“Creativity and Innovation”Dirk De Jongh

Congress Nascom28 April 2010

Genk

creativity and innovation

The opportunity

of an old coffeemachine

The human

brain

80-90%Automatic pilot

Need forcreativity and innovation

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time to markettime to profit

Value funnelUnderstand, create, make, deliver

New

products,

services,

projects

Number of

new ideas

Kloteklanten

Open innovationand crowdsourcing

Danette consumer voting campaigns

L’Oreal’s You Make The Commercial

Nokia Concept Lounge

Nespresso’s Design Contest

McDonalds’ Global Casting

MasterCard’s Write a Priceless Ad,

JetBlue’s Travel Stories

… and more …

Albert Heijn Winkelkampioenschappen

Electrolux Design Lab 2005

Peugeot’s Concours Design

L-Word Fanisode competition

Muji international design competition

P&G Connect + Develop program

Philips LeadUsers.nl

Frenkenburger Trinkhanf

LEGO’s LEGO Factory

Vores Øl (‘Our Beer”)

Orange Talking Point

Itaú "O Itaú quer ouvir você"

Honda 2TalkAbout.com

Engadget.com Xbox 360.

Nike www.niketalk.com, NikeChat

Google's business blog

Lonely planet Lonely Planet Thorn Tree

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"The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”

Marcel Proust

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