creativity can media tour
TRANSCRIPT
The Problem
Declining creativity scores
A Newsweek article entitled “The
Creativity Crisis” emphasized the need
for children to expand creative thinking
and cites a study that found creativity
scores have declined every year since
1990.
Test results in the following categories
have dropped steadily during the past 23
years.
Idea Fluency
Originality
Elaboration
Abstractness of Titles
Open-mindedness
The Problem
Creativity matters
1500 CEOs surveyed by IBM ranked
creativity as the #1 leadership trait
required for future success.
A survey conducted by Adobe shows 71%
of college-educated professionals believe
creative thinking should be taught as a
course, like math and science.Source: Adobe Creativity and Education: Why it Matters study
The SolutionWe are rallying for a creativity comeback.
‣ A movement to raise awareness about the importance of creativity.
‣ Educate parents.
‣ Engage kids.
‣ Partner with educators, researchers, thought leaders, influencers, etc.
The Creativity Can™‣ A small container of simple, colorful
materials like pipe cleaners, googly eyes and yarn.
‣ It encourages people of all ages to imagine and invent while engaging in a brain-activating, hands-on activity.
‣ The Creativity Can™ illustrates the power of creativity.
Kids’ Creations
Making a difference…
‣The Creativity Can™ will be available at
retailers for FREE.
‣With the can’s contents and a little
imagination, kids can craft a creation and (with a parent’s help)
share it online.
‣For every online submission, Creativity for Kids will donate
to the LilySarahGraceFund.
LilySarahGraceFundThe charity possesses a strong belief about the importance of
the arts in a child's life and is devoted to supporting the arts
and creativity in underfunded public schools.