creativity in business is an everyday job
TRANSCRIPT
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If You Own A Business, You Must Create
Everyday!
That's what I'm saying...
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In Your Business, You MUST Create Everyday & You Do:
• You create business by making sales
• You create happiness by providing a positive customer experience
• You create economic value by hiring people and buying materials
• You create impact by contributing to environmental issues, charity events or by mentoring
• You create meaning for what your business brings to people and why it’s important
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But there's so much more...Creativity on an individual basis and organizational levels are a key business driver
and characteristic of the most innovative businesses.
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BECAUSE
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Creativity Begins When You DoBecause:
Creative Intent factors in at every point in building your
business and brand
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Creative intent encompasses all Communications:• NAMING STRATEGY
• TAG LINES & BRANDING
• MISSION, VISION & VALUES
• MARKETING/AD CAMPAIGNS
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But There’s Way More to Creativity in Business than just Effective Communications
...“creative people know that creativity finds expression in
many ways..." Ann Handley
MarketingProfs
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Marketing TO Someone has
Become Marketing WITH Them
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This Juxtaposition in Marketing Calls for Creativity in Business More Than Ever
Innovation is, in some respects, a culmination of creativity that
builds upon itself and becomes greater and greater.
Innovation is a transformation that stems from creativity.
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But where does it come from? Quiet...shhh
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Cultivating Creativity• Individual contributions: from your
customers (GoPro Users Example)
• From: each and every person (by allowing/practicing an open flow of all ideas) starting within yourself
• Ideas collected: to ignite creativity, or find it, as an ongoing process in business operations, everyday.
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Approaches to Grow Creativity on 3 Levels:
Working Approach
To Grow, Develop & Evolve Individual Insight into
Group ActionGroup
ApproachA Constraints Perspective Reflecting Environment of
Businesses Cause &
Effect Approach
"Creativity Outreach" Extending Creativity to the
Community and back again
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Embrace Creativity with an Open Forum & Flow for:
• Ideation Creation and Building • Data-driven Development • Plan and Strategy • Execution • Analysis
Start with a WORKING APPROACH TO CREATIVITY
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Use Whole-Brain Thinking SkillsAs presented by Linda Naiman, founder, Creativity at Work
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Creativity: Take a Working Approach
using A, B, D, C, E
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A: Action• Start: with a Compelling
Idea or Thought!
• Test: Does it Spark Interest and offer possibilities for a better solution?
• Test: Does it Create Desire and Curiosity to know more and expand on initial idea?
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B: BackgroundGathering your "Characters in Creativity"
Research all aspects as you build on an
idea, adding information, and
expanding as you go with data and
findings, examined from every angle.
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D: DevelopmentPlot Design.
Developing creative impact from viable ideas,
coupled with data and other considerations,
designed into an actual plan with a strategy and
timeline, set to implement.
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C: ClimaxExecution.
Bringing it all together to make things happen, creating change, even innovation, for results.
Implementation.
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E: EndingThere really is no ending.
This is about evaluating results and what they mean, then refining to continually improve.
No ending in sight@-@!
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For more details and useful links on this topic, see the original article by Sue-Ann:
http://kikolani.com-creativity-everyday-job-business.html
Next SlideShare: How and Why Creativity is an Everyday Job in Business: Part 2
A Group Approach-Constraints A Cause and Effect Approach-Creativity Outreach
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SlideShare References:
canva.com source for Sue-Ann Bubacz visual creations
Photography by: Carole Robinson, slides: 16, 20, 21 Other photography by: Sue-Ann and Jim
CreativityatWork.com source for: Slide 15 including visual
kikolani.com source for first publication of original article by Sue-Ann Bubacz, basis for this SlideShare
THANK YOU VERY MUCH FOR CHECKING OUT THIS ORIGINAL WORK:)
WriteMixforBusiness.com