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CREATIVITY How to Foster Creativity in the Workplace

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Page 1: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

CREATIVITY How to Foster Creativity in the Workplace

Page 2: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

PORTRAIT DRAWING Portraits in 30 seconds

Page 3: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

WHAT IS CREATIVITY?

Novel ideas that:  Are useful  Solve problems and/or   Improve service to our patrons

Creative ideas MUST create value.

Google: 20% employee time dedicated to personal projects = most of Google product ideas

Page 4: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

WHY CREATIVITY?

It’s just more profitable.

Page 5: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

HOW DO I GET SOME?

Trust and Collaboration

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HOW CAN YOU GET TRUST?

Managers can: 1.  Hire Talented People 2.  Open the Lines of Communication 3.  Encourage collaboration

“If you give a good idea to a mediocre team, they will screw it up; if you give a mediocre idea to a great team, they will either fix it or throw it away and come up with something that works.”

Ed Catmull, Pixar

Page 7: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

NEXT INGREDIENT FOR CREATIVITY: COLLABORATION

We are more creative when we collaborate!

Examples include: C.S. Lewis & J.R.R Tokien were

members of a weekly literary group. Thomas Edison had a group of

assistants.

Page 8: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

COLLABORATIVE CULTURE

 Teamwork  Open communication  Differing ideas  Respect for each other

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GOOGLE ON COLLABORATION

Google eliminates rigid structure that often chokes creativity.

Page 10: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

CREATIVITY CAN’T EXIST WITHOUT TRUST AND COLLABORATION

Page 11: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

RANGANATHAN’S FIFTH LAW “The Library is a Growing Organism.”

Managers should: • Be brave • Seek talent • Collaborate • Be creative!

Creativity is: • More profitable • More effective • More valuable • More fun!

Page 12: CREATIVITY - Marsha Hawkinsmarshahawkins.weebly.com/uploads/1/2/9/2/12928974/... · 2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland,

2 Google images: Time.com Life in the Googleplex: Inside Google Headquarters Photo by Eros Hoahland, (2006, February 16) Retrieved November 9, 2012 http://img.timeinc.net/time/photoessays/2006/inside_google/google/01.jpg

Black and white photo of two children sharing a drink www.smarter.com Retrieved November 9, 2012 http://www.smarter.com/babies-kids/cl--ch-42.html

Photo of parent catching child (Trust) www.conversiondiary.com Retrieved November 9, 2012 http://www.conversiondiary.com/wp-content/uploads/2011/03/iStock_000005012679XSmall.jpg

Pixar photo http://collider.com Retrieved November 9, 2012 http://collider.com/wp-content/uploads/pixar-animation-studios.jpg

Photo Credits

Photo of Pixar meeting http://pixarcorner.blogspot.com Retrieved November 9, 2012 http://1.bp.blogspot.com/-Zt2wKYIRfGY/TrtxkT4-ODI/AAAAAAAABJs/x3ys3X-QMsc/s1600/Pixar_Canada5.jpg

Photo of Pixar’s Ken and Barbie http://pixar.wikia.com Retrieved November 9, 2012 http://pixar.wikia.com/Ken

Photo of lightbulb http://inventors.about.com Retrieved November 9, 2012 http://inventors.about.com/library/inventors/bledison.htm

Photo of hands http://www.nearsoft.eu.com Retrieved November 9, 2012 http://www.nearsoft.eu/images/partners.jpg

Number 5 http://www.dextersinister.org Retrieved November 9, 2012 http://www.dextersinister.org/library.html?id=168

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WORKS CITED   Barczak, G. &. (2010). Antecedents of Team Creativity: An Examination

of Team Emotional Intelligence, Team Trust and Collaborative Culture. Creativity and Innovation Management , 19 (4), 332-345.

  Black, L. &. (1999). Humor in the Academic Library: You Must be Joking! or, How Many Academic Librarians Does it Take to Change a Lightbulb? College & Research Libraries , 60 (2), 165-172.

  Brown, T. (2008, May). TED Talks, Tim Brown Tales on Creativity and Play. Retrieved November 8, 2012, from www.ted.com: http://www.ted.com/talks/tim_brown_on_creativity_and_play.html

  Catmull, E. (2008). How Pixar Fosters Collective Creativity. Harvard Business Rview , 86 (9), 64-72.

  Ewers, J. &. (2007). No Ideas? You're Not Alone. U.S. News & World Report , 142 (22), 50-52.

  Kurt, L. &. (2010). The Power of Play: Fostering Creativity and Innovation in Libraries. Journal of Library Innovation , 1 (1), 8-23.