creativity session (zinloosvolle machines) 2011
DESCRIPTION
MANAGE YOU CREATIVITY!Howest, Industrial Design Center, The myths, INNOWIZ & PlayMate, creative methods & techniques, web 2.0 & hands on byOLIVER DEWOLFTRANSCRIPT
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MANAGE YOU CREATIVITY!
Howest, Industrial Design Center, The myths, INNOWIZ & PlayMate, creative methods & techniques, web 2.0 & hands on
byOLIVER DEWOLF
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27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters
27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk
25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB
INDUSTRIAL DESIGN CENTER
Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College.
Aim is to transfer research and academic results to the industry.Provoke cooperation...and help creating the industry
www.industrialdesigncenter.be
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THE MYTHSCREATIVITY
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YOU ARE CREATIVE, OR YOU’RE NOT!
TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELANDBY OLIVER DEWOLF | 4 APRIL 2011
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STRUCTURE IS BAD FOR CREATIVE THINKING
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THE LONGER A BRAINSTORM TAKES, THE BETTER THE RESULT!
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Common reactions
WHAT IS IT ABOUT?CREATIVITY
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CREATIVITY
ATTITUDE
KNOWLEDGESKILL
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ATTITUDE
KNOWLEDGESKILL
CREATIVITY
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ATTITUDE
KNOWLEDGESKILL
CREATIVITY
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ORDER AND CHAOS CREATIVITY
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HOW ‘WELL-ORGANIZED’ PEOPLEDEAL WITH THE WORLD
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HOW ‘CHAOTIC’ PEOPLELOOK AT THE WORLD
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STRUCTURED PEOPLENEED INSPIRATION
CHAOTIC PEOPLENEED A METHOD
ONDERWIJSSEMINARIE HOGENT, 22 MAART 2010OLIVER DEWOLF | CIES VANNESTE
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www.innowiz.beYOUR FREE ONLINE MANAGER FOR CREATIVITY
A CREATIVE PROCES MEANS MANAGMENT
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IT MEANS MINDSWITCHING
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IS ABOUT TIMING
IDEA
GENERATION
IDEA
SELECTION
IDEA
REALISATION
PROBLEM
DEFINITION
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MEANS ITERATIONS
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ITERATION 1: CREATIVITY SESSION IN RIGA
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ITERATION 2: STUDENTS OF HOWEST
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ITERATION 3: FEEDBACK TECHNICAL SCHOOLS
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ITERATION 4: FEEDBACK CHILDEREN
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ITERATION 5: BUILDING PLANS
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ITERATION X: EXPECTED JUNE 2011THE-JUMP-TO-THE-MOON-MACHINE
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DIGITAAL ANALOOG
[ Visual Thesaurus] [ More inspiration ]
[ Tilt viewer ] [ Many eyes] [ Rapid prototyping ] [ Moodboard ]
[ Post-it wall ][ Sketching ]
CREATIVITY TECHNIQUES
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EXAMPLES OF TECHNIQUES IN EACH STAGE OF THE CREATIVE PROCESS
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DEFINITION
Define the playground of your problem, draw the box
you want to think out of.
Become a specialist in this topic you are working on.
Redefine things in a challenging way.
Take a deep breath before you start…
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MOODBOARD – SPEZIFY – INSPIRED SEARCHwww.spezify.com
PROBLEM DEFINITION
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WORDLE.NET
PROBLEM DEFINITIONGenerate word clouds from large texts
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VISUALTHESAURUSwww.visualthesaurus.com
PROBLEM DEFINITION
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HOWSTUFFWORKS
PROBLEM DEFINITION
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EXPLORATION
Maximize your ideas. Aim for quantity.
Improvise, move fast, change your point of view, zoom in & out and in again.
Check your hair…
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IDEA GENERATIONGOOGLE SETS
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IDEA GENERATIONOSBOURNE CHECKLIST
SubstituteWho else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?
Other approach?Other tone of voice?
CombineHow about a blend,
an alloy, an assortment, an ensemble?
Combine units? Combine purposes? Combine appeals?Combine ideas?
AdaptWhat else is like this?
What other idea does this suggest?
Does the past offer parallel?What could I copy?
Whom could I emulate? New twist?
Change meaning, color, motion, sound, odor, form, shape?
Other shapes?
MagnifyWhat to add?More time?
Greater frequency?Stronger?Higher?Longer?Thicker?
Extra Value?Plus ingredient?
Duplicate?Multiply?
Exaggerate?
EliminateWhat to subtract?
Smaller?Condensed?Miniature?
Lower?Shorter?Lighter?Omit?
Streamline?Split up?
Understate?
Put to other uses New ways to use as is?Other uses if modified?
ModifyNew twist?
Change meaning, color, motion, sound, odor, form, shape?
Other shapes?
RearrangeInterchange components?
Other pattern?Other layout?
Other sequence?Transpose cause and effect?
Change pace?Change schedule?
ReverseTranspose positive and negative?
How about opposites?Turn it backward?
Turn it upside down?Reverse roles?Change shoes?
Turn tables?Turn other cheek?
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FLICKR www.flickr.comTAGGALAXY www.taggalaxy.com
COLRPICKR http://krazydad.com/colrpickr/RETRIEVR http://labs.systemone.at/retrievr
IDEA GENERATION
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SPEZIFY – INSPIRED SEARCHwww.spezify.com
IDEA GENERATION
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SELECTION
Combine, enrich and develop your ideas.
Select the fittest ideas and rank them.
Accept and let go…
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COCD BOX
IDEA SELECTION
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P(otential), R(isk), E(ffort), F(eeling)PREFER
IDEA SELECTION
Potential Risk Investment Feeling Total
Idea 1 3 5 4 3 15
Idea 2 2 4 2 2 10
Idea 3 1 3 3
Idea 4 4 4 5
…
Idea x
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IDEA SELECTIONSTICKING DOTS
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MATERIALIZATION
Build a story, make it real, spread your vision.
Excite your colleagues, look for partnerships.
Relax for a while…
Now move on to the next level.
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Multicolr search labhttp://moodstream.gettyimages.com/
IDEA COMMUNICATION
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PRODUCT PROTOTYPE
IDEA COMMUNICATION
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RETRIEVERhttp://labs.systemone.at/retrievr/
IDEA COMMUNICATION
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MOODSTREAMhttp://moodstream.gettyimages.com/
IDEA COMMUNICATION
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MOOD & INSPIRATION WALL
IDEA COMMUNICATION
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IDEA SHEET
IDEA COMMUNICATION
TITLE
TEXT: WHAT IS IT?WHAT DOES IT?
……………………………………………
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DIY!I hear and I forgetI see and I rememberI do and I understandConficius
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IDEA COMMUNICATION
ATTITUDESalesman, politician, negotiator, crisis manager,…
POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win …
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BENCHMARKING
PROBLEM DEFINITION
SEARCH FOR SAMPLES WHICH SERVE AS A REFERENCE
TechniqueMOODBOARD, MINDMAP
www.spezify.com http://taggalaxy.de
www.flickr.com
TIME 10’
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PERSONAS
PROBLEM DEFINITION
DESCRIBE A PERSON IN YOUR FOCUSGROUP (cartoon) AS DETAILED AS POSSIBLE
Technique5W+H’S, MINDMAP, WORDLE
BackgroundName, gender, education, occupation, …
AttributesWork, leisure,…
Character
www.wordle.net www.visualthesaurus.com
TIME 10’
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ATTITUDEstand-up comedian, advertiser, adventurer. Open up, accept, let go.
POINTS OF INTEREST Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.
IDEA GENERATION
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BREAK & COMBINE
START WITH AN EXTREME PERSONALITYSPLIT IT IN BASIC PROPERTIES
REWRITEAND
START COMBINING
TechniqueTEMPLATE
IDEA GENERATION
TIME 15’
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SCAMMPERR
START WITH AN EXTREME PERSONALITY AND COMBINE WITH A MACHINE
TechniqueTEMPLATE
IDEA GENERATION
TIME 20’
S - Substitute - components, materials, people C - Combine - mix, combine with other assemblies or services, integrate A - Adapt - alter, change function, use part of another element M - Magnify - Make it enormous, longer, higher, overstated, added features M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour) P - Put to another use E - Eliminate - remove elements, simplify, reduce to core functionality R - Rearrange - change the order, interchange components, change the speed or other pattern. R - Reverse - turn inside out or upside down.
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IDEA SELECTION
ATTITUDE Lawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B.
POINTS OF INTERESTTrim, underpin, rank, enrich.
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COCD BOX
IDEA SELECTIONTIME 10’
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IDEA SELECTIONSTICKING DOTS
TIME 10’
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IDEA COMMUNICATION
ATTITUDESalesman, politician, negotiator, crisis manager,…
POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win …
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IDEASHEET
Order your chaos. Make from loose words real sentences and redraw your quick brainstorm sketch. Make sure that someone else understands your idea without further explanation
TechniqueSTORYBOARD (SKETCH & WRITE)
IDEA GENERATION
TIME 20’
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OLIVER DEWOLFLectures, trainings, questions, …& information