crisis analysis presentation
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Background Information
Headquarters: Zurich, Switzerland
Mission: “Develop the game, touch the world and build a better future”
Hosts 15 tournaments including Olympic Soccer and World Cup
209 associations
World cupAt least 7 years in advance3.18 million attended 64 matches in 2010 (South
Africa)
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Crisis Timeline
Bribery allegations associated with Qatar 2022 electionRecent concerns, moving tournament
Email by Jerome Valcke, FIFA second in command
Bribery in presidential election
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Qatar 2022
FIFA executives accused of taking $1.5 million to vote for Qatar to host 2022 World Cup
English and French biases in voteVested economic interest
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Qatar “bought” nomination
Email surfaced by Jerome Valcke
“bought” suggested World Cup up for highest bid
Qatar’s reaction
Current concerns (President) Heat (122 degree summers)Alcohol
Conservative culture
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Presidential Election
Mohamed bin Hammam challenges incumbent
Bin Hammam and VP Jack Warner visit Caribbean
Accused of bribing Caribbean soccer leaders $40,000 to back bin Hammam’s presidential bid.
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Verbal Response
Qatar 2022Qatar Soccer AssociationBlatterBin Hammam
Consistent statement by FIFA Investigated accusations and stood behind decision
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Verbal Response
Qatar “bought nomination” Organizers quickly denied implicationValckeBlatter
FIFA: acknowledged email, denied implications throughout
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Verbal Response
Presidential ElectionBin HammamBlazer
TweetsConsultation for Qatar 2022@FIFAcom @FIFAmedia
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Nonverbal Response
Qatar 2022Suspended several Executive committee members
BriberyWarner and bin Hammam suspendedWarner later resignedBin Hammam: life ban from FIFA
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Media Response
Media Reputation Analysis by Reputation metrics (May 4-30)Overall severely judgmentalSerious issue with substantial reputation implications
ExamplesEgyptian newsESPN, APOther
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Stakeholder Response
Email Qatar association Qatari citizens Moving World Cup
European Football German Football
Bribery Asian Football Confederation
Other Tickets for 2014 World Cup in Brazil Twitter hack
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Recommendations
Media Media training/contract One message One or two spokespeople
Ethics Training Bribery clause to contract
Violation results in termination
Define
Improved whistleblower system Report unethical leadership/situations without fear
Stakeholder/Image recovery Improved accountability Let stakeholders voice concerns
Location analysis pre-vote Possible outcomes
Political, climate, cultural