outfitters.
22. $
23. 24. The Bohemian Index
25. 26. Denver, CO
27. New York, NY
?
28. Who wouldnt?