Here is the feedback for my concepts in the concept crit on the 24th October. Notes taken from the crit:

- The name 'chocolot' made me think of lots of chocolate, not lots of flavours. Maybe expand on the theme, lots of exotic flavours (off the wall).

- Extensive research, maybe research how other food groups design their flavour logos, like

cakes and yoghurts.

- What is the reference of the circle on the packaging? Need to be careful it doesnt over power the logo. Consider different position and size.

- Really getting on with the chocolot packaging. Think about how the chocolate will sit in the

boxes.

- The logo chocolot works on all varied styles and coloured background but make sure that mint is mint coloured and not green.

- Packaging would be difficult to stock with packaging with spikes and circles on top.

- Typeface on packaging for ingredients doesnt really communicate chocolate and food.

- Illustrations are very strong with the Puffin style and I feel they depict how they actually look.

- Banner gives the childish feel.

- Nice touch with the colour in yourself in front cover.

- Quite a good range of work from your briefs, vary in products when youre creating.

- Good research, all relevant, good to see mock ups.

- Why are the ‘c’ and ‘t’ on the logo thinner?

- How would some of your packaging sit on the shelf?