creativity through a child's eyes

21
A Crash Course On Creativity 2 nd Assignment Are you paying attention…?

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This is a work for A Crash Course on Creativity I’m taking in Stanford University. I just want to show you some new insights and opportunities for our everyday store... through a child's eyes. Think, feel, enjoy, smell, experiment, be curious, ask, play.... like the child you WERE. And like many adults ARE. As Ursula K. Le Guin said, "A creative adult is a child who has survived" The course is being helding by professor Tina Seelig and with students all over the world participating and collaborating. An extraordinary initiative and the best opportunity to boost global & multicultural creativity.

TRANSCRIPT

Page 1: Creativity Through a Child's Eyes

A Crash Course On Creativity 2nd Assignment

Are you paying attention…?

Page 2: Creativity Through a Child's Eyes

Before starting…

who ARE you?

Page 3: Creativity Through a Child's Eyes
Page 4: Creativity Through a Child's Eyes

… and who WERE you??

Page 5: Creativity Through a Child's Eyes

“A creative adult is a child who has survived”

Ursula K. Le Guin

Page 6: Creativity Through a Child's Eyes

Some New Insights & Opportunities

For My Everyday Store

….through a child’s eyes

Page 7: Creativity Through a Child's Eyes

OPPORTUNITY #1

Kids Corner

Page 8: Creativity Through a Child's Eyes

… empty room

Page 9: Creativity Through a Child's Eyes

… we like empty room

Page 10: Creativity Through a Child's Eyes

… room enough for ALL having fun

Page 11: Creativity Through a Child's Eyes

… adults too

Page 12: Creativity Through a Child's Eyes

OPPORTUNITY #2

New Jobs

Page 13: Creativity Through a Child's Eyes

some extra employees to look after us !!!

Page 14: Creativity Through a Child's Eyes

OPPORTUNITY #3

Customer Loyalty & Retention

Page 15: Creativity Through a Child's Eyes

What’s there?

ice creams

Page 16: Creativity Through a Child's Eyes

Transparent and accesible fridge for ice creams

too !!!

Page 17: Creativity Through a Child's Eyes

great !!

Page 18: Creativity Through a Child's Eyes

OPPORTUNITY #4

Attracting Consumers In

Unfavorable Weather Conditions

Page 19: Creativity Through a Child's Eyes

My store is here

But when it’s raining, snowing…

SLIDES !!!

Page 20: Creativity Through a Child's Eyes

Thanks !!!

Page 21: Creativity Through a Child's Eyes

by Cristina Horcajo Granado

[email protected]

@crishorcajogr