Creativity = Growth

Naïve intelligence

Outsider Perspective

160 countries

A crowd of 385.000

Anna

Mike

Brief

Contest

160 countries Ideation

Crowd

Expert

Transformation

Marginality

Fresh

Fast

Effective

Design

Inspiration

Inspiration

Future

Input

Output

Disruptive

Eye-Catching

Water flow

Appearance

65 creators

27 countries

Different designs and materials

Better ideas

20 designs for screening

5 validated pearls

Thank you.

L i s a O h l i n

L i s a . O h l i n @ e ye k a . n e t

+ 4 4 7 8 9 1 7 3 6 2 8 5

K a r e n S e a r s

K a r e n . S e a r s @ u n i l e v e r . c o m

+ 4 4 7 5 8 4 3 1 2 1 9 9