BLUEMUNGUSCREDENTIALS DOCUMENT 2013/14

2

The world of marketing has changed dramatically over the past years. CEOs and Marketing people ask the same questions wherever we go:

• How do you increase sales in a cluttered world of traditional media?

• How do you make your website stand out? • How do you use social media to gain new

audiences? • What use are mobile apps?

Although this document is an introduction to Bluemungus, we hope it also answers some of these questions and gives you inspiration to start to move in a new direction with your marketing.

We hope you find this useful, if you think we can help you then please visit our website at www.bluemungus.com.

INTRODUCTION

BLUEMUNGUS

3

BLUEMUNGUSA CREATIVE AGENCY WITH A DIGITAL HEART

4

Return on Capital Employed is a key measure of the success of any business. But traditionally marketing has always been difficult to measure and as everything has now changed what then for Retorn on Marketing Investment?

Bluemungus takes away the pain of marketing for CEOs and hard pressed Marketing Directors. Our primary goal is to help you realise real value from all aspects of your marketing, be that your website, social media, mobile apps or traditional media.

A key problem for many companies is understanding the impact of the marketing budget on the bottom line. We are experts in getting more from less. As more budget is moved from traditional media to online, the received wisdom is that it’s easier to measure. Our experience however is that digital has become a bamboozling, moveable feast which business people have trouble understanding and harnessing for the good of the business.

We believe that you should have full disclosure and all the work that’s done in the name of the business is transparent and easy to understand so that you can make the right decision.

It’s all about growth after all and it’s also about return on investment.

OUR SERVICESUnderpinning all our services are three key elements of what we do. All three are vitally important and the strength of Bluemungus as a business partner is that we have depth in all three.

The first is a creative streak that permeates the business – whether we’re working with you in design, mobile, apps or digital, we bring this increasingly rare discipline to bear.

The second is Technology. Our background is in mobile and web and this means that we can realise your vision technically, whether

WHY CHOOSE BLUEMUNGUS?that’s in building a stunning website or creating a new app to capture customers.

The third element of what we do is in Digital Marketing. It’s no use having a great website that no one visits, or driving lots of visitors and not getting leads. Our digital marketing is all about growth and driving leads and sales.

WHAT WE DOOn top of the three vital elements of our business: Creative, Technology and Digital, we have delivered many great solutions for our clients.

In the following pages you can read about the creative solutions we’ve created for our clients and the results they were able to realise from their investment in Bluemungus.

Whatever the results our customers looked for our teams were able to bring our considerable skills to bear and always with an eye to growth and success.

5

STRATEGY

CONTENT CAMPAIGNS

BRAN

DING

COLLATERAL WEB

APPS

DESIG

N

WHY

WHY CHOOSE BLUEMUNGUS?QUITE SIMPLY WE TAKE THE PAIN AWAY IN HELPING YOU GET RESULTS THROUGH OUR PROCESSES, SKILLS AND KNOWLEDGE

HOW WE DO WHAT WE DO?WE USE OUR CREATIVITY, OUR EXPERTISE IN TECHNOLOGY AND OUR KNOWLEDGE OF THE DIGITAL SPACE

SO WHAT IS IT THAT WE DO?OUR THREE KEY BUSINESS ELEMENTS GIVE US A WHOLE RANGE OF SERVICES THAT WE CAN DELIVER FOR OUR CLIENTS

HOWWHAT

CREATIVITYTECHNOLOGY DIGITA

L

WHYCHOOSE

BLUEMUNGUS?

CREATIVITY

TECHNOLOGY DIGITAL

WHYCHOOSE

BLUEMUNGUS?

WHYCHOOSE

BLUEMUNGUS?

6

PORTFOLIO

7

PORTFOLIO2013/14

THINGS WE’VE DONE IN THE LAST COUPLE OF YEARS

8

CLIENT EXPERIENCE

9

10

SECRETS OF THE LANDSCAPE REVEALEDWITH THE HELP OF AN IPHONE APP

A UNIQUE HERITAGE TRAIL THROUGH THE STRATH OF KILDONAN

11

TIMESPAN MUSEUM & ARTS CENTREMUSEUM WITHOUT WALLS IPHONE APP

An award-winning museum and public contemporary art gallery in the remote far north of Scotland Timespan wanted a special way to commemorate the 200th anniversary in 2013 of the Highland clearances and to tell the tale around Helmsdale and the Strath in a new and creative way using digital technology.

Not only did we design and build the app but we supplied the original photography and illustrations to back up the wealth of archival information that Timespan had collected over the years. This app will also help open that period of history to the user, whether in place or in the comfort of their own home. The Museum Without Walls project is not just an app. There is also a physical trail up the Strath of Kildonan with marker posts situated at the various points of interest highlighted in the app. Included on the posts are QR codes linking to the app so visitors can take part in an interactive treasure hunt game. Not only fun but educational too.

SERVICESUI DesignGraphic DesignAppsWebIllustrationPhotography

12

SCHUHIPHONE APP DESIGNSchuh have been on the UK high street since 1981 and online at schuh.co.uk since 1998. But with the advent of mobile and apps they wanted to be in their clients pockets as well. Schuh approached Bluemungus with a view to designing an app that their customers could use to choose their next pair of shoes.

Bluemungus built the interface and graphic design for the app from conception right through to the handing over of the assets to the Schuh developers. Not only does it look great but it is extremely easy to use and choosing your new shoes has never been easier while on the go.

SERVICESUI DesignUX DesignGraphic DesignAppsWeb

13

14

15

BRIDORBOOK DESIGN

Having established a partnership with renowned chef and restaurateur Albert Roux, Bridor de France approached us to help them introduce their new range of breads. The requirement was to design and produce a high impact recipe book that showcased the quality and versatility of the bread and the recipes created by Chef Roux.

Already world famous for their breads and pastries, Bridor de France, part of Le Duff Group, had created a stunning new collection of breads - Arc-en-Ciel. This new range was specifically developed for the high end restaurant market for which they required a suitably prestigious book and trade press campaign to showcase the products.

The Monkey Agency, now part of The Bluemungus Group, were tasked and briefed to work alongside Bridor’s own photographer to produce both the book and press campaign and progress these through to creative concepts and layout design to artwork and final print production.

The result is a clean, modern and complimentary design style which was launched at The Restaurant Show, Earls Court, London in October 2013 with a personal appearance by Chef Roux along with Bruno Valette, Chef Consultant at Chez Roux with a demonstration of some of their Arc-en-Ciel recipes.

SERVICESGraphic DesignArt Direction Photography DirectionPrint

16

CLIQUE MAGAZINE

THE WORLD’S

FIRST TOTALLY

CLICKABLEWATCHABLESHOPPABLEFASHION &

BEAUTYMAGAZINE

IOS / ANDROID APP & WEB EXPERIENCE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla et consequat turpis. Ut malesuada magna eros, ac gravida quam tempor nec. Duis elementum tristique sem sed aliquam. Ut fringilla hendrerit consequat.

Sed facilisis faucibus lacus et euismod. Nullam rutrum suscipit libero, ut ornare odio fringilla in. Morbi vel risus non velit varius pretium vel in diam. Integer id augue sed ligula volutpat rutrum.

Duis pulvinar laoreet ullamcorper. Fusce accumsan nec elit a fermentum. Quisque rhoncus lacus ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

SERVICESUI DesignUX DesignGraphic DesignAppsWeb

17

18

The General Teaching Council for Scotland (GTC Scotland) approached Bluemungus with the idea to create four animations to help relaunch and illustrate the new Professional Standards for teachers. They wanted to make these animations available on the internet and be usable on large screens for presentations

We created four animations highlighting the three Professional Standards for teachers around the theme of growth. This theme helped to communicate, in a simplified manner, the core values of the Professional Standards from its roots to its loftier aspirations. As well as designing, illustrating and producing the animations, Bluemungus also supplied the music and recorded the voice-over in-house.

The animations are now viewable on-line to help student teachers and qualified teachers reach the standards that are required of them. The animations have also been used in presentations in schools and colleges throughout Scotland.

SERVICESGraphic Design3D AnimationIllustrationWeb

19

20

The National Library of Scotland were looking for an app that combined The National Library’s extensive collection of material about the Moray/Lossiemouth area, local libraries and museums as well additional content from local schools.

Working closely with the team at the National Library we looked at old maps and guidebooks to establish the look and feel we wanted. With this as a visual guide we visited the schools in Elgin and Lossiemouth to help point the kids in the right direction with the content creation.

The app features 20 geo-located locations within the area and the user also has options to download extra old maps. This, combined with the information about the locations, gives the user an insight on how the area has changed or in some cases remained the same, through the last one and a half centuries.

SERVICESUI DesignUX DesignBrandingGraphic DesignApps

21

22

The National Library of Scotland were looking for an app that combined The National Library’s extensive collection of material about the Moray/Lossiemouth area, local libraries and museums as well additional content from local schools.

Working closely with the team at the National Library we looked at old maps and guidebooks to establish the look and feel we wanted. With this as a visual guide we visited the schools in Elgin and Lossiemouth to help point the kids in the right direction with the content creation.

The app features 20 geo-located locations within the area and the user also has options to download extra old maps. This, combined with the information about the locations, gives the user an insight on how the area has changed or in some cases remained the same, through the last one and a half centuries.

SERVICESUI DesignUX DesignBrandingGraphic DesignApps

23

24

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there.

Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICESUI DesignUX DesignBrandingGraphic DesignPrintAppsEBooks

25

26

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there.

Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICESUI DesignUX DesignBrandingGraphic DesignPhotographyAppsEBooks

27

28

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there.

Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary

photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICESArt DirectionGraphic DesignIllustrationMarketing

29

30

Infinite Scotland is an exploration of a country’s DNA – one strand is its biodiversity, the living and inert elements it is made of: rocks, insects, animals, plants, soil and fish – the other strand is the culture of the human beings that live in it. Bluemungus were approached by Creative Services Scotland who were commissioned by Creative Scotland & Scottish Natural Heritage to produce an App, website, branding and print collateral for the project which would also feature a documentary style theatre show. The project was part of The Year of Natural Scotland.

Bluemungus created the app to display the Infinite Scotland content in a unique and immersive manner.

From the core concepts of Infinite Scotland Bluemungus created full project branding and all print collateral including CD’s, Posters, Theatre programme and flyers.

All this content was put together to help reinforce the theatre show which toured Scottish venues in early 2013.

SERVICESWebAppBrandingArt DirectionGraphic DesignIllustrationPrint

31

32

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there.

Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICESUI DesignUX DesignBrandingGraphic DesignPhotographyAppsEBooks

33

34

AdventureM-Apps approached Bluemungus for help to develop an ipad e-book and app that would help visitors on their way to Everest Base Camp but also to give aspiring visitors a feel for what it is really like to trek to there.

Bluemungus, again working closely in collaboration with the AdventureM-Apps team, developed the branding, look and feel and design of the e-book. This needed to be an immersive experience for the reader, showing them what a journey to Base Camp meant. This meant taking the extraordinary photographs from the AdventureM-apps team and building them in the app alongside the words and the maps themselves.

SERVICESUI DesignUX DesignBrandingGraphic DesignPhotographyAppsEBooks

35

36

FOR FURTHER INFORMATION PLEASE CONTACTBLUEMUNGUS EDINBURGH

23/3 Mitchell StreetLeith,

EdinburghEH6 7BD

Tel: +44 (0)131 555 4505

BLUEMUNGUS GLASGOW20-23 Woodside Place

GlasgowG3 7QF

Tel : 0131 555 4505

BLUEMUNGUS LONDONBlock B, Southgate Office Village

284A Chase RoadSouthgate, London

N14 6HF Tel: +44 (0)20 3021 1830

or visit our website : www.bluemungus.com, or email us at : info@bluemungus.com

37