crisis communication 2.0: social media in emergency preparedness & response
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- 1. Social Media In Emergency Preparedness & ResponsePresented 11.17.11 To MRC Region I & II SummitArielle Slam & Alyson Cobb
2. Learn about social media and current trends. Learn about prominent tools through case studiesof social media being used to engage the publicduring a disaster. Understand the benefits and barriers of socialmedia. 3. Social media are the electronictools, technologies, andapplications that facilitateinteractive communication andcontent exchange. 4. http://youtu.be/3SuNx0UrnEo 5. Social networking sites Blogs Microblogs Gadgets Buttons & Badges Widgets Apps Multimedia sharing sites Geotagging Virtual worlds Wikis Text messaging RSS Feeds Social bookmarking 6. WallInfo Photos Like Button 7. BenefitsDrawbacks Rapid message Could spreaddissemination misinformation Accessible when Collective errortraditional media and correction & verificationresources were not Casualties made publicbefore families knew Provided reassuranceto friends and family Crowdsourcing 8. Updated frequently Genre, professional, personal Most recent entry first Two way conversation Easier to update than a website Address special audiences Functional needs Special languages60% of bloggers note they are blogging more thanwhen they started because it has proven to be of valueto their profession.State of Blogosphere 2011 9. The only way we all have to getgood information here is forthose who have it to share it. Werelied on others to give usupdates when they had info andwe do the same for others.San Diego ResidentMost of the news mediaareutterly clueless about anything inrural areas. They constantly gaveout bogus information, likelocations and directions thatmade no sense at all.- rural area resident 10. BenefitsDrawbacks Address special Many competing blogsaudiences Time intensive Functional needs Special languages Localized information No web developmentskills needed Fast Seen as most reliablesource of new media 11. Similar to traditional blogs, except thatcontent length is limited Username Info Hashtag location Tweet/Retweet 12. Theres some evidence that as landlines and power supplies went downpeoplestill used their mobile phones to stay in touch via Facebook and Twitter. 13. Benefits Barriers Observation tool White noise Short messages Short-term visibility Easy to share links & Limited profile informationpromote website Viral messaging Extensive networks Easily adopted in crisissituation Good redundancy channel Easy integration with othertechnology SMS friendly 14. Buttons and badges WidgetsApps 15. Graphically links thatshare information aboutcampaigns and causesonline 16. BenefitsDrawbacks Easier functionality than Apps limited to those withinternet on phonessmart phones Apps can reach traditional Apps often require anon-internet usersdeveloper to build Facilitates unified message Apps & badges short life spansharing Can encourage viral messagedissemination Can be used to gatherinformation from the ground Added value to audience Entertaining Visually appealing 17. Benefits Drawbacks Public prefers visual Time to produce videosinformation Limited interaction Can use and shareexisting media Can easily makeexisting mediaavailable to youraudience 18. Location-based platforms Typically on mobile phones & smart phones Organizes and presents information specificto your geographic location Nearby places & resources People nearby 19. BenefitsDrawbacks Limit information to Privacy & safetygeographic area of considerationsinterest Adds additionalelement toinformation Applications forresponse efforts 20. Population of ~1,080,000 During Irene, Fairfax County used: Blog YouTube Facebook Flickr Twitter Ask Fairfax CEAN (alert system) iPhone and Android apps Website 21. Launched emergency information blog During Irene: 61 posts 50,668 views 77 comments 22. FACEBOOKTWITTER During Irene: During Irene: 48 posts 60 Tweets 335,000 post views 333 retweets 336 shares 292 new followers 318 likes 91 comments 380 new fans 23. Fairfax Countys text and e-mail alertsystem During Irene: Approximately 3,000 new subscribers 24. YOUTUBE FLICKR During Irene: During Irene:5 videos posted 11 pictures posted 1,863 video views 5,766 views Mediaoutlets postedvideos on their sites= further reach 25. Countys website ismobile-friendly Developed a specialmobile emergency homepage Developed iPhone andAndroid apps DuringIrene: 289 app dowloads 26. Many benefits to social media Fast, wide, decentralized It may feel overwhelming, but its doable If not on social media, start exploring aspersonal user. 27. Consider relevance of social media to yourgoals. Set aside a few hours to a day to learn tool(s)and create an account. Start with a personal account. Create a plan for how you will use tools. Administrators Content policy 28. Arielle SlamAlyson CobbJSI Research & Training Institute JSI Research & Training [email protected] [email protected]://linkd.in/ArielleSlam http://linkd.in/AlysonCobb