creativity in the scottish government
TRANSCRIPT
The Scottish Government
So, what is creativity?
•Generating new ideas
•Using ways that lead you to think differently, that take you to new ideas
•Deliberately trying to escape your tried and tested pattern of thinking
The Scottish Government
What’s the difference between creativity and innovation?
‘Creativity’ is the generation of new ideas – either new ways of looking at existing problems, or of seeing new opportunities.
‘Innovation’ is the successful exploitation of new ideas. It is the process that carries them through to new products, new services, new ways of running the business or even new ways of doing business.
Cox Review of Creativity in Business, HM Treasury, 2005
The Scottish Government
Come up with three things you could do to stop your colleagues being creative
The Scottish Government
What do successful creative organisations do?
Curious for ideas Motivated people
Open channels of communicationStrategic leadership
Fresh insights emerge in new places, informed by a deep understanding of the issues, at a human level. Leaders and managers at all levels welcome new ideas and support their development.
Shared understanding of goals, with clear direction and discretion across hierarchies to innovate in working towards them. Leaders regularly remove barriers.
Broad networks, with simple forms of communication and a culture of consulting colleagues, sharing work and ideas.
Work is challenging and fulfilling. Corporate policies support flexible operation. We celebrate and reward creative work – and support the development of creative skills.
Worthwhile public sector work
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The Scottish Government
Who or what is the Scottish Government Creativity Team?
The Scottish Government
What is it that we do?
•Fostering a belief that we are creative and that this has a real part to play in people’s work.
•Exploring, testing out and implementing widely new ways of working that help us achieve our desired outcomes.
The Scottish Government
Testing out new ways of working in policy
Deliberately taking risks
Creating cultures of innovation Post 16 learner journey
The Scottish Government
Getting active project – the story so far
Why get involved?
Need for radical rethinkReduced public pursePublic expect better in terms of answers
What did it entail?
•Going back to the drawing board•Seeing through lots of pairs of eyes•From the consumers point of view – making it meaningful
The Scottish Government
Discover – defining the question
How can we radically increase the number of
people in Scotland who are physically active?
The Scottish Government
Define – developing insights and describing unmet needs
‘Habits are powerful - it's not easy for everyone. How to get into habits of making
healthy choices within constraints people live in.’
‘Mountain biking is big here – tracks everywhere. Community want to raise money to create tracks here….it’s best when the kids
do it themselves, they build their own tracks in the woods, good to leave it as a guerrilla
activity!’
‘Teenagers – need to be on-trend, current. Kids don’t like getting
sweaty.’
#normal
#motivation
#fun#affirming experience
The Scottish Government
Using a design approach
Useful when:•No obvious answers•Stuck!•There is space to try a new approach•Want to challenge the status quo
Challenges are:•Giving permission, committing resources to a whole process without knowing what the end result will be•Reactive vs planned work – where do our resources go?•What do we see as risk and when do we take it?
The Scottish Government
Will you accept the creativity challenge?!
What will you do differently?
#iamcreative