CREATIVITY FROM A HUMAN ASPECT

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Wo.man is a Lebanese-originated, international design consultancy specializing in corporate and visual identity, persistently pursuing the integration of insights and incorporating finds into emotional and aesthetically engaging designs. Knowing the value of word-of-mouth referrals, and placing the human being’s worth as a first principle, form the philosophy behind Wo.man. Respect, honesty, grace, simplicity, creativity, wit and high-tech solutions are the package that defines the way the whole procedure is conducted. The tools of creation are there, technology is always moving, but the essence is the being. Wo.man operates based on this concept, from the human to the human. Deep involvement is what really matters. It should touch people’s lives, or else it is not worthwhile.

How? Who?

Innovation, professional maintenance, seeing the potential, acknowledging it and motivating it to grow has always been a passion. The opportunity to create something truly worthwhile is a process that reflects the experience gained throughout the years in many areas. 17 years of corporate visual identity/websites experience both at large companies and as an independent creative consultant. More than 100 websites of various types globally. 6 years experience as Website creative consultant for AUB / AUBMC 6 years creative partner for Junior Chamber International’s JCI-Lebanon 4 years in the educational field 2 years co-founder/co-partner at Reservoir s.a.r.l.

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What?

Strong, collaborative approach with supervisory and direct hands-on experience in a variety of creative disciplines. A perception-oriented professional attitude and a friendly, deadline-driven managerial style. Focused on Identity and Branding Development from logo to Website, from consultancy to creation. Wo.man collaborates with third-party professionals to offer tailored services satisfying the strictest demands of common sense and good taste in both in the graphics and the Internet fields.

IDENTITY DESIGN * Brand Identity * Corporate Identity & Stationary (Logo, letterhead + business card + envelopes, etc.) * Marketing Collaterals ((Flyers, brochures, posters, postcards, etc.) * Products & Packaging (Products sold and the packaging in which they come in) * Apparel Design (Tangible clothing items that are worn by employees) * Signage (Interior & exterior design) INTERACTIVE MULTIMEDIA * Website Design & Development * Content Management Systems * E-commerce — Shopping carts * Flash * Mobile Apps *Facebook Apps * Search Engine Optimization * Newsletters and Mailing Lists * Photo Galleries * Email Stationery * Flash web banners * E-cards * Screensavers * Presentations

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HOW? WHO? WHAT?

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Clients

Create lasting client relationships based on respect, value, quality, and responsiveness. Different types of clients range from companies, government bodies, organizations, individuals, to non profit organizations in Lebanon and abroad.

Lebanon American University of Beirut (AUB) American University of Beirut Medical Center (AUBMC) Saab Medical Library Ministry of Economy & Trade Junior Chamber International (JCI) Alfa North Assurance Casper & Gambini’s Gambini & Co. The Roaster Inthra

Blends Living Colors Café Blanc Waterlemon Zahr EL Laymoun Cate in Style Black Pepper Fine Right Service Kassatly

Catemark Zayzafoun Staff Gate GDT Pro-recruit Nazih Ghadban AEFE Expert Consultants Medyachts Cedar Yacht

La Maison Ward Sbarro George Henri Chidiac Architects Saab International Continu Design Wonders of the Sea Sheikh Moussa Bin Abd El Aziz Lola et Moi Shayboub Reservoir IT Network

Sabah w Masa Al Mawraj Global Partners Limoncello Motion Redzone Chaiban Station Casa Botter ICOSE

Le Canoe Setra Formula Wahad Promax WIT Hacienda River Riding Ranch

Middle East Kuwait MMC Crimson Garden Le Notre Paris Italo’s Diomira Sawah Rice Spoons Café Meem Reem M

UAE Vibes Events and Promotions XtraChilli Argan Spa Mohammad Hilal Group Jordan I Quit Smoking Qatar CMTC

KSA Larissa Flexicom Advanced Generation Academy Saudi Build Mohammad Almanie Kiko Palestine Katy Jarjoura Ud Al Nad Nazareth Care Group

Europe France Fair Tree Apac Alpes Decoration Mondiale Telephone UK SCG Africa ZEN Ltd. AFREX Capital Omnium Invest MWK Trading

SELECTED SHOWCASE American University of Beirut (AUB) Living Colors - Lebanon Ministry of Economy & Trade - Lebanon Saudi Build – KSA Sbarro - Lebanon Rice - Kuwait Junior Chamber International - Lebanon Saab Medical Library (AUB) Vibes Events & Promotions – UAE Katy Jarjoura - Palestine George Henri Chidiac Architects - Lebanon Alfa - Lebanon Fine - Lebanon

Wo.man has received several awards and recognitions from International sites and organizations for several websites.

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Client: American University of Beirut (AUB) American University of Beirut Medical Center (AUBMC) Region: Lebanon

American University of Beirut (AUB) I have worked with Ms. Mary Abi Nader on five consecutive website design projects. Within the layout restrictions of AUB, Ms. Abi Nader was still able to adapt this format to the needs of FAFS, AGSC, AVSC, LDEM, and NFSC. She has been extremely positive and flexible in terms of changing requirements and has always provided assistance even beyond the terms of her contract. Her professional work has helped mold a new image to FAFS that is conformant with its new identity. Her work was praised by our audience be it students, staff, faculty, and alumni. We will always look forward to future. collaborations with her. Laila Houri, MEM Financial Officer Dean's Office - Faculty of Agricultural and Food Sciences American University of Beirut

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American University of Beirut (AUB) Interactive Multimedia Websites Design Having the role of AUB and AUBMC creative consultancy for the websites design, Wo.man is responsible for the creation and design of many departments, divisions, programs, occasions and others. Following a fixed template in a large scale of sites, the challenge was to create a variety of designs, and to show diversity between the departments and divisions, using this template. Few Examples: Faculty of Agricultural and Food Sciences and its departments: www.aub.edu.lb/fafs www.aub.edu.lb/fafs/arec www.aub.edu.lb/fafs/agsc www.aub.edu.lb/fafs/avsc www.aub.edu.lb/fafs/ldem www.aub.edu.lb/fafs/nfsc

American University of Beirut (AUB)

‘ American University of Beirut (AUB) Interactive Multimedia Websites Design The list is long. Here are some other few selected departments

American University of Beirut (AUBMC)

American University of Beirut Medical Center (AUBMC) Interactive Multimedia Website Design l E-cards (Static & Animated) l Screensaver l Wallpapers l Desktop Calendar www.aubmc.org Log on to the website to check the displayed examples and many others

American University of Beirut (AUBMC)

American University of Beirut Medical Center (AUBMC) Interactive Multimedia Websites Design for departments, divisions and others www.aubmc.org Other few departments: Department of Obstetrics & Gynecology l Executive Health & Travel Center l Calcium Metabolism & Osteoporosis Program l Department of Radiation Oncology l Division of Vascular Surgery l Department of Anesthesiology l MEMA l Department of Family Medicine l Nursing Services l Human Resources Department – AUBMC l Division of Urology l Division of General Surgery l Communication Skills for Health Professionals l Hospital Committee on Cancer l Division of Plastic Surgery l External Medical Affairs l Department of Dermatology l Department of Pediatrics and Adolescent Medicine l Division of Orthopedic Surgery l Patient Education l Department of Medical Engineering l Department of Otolaryngology – Head and Neck Surgery l MEJA l Division of Orthodontics & Dentofacial Orthopedics l Division of Neurosurgery l Bone Marrow Transplantation (BMT) Program

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Client: Blends Brand: Living Colors Region: Lebanon

Mary is a creative person with lots of sensibility. Actually it is her strength! She understands, feels the concepts, and ads value to the projects. Although she is a creative, Mary is well organized and delivers on schedule. We have been collaborating together on many projects in the past, and hopefully many others to come in the future... Dolores El Ramy Mouracade Creative and Concept Consultant for STORM SAL Blends Ltd.

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Blends Ltd. Interactive Multimedia Websites Design & Development www.blendsltd.com Blends is a prominent catering company with several concepts: Café Blanc, Living Colors, Waterlemon, Zahr El Laymoun, Cate in Style & Black Pepper. The challenge was to create Websites for all of these concepts following one layout while crafting different moods to reflecting the varying concepts. Living Colors: www.liv-colors.com Cafe Blanc: www.cafe-blanc.com Waterlemon: www.h2o-lemon.com Zahr El Laymoun: www.zahrel-laymoun.com Cate in Style: www.cateinstyle.com Black Pepper: www.blackpepperlb.com

Blends Living Colors

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Client: Ministry of Economy & Trade Project: ECOMLEB Region: Lebanon

Ministry of Economy & Trade ECOMLEB

‘ Ministry of Economy & Trade ECOMLEB Identity Design Corporate Identity: Logo & Stationery l Print Items l Interactive CD Design European Union funded project in cooperation with Ministry of Economy and Trade contributing to the development of Ecommerce in Lebanon.

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Client: Saudi Build Region: KSA

Saudi Build - KSA Identity Design Brand Revitalization: Logo & Stationery l Print Design l Marketing Collaterals Saudi Build is a long-established company in building and contracting services. It needed a refurbished image to match contemporary style. The look created was modern, professional and appealing.

Saudi Build

Saudi Build

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Client: Sbarro Region: Lebanon

Sbarro Identity Design Print Items l Signage l Advertising l Marketing Collaterals Sbarro is an Italian Health Food chain. It needed print and advertising items to maintain the freshness of their image.

Sbarro

Sbarro

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Client: MMC Brand: Rice Region: Kuwait

Thank you so much for creating wonderful web site for our company and for conceptualizing graphic designs for all our new projects. They look great! We will definitely come back to you for our future requirements and will not hesitate to recommend your services to others. Alexandre Bitass General Manager MMC - Kuwait

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MMC Rice Identity Design Band Identity: Logo & Stationary l Print Design l Copywriting l Interior Images l Signage l Website www.caferice.com Rice is a cuisine combining different cultures. The slogan chosen was: “Culture on a Tray” to convey this concept. Rice is a type of food that can be found in sophisticated meals and rustic ones. This idea was elucidated throughout the concept by creating two menus, one depicting on its cover the image of a worker harvesting Rice and the other through a nuanced embroidery of Rice grains. This was also reinforced in the images used, on cushions and the inner pages of the menus.

MMC Rice

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MMC Rice

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MMC Rice

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Client: Junior Chamber International’s JCI Lebanon Convention: Read to Lead Region: Lebanon

Mary’s fun personality and ease in dealing with people make her clients enjoy working with her. Like the slogan on her logo "Creativity from a Human Aspect", Mary has a strong capability of quickly analyzing both the personality and mindset of her clients, which makes it easier for her to deliver to them designs that appeal to their tastes. Her work is distinguished with its simplicity, nice colors, and witty creativity. Among her best qualities is her ability to deliver her projects before the deadline. She is a very good project manager. Rania Haddad Junior Chamber International Vice President assigned to Africa and Middle East

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Junior Chamber International (JCI) - Lebanon Print & Multimedia Wallpapers l Screensaver l Calendar l Newsletter l Print Items www.jci-lebanon.org JCI is a membership-based, nonprofit organization in 5,000 communities in more than 100 countries around the world. JCI seeks targeted solutions to unique problems in its communities to build a better world, creating global impact. In Lebanon, JCI acts as a leading NGO with members who have broad social impact. Wo.man is the creative partner for JCI Lebanon, providing it with full and professional corporate-identity packages for all its events, in addition to designing its publications. Projects have included: • AMDEC North 07 • AMDEC North 10 • Impact of One • Karaoke Night • Read to Lead

Junior Chamber International’s JCI Lebanon JCI Lebanon

Junior Chamber International’s JCI Lebanon JCI Lebanon

Junior Chamber International’s JCI Lebanon Read to Lead

Junior Chamber International (JCI) - Lebanon Read to Lead Identity Design Brand Identity: Logo & Stationery l Print Items l Marketing Materials l Calendar l Newsletter l Print Items JCI needed to conduct a National Convention on the theme of having Beirut as the World Book capital for the year 2009. The logo and whole image reflected this theme by shedding the light on famous Lebanese writers and taking quotes from them or even mentioning their biography.

Junior Chamber International’s JCI Lebanon Read to Lead

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Client: Saab Medical Library (AUB) Region: Lebanon

Saab Medical Library (AUB) Identity Design Brand Identity: Print Design l Signage l Interior l Marketing Design l Webdesign http://smlweb.aub.edu.lb/ Saab Medical Library (SML) strives to serve AUB Faculty of Medicine and Medical Center, Faculty of Health Sciences, School of Nursing, in addition to the entire AUB Campus. Saab Medical Library is ranked as a medium to a large medical library. Because of the rapid growth in technology, especially information technology in the medical field, SML is always striving to be up-to-date. SML entered the age of globalization by rendering its services in an effective and quick way to live up to its goals. It is constantly developing its image as a “virtual library,” while at the same time retaining its values as a traditional library leading to a “hybrid library.” The concept was to make this medical library interesting and give it character, based on some medical terms.

Saab Medical Library

Saab Medical Library

Saab Medical Library

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Client: Vibes Events & Promotions Region: UAE

Vibes Events & Promotions

Vibes Events & Promotions Identity Design Brand Revitalization: Logo & Stationery l Slogan l Print Collaterals l Ephemera & Uniforms l Vehicle Design l Interior Concepts l Website www.vibes.ae Based in Abu Dhabi, Vibes is praised as one of the most professional and dynamic companies in the UAE, with an unprecedented scope of operations reaching a wide array of industries and client segments for the GCC/MENA market. With more than five years of proven track record, Vibes is a matchless one-stop solution for all kinds of events, providing a variety of services from planning events and promotions, hiring resourceful temporary staff such as ushers, models and hostesses to executing an entire event. The concept was to create an image that would show this professionalism and vibrancy. The striking color of red, as well as the movement in the logo, emphasizes these qualities.

Vibes Events & Promotions

Vibes Events & Promotions

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Client: Katy Jarjoura Brand: Sunrising Region: Palestine

Katy Jarjoura Sunrising Identity Design Brand Identity: Naming l Logo & Stationery l Print Design l Website www.katyjarjoura.com Katy Jarjoura is a prominent music therapist – the first in the Arab world, now with 22 years of experience – as well as conductor and instructor. The image created for her shows a positive atmosphere, sensitivity and hope.

Katy Jarjoura Sunrising

Katy Jarjoura Sunrising

Katy Jarjoura Sunrising

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Client: George Henri Chidiac Architects Region: Lebanon

George Henri Chidiac Architects

George Henri Chidiac Architects Interactive Multimedia Website Design & Development www.gcharchitects.com George Chidiac is a very talented and well known architect whose work has garnered much appreciation and interest in Lebanon and worldwide. He is behind many memorable spaces and interiors such as Casper & Gambini’s, Waterlemon, Copper, Living Colors, Roadsters, Deek Duke, Zahr El Laymoun, Café Blanc and many others. He wanted a straightforward, professional Website to portray his work.

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Client: Alfa Region: Lebanon

Alfa

Alfa Interactive Multimedia Intranet Alfa is the brand name of the Lebanese mobile network. Alfa capitalizes on its expertise in the telecom field in order to deliver a global and professional solution for the GSM sector in Lebanon. It has over one million subscribers. Alfa needed a design for its intranet pages that would reflect it’s image.

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Client: Fine Region: Lebanon

Fine

Fine Marketing Items Poster l Invitation Card Fine is well known manufacturing and trading company producing all kinds of paper tissues, diapers, sanitary napkins, rolls, wipes and kitchen towels. The first project was to promote an ad campaign using a poster, shelf holders and a flyer. The second project was to design an invitation card for a new diaper product.

Fine

Fine

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Contact

Your customers and potential customers will be evaluating you by the standard of your corporate image and website

E info@maryabinader.com PE mary.abinader@gmail.com T +961 3 833057 L Beirut, Lebanon Social Media: P http://pinterest.com/maryabinader F https://www.facebook.com/WomanCreative I http://instagram.com/mary_abinader LI http://www.linkedin.com/pub/mary-abi-nader/2a/78a/990

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Thank you for that look and this smile

CREATIVITY FROM A HUMAN ASPECT