credentials at a glance march, 2015 your reliable research partner in the philippines
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CREDENTIALS AT A GLANCE
March, 2015
Your Reliable Research Partner
In the Philippines
About I-View• Organized in 2002
– Locally-owned, incorporated and registered with the Philippine Securities & Exchange Commission (SEC) in June 2002
• A full-service market research agency– With more than 12 years
of qualitative and quantitative experience built on a solid domestic client base consisting of some of the country’s largest corporations and a growing partnership with international research agencies
• Has assembled an unparalleled group of research professionals with a cumulative market research experience of more than 30 years who are committed to serve its partner clients to ensure efficient and effective product and service delivery
Mission
• I-View provides accurate, timely, cost-efficient and highly reliable market research studies that yield actionable information thereby contributing to the success of its partner clients.
• I-View expands partnerships with clients to ensure a sustainable and stable employment for its talented and dedicated staff.
• I-View is the premier locally preferred and recognized research group in the country and the locally preferred research partner of research agencies in the region.
• I-View creates innovative ways to gather data that are customized to the needs of its individual partners.
Vision
Consultancy Data Collection Services- nationwide,
across demographics using different methods/approaches in different languages
- PAPI, CAPI, Telephone, Online, Intercept, Mystery Shopping, Desk, Recruitment, FGD moderation, Simultaneous Translation, Transcription
Data Processing– Data Entry/Coding/Encoding/Data Table
Generation– Statistical Analysis
Report Writing and Graphical Display Qualitative and Quantitative Research
Studies
Products and Services
Research Studies
• Focus Group Discussion
• In-depth interviews
• Ethnography
• Concept testing
• Name and logo test
• Packaging test
• Home Usage Test
• Central Location tests
• Ad Tracking Study
• Usage, Attitude and Image
• PR/ Ad Evaluation Study
• Retail Audit/Pricing & Store Check
• Brand Health
• Mystery shopping
• Customer satisfaction survey
• Intercept studies
Quantitative:
ProductDevelopme
nt
Quantitative: Brand and
Communication
Quantitative:Customer
Studies
QualitativeStudies
MONDE NISSIN CORPORATION (2002 – present)
• 12 years of partnership • Qualitative and
quantitative studies nationwide
Industry Partners
PHILIPPINE SEVEN CORPORATION (2007 – present)
• 8 years of partnership• Quantitative studies
conducted among all stores• From 300+ stores in 2008
to more than 1000+ stores nationwide in 2014
International Research Agency Partners: Singapore
International Research Agency Partners
INDIA
THAILAND
JAPAN
INDONESIA
HONG KONG
CHINA
MALAYSIA
International Research Agency Partners
International Collaboration
Industry Exposure: Banking & Finance
Kingston Tower Dev’t. & Mgt.
Corp.
Industry Exposure: Real Estate
Industry Exposure: Fashion and Retail
Industry Exposure: Dining and Hospitality
Industry Exposure: Food and Beverage
Industry Exposure: Food and Beverage
Industry Exposure: Food and Beverage
Organica Nutraceuticals, Inc.
Industry Exposure: Pharmaceuticals and Personal Care
Industry Exposure: Pharmaceuticals and Personal Care
Industry Exposure: Transportation
Puyat Flooring Products, Inc.
Industry Exposure: Consumer Durables
Industry Exposure: Telecoms and Services
Industry Exposure: Media and Advertising
OP COMMUNICATIONS, INC.
BIG TOP
Industry Exposure: Media and Advertising
In-house field implement - Exclusive to I-View- Young, career-driven individuals due to potential career
growth and promotion within the company- Continuous training
Nationwide capabilities and regional network- Established network of field researchers/recruiters for all
demographics- Established partnerships with research agencies in the
region Cost efficient
- Compared to multinationals, better value for your investment
Quick turn-around time- Flat organization, faster decision making for faster service
Our Strengths, Our Edge
Customized Research- Tailor fit research design to individual needs
Extensive experience in various industries Your investment helps continue providing employment to
young people who enjoy doing research
Our Strengths, Our Edge
MS. LISSA PUNZALANBUSINESS DEVELOPMENT MANAGERTelephone No. :+ 632-637-3558Tele Fax No.: + 632-634-3787Email: [email protected] Address: 1007 Citystate Centre
Condominium 709 Shaw Blvd., Pasig City 1600, Philippines
Visit us at: www.i-viewresearch.com
Contact Us