criteria’s for listing as top licensing agents in india
TRANSCRIPT
Criteria’s for Listing as Top Licensing Agents in India
By Shimaro Zenefer
Before getting listed as top licensing companies in India it is very important to understand “What is licensing?” and “What is the importance of Licensing in India?”
A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor - the entity which owns or represents the property -- for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a "property") for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.
What is Licensing?
The importance of licensing as a business strategy has grown over the years as a consequence of increased industrialization, which has led to diminishing real estate resources and increasing infrastructure costs. Building tangible assets now requires not only greater effort and investment, but also an increased burden of risk. Businesses are adapting by developing or acquiring intangible assets and exploiting these as alternate or additional sources of wealth. With time, collaborations and alliances involving licenses of strong IP have become critical to a business’s success.
What is the importance of Licensing in India?
When a Licensor’s team is too busy or booked up with other assignments, the licensing firms or the external agents or consultants. These licensing firms represent licensors in India.
What is the Role of Licensing Companies?
Kinds of Brands they Work With
Corporate Entertainment Sports Character Art Celebrity
Strengths and Muscles of the Licensing Agents or Consultants:
Bandwidth Category wise business development team Elaborate IP legality Financial Team Brand Assurance team Consultants and strategists aids to direct the
brand Well penetration offices in India
Knowledge Have number of global agencies Well penetration network in each industry
Intellect Service end to end brands Exposure to all kind of licensing Being global brand run by ethical way of
licensing Consulting multiple IPs
Visit us: www.bradfordlicenseindia.comMail Us: [email protected] Us: +91-8860084177Visit us on Social Media:
CONTACT US
