crefolio2013
TRANSCRIPT
Mohamed Ansaihi was born in Casablanca in 1975, graduated in Graphic Arts, started his career in Shem’s Publicité in 1999 as an artist, then he moved to Saudi Arabia in 2001 to explore a new career
path. He worked for the local agency Promopub for a year while exploring the new country, before joining Y&R Jeddah as Art Director. Since then he has progressively been leading a creative
department of 17 artists and writers, and collaborating with sometimes up to 2 Creative Directors. In 2007 he filled the position of “Associate Creative Director” within the same team, and in 2009 moved to a new venture, Red Impact Communication, a budding agency then, where his task was to help expand
the offerings, from a BTL house, to a full fledged agency, and build a properly structured creative department. Mission was accomplished.
He came back to Y&R Jeddah after two years to resume his previous mission, and lead a fresh
department to more winnings.
Opportunities (& challenges) in his path made him acquire different skills and experiences: from copywriting, creating & directing to handling some tough clients, drawing restructures & hiring staff.
He always speaks “We” rather than “I”, but he rewards his “I” by taking challenges on. He’s constantly
seeking them.
Finance - Banking SOME WORK
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Corporate SOME WORK
(Released)
Credits: Creative, Art Direction, Copywriting.
(Released)
Credits: Creative, Art Direction, Copywriting.
(Released)
Credits: Creative, Art Direction, Copywriting.
Credits: Creative, Art Direction, Copywriting.
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Credits: Creative, Art Direction, Copywriting.
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(Released)
Healthcare SOME WORK
Automotive SOME WORK
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Al-Borj Medical Laboratories were proud to have the most advanced/precise machine ever in KSA, and so the approach to claim the fame that some historical figures had. Caption: “Albert Einstein: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
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Caption: “Isaac Newton: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
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Caption: “Ibn al-Nafis: genius but… wouldn’t give more accurate results than us!” – “because we do have a combination of high-qualified talents and ultra advanced equipments…” | Credits: Creative, Art Direction, Copywriting.
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Social SOME WORK
Majid Society in Jeddah is an NGO operating in the social development sector. We created for 2008: Documentary, Press, outdoor, BTL, online. Credits: Photography, Documentary script and production assistance, art direction, execution.
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Part of the public awareness campaign led by some of the authorities in Jeddah. We presented few of the most beautiful living animals of the red sea, with a small scientific definition to engage the people to love them, then we shock the audience by stating that they live no more in our polluted sea.
Real Estate SOME WORK
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Electronics SOME WORK
Quite an aggressive style to talk about beauty, isn’t it? Watch the rest of the campaign. Credits: Creative, Art Direction, Headlines.
Retail - FMCG SOME WORK
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Telecom SOME WORK
Mobily Launch reveal.
Mobily has sponsored The Saudi National Team who is attending the World Cup 2006. suportive campaign with caption “Go Green, Get’em!”
Fashion/Textile SOME WORK
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