crédit suisse introduction

University College London

17 September 2007Ces Millwood

The materials may not be used or relied upon in any way.

Confidential

Topics

Typical global bank structure Overview of Investment Banking Divisions

Multi Divisional banking group, many facets

Banking

InvestmentBanking

PrivateBanking

Banking Group

AssetManagement

Focus is on serving its clients in three typical business lines: investment

banking, private banking and asset management.

What we do for Investment Banking clients

In investment banking, services include financial advisory and capital raising services,sales and trading for users and suppliers of capital around the world.

To meet our clients’ demand for high-quality investment banking service,a key enabler is a global platform of services delivered through regional teams forfunding, investing, risk management, and financial advisory.

Products and services include:• Debt and equity underwriting• Sales and trading• Financial advisory services including M&A, divestiture, corporate sales, restructuring,

liability management• Investment research

What we do for Private Banking clients

In private banking, services covered include comprehensive advice and a broad range ofinvestment products and services tailored to the complex needs of high-net-worthindividuals globally.

A structured advisory process encompassing both asset and liability management. Furthermore, leading innovative alternative investments. Wealth management solutions include tax planning; pension planning; life insurance

solutions; wealth and inheritance advice, trusts and foundations. Typically it’s required to offer multiple booking platforms and global execution

capabilities.

What we do for Asset Management clients

Asset Management offers investment products across the full spectrum of asset classes,including:

– equities,

– fixed income,

– Commodities

– multiple-asset class products

– alternative assets such as real estate, hedge funds, private equity and volatility management.

It’s typical to manage portfolios, mutual funds and other investment vehicles for a broadspectrum of clients globally, ranging from governments, institutions and corporations toprivate individuals.

Key is to be able to offer asset management business that is operated as a globallyintegrated network to deliver our best investment ideas and capabilities to clients aroundthe world.

Overview of Investment Banking Divisions

Fixed Income Division– High Yield Capital Markets– Equity Sales & Trading– Equity Research

– Mergers & Acquisitions– Industry and Country

Coverage

Multi Divisional banking group, many facets:

Chief Executive Officer Chairman

Securities Investment Banking

Asset Management

–Joint Ventures:–Equity Capital Markets–Debt Capital Markets–Leveraged Finance

Wealth Management Investment Banking

Why approach an Investment Bank?

Investor buysinvestments

Investors /companies need

informationResearch

Investor withdrawscapitalCompany

buys assets

Investor providescapital

Company /Governmentsells assetsCompany /

Governmentneeds capital

Fixed IncomeSales & Trading

Equity Sales &Trading

What we typically offer our clients

Debt CapitalMarkets

Privatisations CommercialLending

ForeignExchange

FinancialDerivatives

Strategic FinancialAdvisory

Mergers andAcquisitions

Equity CapitalMarkets

Investment Banking Department

The “Bankers” are responsible for maintaining relationships with clients:– Capital Raising

Advise companies on status of capitalmarkets or refer them to capital marketsofficers

Raise capital by creating various cost-effective securitiesfor companies

Security can be debt, preferred stock, common stock or a hybrid Typically act as “middleman”

– Advisory Services Advise companies regarding their financial/business strategy Provide financial/industry advice regarding mergers and acquisitions Restructure and advise companies in bankruptcies

Equities Department

Fully-integrated service in Equity products to our client base:

Analysing stocks and markets to generate investment ideas Marketing investment ideas to clients Executing client trades Making markets in global equities Structured products to meet our clients specific requirements Derivatives – to express an underlying view or hedge Taking proprietary positions

Equities – who does what?

Fund Manager

Analyst atClient

Dealer atClient

Operations at Client

ClientOrder

Execution

Salesperson

ResearchAnalyst

Operations

Idea

Feedback

Idea

Feedback

Credit Suisse

IdeaTrader

Exchange

Feedback

Execution

Order

Settle

Trade

ExecutionOrder

ExecutionOrder

Trade/settlementdetails

IdeaClientFeedback

Outlines stockbehaviour in

market

Outlines stockrecommendation

IdeaWhat clients aredoing

Sales Trader

Fixed Income Department

What goes on in Fixed Income? Debt Issuance Trading:

• Customer• Proprietary

Sales Structuring Research:

• Economic: Macro & Micro• Strategic• Company Specific

Coordinated Relationship / Account management

Fixed Income – how the departments interact

Client/Borrower

Primary Debt

Secondary Trading

Sales

Relationship / Account management

ResearchStructuring

Shared Services and Information Technology.How does the Bank execute its business?

All three business areas aresupported by Shared Services andInformation Technology

These are critical areas of thebank and ensure the effectiveexecution of business

Shared Services and InformationTechnology comprise manydifferent areas, some that workdirectly with a specific businessarea or others that focus onregional or firm-wide projects

Banking

InvestmentBanking

PrivateBanking

AssetManagement

Shared Services & Information Technology

Shared Services

Shared Services supports the bank in many ways via some of the following key areas:

Investment BankingSupport Complex Product

Support Operations

Chief Operating Office Business School Corporate Real Estate &

Services Human Resources Supply Management

General Counsel Legal & Compliance

Chief Risk Office Credit Risk Management Risk Measurement &

Management Strategic Risk

Management

Chief Financial Office Financial Accounting Global Insurance Product Control Tax Treasury

Success at in Investment Banking – Key criteria

Collaboration

People Leadership

Personal Excellence

Diversity &Inclusion

Ethics &Control

Client Focus &Solutions

“Welcome, Jones. A word of advice before youembark on your career…”

Core bank-wide initiatives

"Increase client focusand improveprocesses"

"Implement globalbusinessarchitecture"

“Pursue clientdriven innovation"

Revenue growth

Operational efficiency/cost management

"Sustainably improvecost structure"

“Offer productsand services fromacross the bank"

CostManagement

Initiative(CMI)

Centers ofExcellence

(CoE)OperationalExcellence

(OE)

ClientCentricity

(CC)

'One Bank'Delivery(OBD)

Questions ?

crédit suisse introduction

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