Agency Credential

PositioningThe first Romanian brand strategy and brand manifestation agency since June 2008.

PhilosophyOur agency combines the rigors of a brand strategy agency with the talent manifestation of a creative shop.

ShareholdersCatalin Rusu – Managing Partner & Creative DirectorMarc Bortun – Creative PartnerAndrei Bortun – Partner & New Business Director

Our servicesBrand Research (Brand Audit)Brand StrategyBrand DesignBrand WritingBrand Communication Campaigns (internal & external)Digital Branding + SEO, SEM, SMMBrand Production (Print, AV, Web, DTP)

Evolution - new business lineSince August 2009 we extended our business with a new business line – R+B Cyber Growers – in charge with online strategy and brand manifestation.

Our clientsProcter & Gamble Balkans (Gillette Fusion, Gillette Football Academy, Gillette Balkans Talent Cup, Gillette Phenomenal Tour, Old Spice Switzerland )Cosmote Romania (online communication & design)CentrofarmMarkit Production (Markit, Greenworks, EcoEnergia)URSUS Breweries (projects)Realitatea Catavencu Group (Smark)Conadi Real EstatePetprodUnilever SCE (TabaRama, Rama, Becel, Kaliakra - Bulgaria)ING Bank (Mid Corporate Banking)

Our clientsAcasa MediaIdentis Dental ClinicCratimaConformist Up-market Concept StoreColocvioNotting HillSilver Bullet FilmHostway (Blogway)Pfizer Romania (Norvasc)Explore Travel

Our clientsMedicoverThe Parts (Logisticon, Italopats, Dezmembrari Italoparts, Car-life) ClubFiat.roAuto1one GroupMillenium People (AdPrint, Gala Societatii Civile, ADOR, Internetics, The Institute, BortunOlteanu, Brand Relations) HAT Romania (Samsung)Mercedes-Benz (projects)

Grown brandsConformist (Up-market Concept Store)Identis (Dental Clinic)TabaRama (Rama)LogisticonThe PartsInternetics, AdPrint, Civil Society GalaMarkit (Promotional Materials)Cratima (IT&C)3rdEYE (IT&C)Extenso (sportware & estate)Prego (fashion store)Silver BulletBlogwaysalvamoviata.ro

Auto1one Intro (RO Tutorial)Yoyo (IT consultants)Colocvio (events services)PERTE (fashion)Notting Hill (pub&restaurant chain)Greenworks (eco-heating systems)Ecoenergia (pellet production association)Autism RomaniaBrand RelationsBecker ConsultReveloperSmarkadoptaunong.ro

Echipa

Catalin RusuCreative Director & Managing PartnerGroup Creative Director - Cohn&Jansen/Ashley&Holmes (since 2007)Senior Copywriter - Cohn&Jansen/Ashley&Holmes (since 2005)Copywriter - Cohn&Jansen/Ashley&Holmes (since 2003)Copywriter - Ogilvy&MatherCopywriter - Adviser 

Major accountsConnex, Cosmote, Dove, Audi, Honda, Fiat, Medicover, La Fantana, National Geographic, Ciel, Lotto, Volvo, Internity, Germanos

Marc BortunSenior Designer & Creative PartnerCreative Director -  Millenium CommunicationsSenior Art Director - Cohn&Jansen/Ashley&HolmesArt Director Next/CAPArt Director Saatchi& SaatchiDesigner & Partner Made in China (design agency)

Major accountsLogitech, Murfatlar, European Drinks, Chio Chips, Cosmote, Ellite, Audi, Honda, La Fantana, Policolor

Francisc ZinzSenior Designer & Postproduction DirectorSenior Art Director at Friends Advertising Art Director at Punct Advertising Creative Director and Owner at PINKINETIK Art Director at Foote Cone & Belding Art Director at WellDone Advertising Art Director at Mercury Promotions

Major AccountsAlcatel, Automobile Bavaria, KLM, Samsung, SC Johnson Wax, Philips, Procter&Gamble, Ursus, Gillette, Banca Tiriac, ABN Amro,Flanco, Coca-Cola, Elite, Nestle, Kraft Foods, BRD, Burn, Floriol, Bosch, Star Foods, Master Foods, L’Oreal, Nivea, Frosta, Ferroli, Elecrtrolux, Colliers, Tarom, Posta Romana, Lavazza, Romtelecom, Texaco, Volvo, Western Union, Penhouse,Pfizer, Sensiblu

Tudor NastaseSenior DesignerSenior Art Director – Evoke Design Art Director – Sister&CoArt Director – Biblos Advertising

Major accountsBrau Union Heineken Group (Bucegi, Hategana, Harghita), P&G (Gillette), Bayer (Supradyn, BPanthene, Rennie, Lasonil), Astra Sport Bets, Zapp.

Alexandra IonescuAccount DirectorBrand Communication Executive - Leo Burnett & Target

Major accountsPetrom, Banca Romaneasca, General Motors (Chevrolet, Caddilac, Corvette), Indesit

Mihnea DamianProject ManagerProject Manager - Kondiment

Major accountsUnilever ( Becel, Rama), Procter & Gamble

Corina BordeianuStrategic Planner

Starcom Media

Major Accounts: Procter & Gamble, City Bank, Neumarkt, Kraft

Anca UscatescuDTP & Postproduction ManagerHead of DTP la Cohn & Jansen | Ashley & HolmesFlash animation programmer

Major accountsGaranti Bank, Connex, Cosmote, GTS Telecom, Audi, Honda, Fiat, Medicover, Gallaher, Romstal Leasing, La Fantana, National Geographic, Volvo

Alexandru BoeangiuCopywriter

Luiza OlaruProduction Manager

Linkuri utile

Watch our TVCs on:

http://www.youtube.com/user/rususibortun

http://www.facebook.com/RusuPlusBortun

http://issuu.com/rusuplusbortun

http://www.linkedin.com/profile?viewProfile=&key=1682312&authToken=_fO0&authType=name

http://www.iqads.ro/relevant/rusu_bortun_.html

http://www.iqads.ro/agentie_de_publicitate_254/rusu_bortun.html

http://www.smark.ro/autor_25/catalin_rusu.html

http://www.smark.ro/articol_751/cum_mi_am_ales_colegii_si_mai_ales_de_ce.html

Our projects

9695

Petprod

Club Fiat

Rama – TabaRamaInternational Camp (Romania&Bulgaria)

Ce am realizat?

• 2 editii (2009, 2010)• 100 copii participanti – 82 din Romania, 18

din Bulgaria• 11 zile / editie• 6 tutuori & 3 supraveghetori / editie

Becel Marathon

Rama Goodness of Margarine

Teasing Phase

Teasing Phase - News

Teasing Phase - TVCs

Reveal Phase – TVC

Smark

Medicover

Gala Societatii Civile

Haute Pepper

AdPrint

Cratima

Blogway

Notting Hill

Adopta un ONG

Auto1one

Euro Mini Storage

Colocvio

Acasa.ro

Markit

ADOR

The Parts

Marsat

MBT

Mezanin

Reveloper

Silver Bullet

Coca Cola Hellenic – Atelierele de teatru tanar

TED

ING

Identis

Intercontinental Parking

P&G Balkans – Gillette Football Academy 2009

Turul Phenomenal Gillette

Teasing phase

Reveal Phase

Reward Phase

Greenworks

P&G Balkans – Gillette Football Academy 2009; Gillette Balkans Talent Cup

Dog Awards

Eco Energia

El Dictador

Brand Relations

Conformist

DE

P&G Balkans – Gillette Fusion

ANOFM

ANOFMAngajati

Print

Print

TVC

TVC

ANOFMAngajatori

Print

TVC

TVC

Multumim.