creativity tools: the power of flow charts, mind maps, infographs
DESCRIPTION
Presentation given by Janette Toral at YouthLeadPH event last May 24, 2014. Gave an overview on the use of flowchart, mind maps, and infographics in communicating ideas through social media.TRANSCRIPT
Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs
Jane%e Toral h%p://digitalfilipino.com
Twi$er: @digitalfilipino Facebook: digitalfilipino
Creativity tools • Help in documenta9on. • Expanding an idea • Thinking things through. • Communica9ng an idea that can aid a presenter.
• Create materials that can speak for itself – standalone.
Creativity tools – Flow Chart
• Ideal in showing how a process works.
Creativity tools -‐ Mindmaps
• Useful in showing concepts and insights around an idea.
Creativity tools -‐ Infographs • Convey ideas illustra9ng a flow or expanding on a big idea.
Simple creation steps
#1 What is the idea? Establish the central theme
Central idea – “The Likeability Factor”
Central theme – Spread ideas
Conversation
E-‐mail
Presentation
Video
Webinar Meeting
Event
Spread Ideas
Nancy Duarte -‐ SlideDocs
Central theme – What brings you success?
Central theme: E-‐Commerce Business Models
#2 Topics related to theme What are the topics that will support the idea?
Topics: considerations of an e-‐commerce manager
h%p://sorianomedia.com/infographic-‐digital-‐marke9ng/
Topics: considerations of a digital marketer
HowtoFascinate.com
Topics: Fascination triggers
#3 Order of topics / ideas Iden9fy the sequence of presenta9on.
h%p://blog.hubspot.com/marke9ng/beginner-‐inbound-‐lead-‐genera9on-‐guide-‐ht
Example: Inbound marketing Olow
h%p://searchengineland.com/content-‐seo-‐catch-‐22-‐3-‐steps-‐create-‐perfect-‐win-‐win-‐187099
Example: Steps in Content Creation
h%p://blog.hubspot.com/marke9ng/beginner-‐inbound-‐lead-‐genera9on-‐guide-‐ht
Example: Online Lead Generation
Example: Steps in Crea9ng a Business Model Canvas
Example: Scrum Process Flow
Image available at www.mountaingoatso\ware.com/scrum
Example: How to do Keyword Research
#4 Expand the idea. Expand the idea.
Example: Elements in transformation
HowtoFascinate.com
Example: 49 Personality Archetypes
Example: Showing member beneOits (use branches)
Example: Lateral marketing steps
PROFESSIONALS
Digital Marketing for Real Estate Industry Program
Environment: Many RESP marketing online.
Friends: Uses social media to market online.
Market offers: Various digital marke9ng and e-‐commerce training (generic in format)
ACtude in public: Compe99ve. Upbeat. Enthusias9c.
Appearance: Eager & open for partnerships online.
Behavior towards others: Observant. May follow lead of others.
Friends say: “You should market online.”
Boss say: “Go where the market is. Hit your quota.”
Influencers say: “Don’t hard sell or spam online.”
Janette Toral
What really counts: Get con9nuing leads-‐sales-‐referrers online.
Major preoccupation: Sustaining revenue / income. Growing family.
Worries: Not making a sale. Making ends meet. Aspiration: Quality lifestyle. Industry recognition.
Fears: Not compe99ve with peers.
FrustraJon: Not gedng results.
Obstacle: Managing 9me and resource.
Wants / Needs: Quality leads. Top of mind.
Measure success: Sales conversion. Authority status.
Obstacle: Priori9zing and managing tasks.
#4 understand your audience
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
Summary
• Be visual in expressing your ideas especially in social media.
• Use crea9vity tools like mindmaps, flow charts, infographics to guide your audience.
Twi$er: @digitalfilipino Facebook: digitalfilipino
Continue the learning journey! h%p://digitalfilipino.com/
#dimbootcamp