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BUSINESS PLAN FOR STARTING A

NEW CRICKET ACADEMYPREPARED BY

SONAM THAKUR

ALPANA GUPTAVIKAS DIWAN



THE BUSINESS PLAN

This business plan is to open up a cricket academy.

This academy will be situated at Lucknow where

majority of the population (among the age group of

5 to 25) is interested.



THE SERVICE CHOOSEN & REASONS TO

CHOOSE THIS SERVICE

• The enthusiasm for this sport is tremendous and is growingday by day. The time now is to search and hone the skills of young talent and prepare them for state and national level.The BCCI and other cricket associations also want to nurture

the young talent right from the beginning and are keen ondevelopment of Cricket academy in India. With their supportand help in terms of grants and concessions, establishing aCricket academy with world class facilities will be a goodbusiness venture. It is proved by the success of the Indian

Premier League , Indian Cricket league and growing interest of people in Ranji trophy as well that Cricket has always beengaining popularity . Also, the interest shown by sports brandslike Nike , Addidas and Reebok is also amazing.



CONTD’

The Cricket academy can be opened in the city of Lucknow.

The above place has a good following of the sport. This

academy will teach youngsters the skills of the game and

prepare them to play in the State and national levels. Theacademy would have tie ups with schools and colleges

across Lucknow. School and college students would get the

necessary mentorship and equipments in their school

itself. Their enrolment fees would be charged by theSchool itself which in turn would pay to the Cricket

academy.



TARGET MARKET & ITS APPROXIMATE SIZE

• The target market at the initial stage will be School andcollege students of Lucknow who are interested in the sport.Also people can enrol independently with the cricket academyas well. Initially, we can have a setup with schools (till 12th standard) for the coaching of their respective school teams.

Events such as inter-school events can be organized topromote the academy. The approximate size in terms of revenue will depend on the number of schools joining us inour endeavour to teach Cricket to kids. The approximatecapacity of number of students joining the course at the start

can be 1000. This will be during the weekdays. At theweekends, there will be sessions for students who are above12th standards and for those who want to get coachingfacilities from adjacent areas. This number will beapproximately 200.



INITIAL INVESTMENT

• The biggest investment will be the Cricket ground and its

maintenance. Also, a basic structure will be required as there

is a need for a changing room and a gymnasium. The ground

will cost Rs. 20 crores approximately. The total structure of

the academy will cost around additional 2 crores. So, theexpectation is that the initial investment will be of around Rs.

22 crores.



INCOME/EXPENSE STATEMENT

• The expense can be listed below

So, the monthly expense will be around 13 lakhs.

Maintenance of the ground and

the support staff needed

Rs 10 lacs p.m

Instructors at the academy Rs 1 lakh p.m

Staff to maintain the facility and the

security

25,000 p.m

Sporting goods Rs 10,000 p.m

Staff to promote the academy (for

marketing):

Rs 1 lakh p.m

Administration staff: Rs 25,000 p.m



INCCOME STATEMENT

The income can be listed as below:

• If a standard price of Rs. 5000 per head for 600 students is

charged, the income per month from coaching can be

estimated at Rs. 30 lakhs per month.

• There can be Cricket matches organized during the year which

can bring in revenue of approximately 10 lakhs.



ORGANIZATION STRUCTURE

• The organization will have two instructors for teaching Cricket.

Also, there will be two instructors in the gym.

• Beside this, there will be general staff for the maintenance of

the ground, the security, the admin department and the

cleaning department.



PROMOTIONAL METHODS AND

ADVERTISEMENT MIX

• The academy will advertise through the local media of

regional newspapers, regional TV channels and also through

pamphlets at schools and colleges. This will involve expenses

of around Rs. 16 lakhs annually.

• Regional newspaper: Rs 10 lakhs p.a.

• Regional TV channel: Rs 5 lakhs p.a.

• Pamphlets: Rs. 1 lakh



COMPETITOR ANALYSIS

• At the start, the competition will be from the local sport clubs

where Cricket is also a part of the facilities. But there will not

be a major competition because such institutions are very

few.

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