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Crisis and Emergency Risk Communication

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Page 1: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Crisis and Emergency Risk Communication

Page 2: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Learning Objectives

• Be able to

– Describe the components of a risk perception

– Describe what makes a risk/fear message successful

Page 3: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Why Risk?

Risk Perception

• Emotions• Processing of

information• Decisions• Behaviors

Page 4: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Factors that Influence Risk Perceptions

Risk Perception

Control

Familiarity

UncertaintyPersonal Stake

Benefits

Many more…

Page 5: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Risk Perception (Witte, 1992)

RiskPerceptio

nSeverity Susceptibil

ity

Page 6: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Risk Perception (Sandman, 1993)

Risk Perception

Hazard

Outrage

Severity and Susceptibility

Page 7: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear
Page 8: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Risk Perception (Sandman, 1993)

Page 9: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Efficacy

• Self

• Response

• Coping

Page 10: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Risk Perception and Attitude Framework (Rimal & Real, 2003)

Ris

k P

erce

ptio

n

Self-Efficacy

Avoidance Responsive

Indifference Proactive

Page 11: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Risk Communication: EPPM (Witte, 1992)

Message• Risk• Efficacy

• Perceived Risk• Perceived Efficacy

Protection Motivation

DefensiveMotivation

Message Acceptance

Message Rejection

No Threat = No response

Fear

(Danger Control)

(Fear Control)

External Message Processing

Outcomes Process

Page 12: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear
Page 13: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear
Page 14: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear
Page 15: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear
Page 16: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear
Page 17: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Risk v. Crisis (Reynolds & Seeger, 2005)

Risk• About unknown

• Persuasion

• Routine

• Sender/message centered

• Long-term

• Technical expert

• Controlled/Structured

Crisis• About current state

• Informative

• Nonroutine

• Receiver/Situation

• Short term

• Authority figure

• Spontaneous/Reactive

Page 18: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

Crisis Communication (Seeger, 2006)

Page 19: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

CERC

Pre-crisis

Initial Event

Maintenance

Resolution

Evaluation

Page 20: Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear

“Plan” for a crisis.

Conclusion


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