Value of BreadStanford’s Creativity Crash Course

Assignment 3 – Framing and Reframing

Team 25885

By

Team FormationCharmaine Galvez

PhilippinesJohn Herman

America

Anugoon Leelaphattarakij

Thailand

Amit K SoniIndia

Kuankhajohn Kuanliang

Thailand

What we do?

• First, we try to understand bread in traditional way and find value of it.

• Second, we try to look bread in new perspective. How to increase its value.

Part OneUnderstand bread and its value.

Understanding bread

[1] http://en.wikipedia.org/wiki/Bread

[2] The Federation of Bakers

What is bread ?

Bread is a staple food prepared by

cooking a dough of flour and water

and often additional ingredients.[1]

What is in slice of bread?

Type White Brown Whole-meal

Energy 87.6kcal 82.8kcal 86.8kcal

Protein 3.2g 3.2g 3.8g

Carbohydrate 18.4g 16.8g 16.8g

Sugars 1.4g 1.4g 1.1g

Fat 0.6g 0.8g 1.0g

Saturated fat 0.1g 0.2g 0.2g

[2]

In America

In Minnesota, bread is found in many forms. but

Subway is a popular sandwich shop in America.

They ask you which type of Bread you want to

build your sandwich on, White, Wheat, French

Baguette, Whole grain. The baking bread smells

good, but it is fattening to eat for older people.

Bread as a food in different culture

In Thailand

Breads are not consider to be the main food, in

Thailand we eat rice. Bread in my country is like a

snack or a dessert, people here usually eat bread

between meals just to satisfy their stomachs.

And after observation at bread selling shop (It is

hardly to find bakery in my country, so they

baked in somewhere else and ship to the mall)

most of the bread products here are either small

sandwich, pizza, hamburger or bread that fill with

jam or butter.

Bread as a food in different culture

In Philippines

Bread is second most common food next to rice.

It's usually eaten during breakfasts and snacks.

Here, unlike in Thailand, it's common enough to

have bakeries that are often just few streets

apart.

Also, there's one type of bread that are used by

Catholics and Christians to sort of represent the

body of Christ. It's called sacramental bread, but

in local term, we call it Ostia.

Bread as a food in different culture

Value of bread as a food begin when freshly

baked bread came out of oven.

Life of bread start when

“The smell of good bread baking, like the soundof lightly flowing water, is indescribable in itsevocation of innocence and delight...”

M.F.K. Fisher, The Art of Eating

“Value of bread as a food ends when its pass expiration date (on bread clip)”

Life of bread ends when

According to the Department for Environment,

Food and Rural Affair, England

To persevere value of bread

“Bread is Britain's most wasted food”

Despite its ease and enduring appeal, 32% of bread

purchased by UK households is dumped when it could

be eaten.

To reduce wastage just simply

• Using a bread bin or cloth bag to keep bread.

• Freezing the bread.

• Share your bread with others.

[3] http://www.bbc.co.uk/news/magazine-17353707

[3]

Part TwoReframing problem. Increasing value of bread.

Increasing value of bread # 1

Bread as an eraser

Ordinary bread, at least a day old, that is

free from butter, lard or milk in its making,

to rub out charcoal or crayon, erasing

mistakes, and taking out lights from a

mass of dark.

Increasing value of bread # 2

Left-over bread as a cooking ingredient

There are tons of recipe that use left-over

bread. For examples

• Thicken soups

• Breadcrumbs for crunchy topping.

• Croutons in salad

• French Toast and Bread Pudding

• Mix in Meatloaf and Meatballs

Increasing value of bread # 3

Bread as the Body of Christ

In Catholics and Christians bread is

represent as the body of Christ. It's called

sacramental bread and eat together with

wine in Holy communion ceremony.

And He took bread, gave thanks and broke it, andgave it to them, saying, “This is My body which isgiven for you; do this in remembrance of Me.”

Luke 22:19

Increasing value of bread # 4

Bread as a food for other animals

An left-over or expired bread can use to

feed other animal such as pigeon, fish, or

pig.

Increasing value of bread #5 Bread as an art

Beauty which you can eat but you don’t want to.

Increasing value of bread #6 Bread as a hiding place

When you want to smuggling something,

bread may be a good choice.

WarningNext topic contain image that may disturb viewer

Viewer discretion is advised.

Increasing value of bread #7 Bread as an animal house

Like Hansel and Gretel but not for human and it is look

warm enough for whole family.

That is all

Thank you for watching.And don’t forget to eat bread today

All image in this slide are searched from Google.