Critical Internet Marketing Updates

Search-Optimization.comEstablished 1994

Social Media Marketing

Search Engine Optimization

Video Marketing

Lead Nurturing

Segmented Email

Changes for the New Year Changes for the New Year

Internet Marketing

Critical New Internet Marketing Changes• Search Engine Optimization (SEO)

• Semantic Search

• Schema Markup

• Social Media Marketing

• Google+ is Critical

• Google Authorship

• Website Design and Re-design

• Responsive design for mobile devices

• Simpler User Interface with photo slide shows

The Internet has changed. Update your Internet Marketing The Internet has changed. Update your Internet Marketing

Semantic Search

Google has announced a transition to semantic search.

“Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms.” Wikipedia

Semantic Search Best Practices

• Optimize For User Intent

• Align Your SEO Campaign With Your Social Media Campaign

• Ensure You Leverage Google+ Appropriately & Fully

• Mark Up Your Pages With The Appropriate Semantic Markup

• Use Standard SEO Techniques

Semantic Search Has Changed Internet Marketing Semantic Search Has Changed Internet Marketing

Schema Markup

Named Entities and Structured Data• Use of Schema and Structured Data will inform search engines of the meanings of the words you are using.

•Google says the whole sentence, conversation or meaning is taken into account.

•Context and relationships to other pages, websites and social media are now relevant to search results.

• Use Named Entities

• A named entity is a phrase that clearly identifies one item from a set of other items that have similar attributes.

•Named Entities include first and last names, geographic locations, ages, addresses, phone numbers, companies and addresses. 

Search engines including Bing, Google, and Yandex use Schemas to improve the display of search results.Search engines including Bing, Google, and Yandex use Schemas to improve the display of search results.

 

Google Authorship creates verified connections between content on the web and the creators of the content. Google Authorship creates verified connections between content on the web and the creators of the content.

• When you identify yourself as an “Author” Google gives you authority and treats you in special ways.

• You are even featured in search results, including your picture.

Google Authorship

Google Authorship is a way to connect content to an established authority on the topic. 

•Author Rank

• Reduces chances of a Google Penalty

•Increases clicks by as much as 150%

• Authorship

• Google+ Profile is Required

• Create content and link to the Google+ profile

• Fill out Google+ Profile author’s background, websites and blogs properly

• Include a photograph that uses a clear headshot

Google has stated that Google Authorship influences ranking. Google has stated that Google Authorship influences ranking.

Mobile Websites

Over fifty percent of website visitors are on a Mobile device. 

• Websites without responsive design have a 96% abandonment

• Responsive design increases visitors by as much as 150%

A Rich Mobile Experience increases page views and promotes repeat visits on a Mobile Device. A Rich Mobile Experience increases page views and promotes repeat visits on a Mobile Device.

Online Synergy

Strategic Internet Marketing Teams for Business

• Search engine optimization (SEO)

• Social Media Marketing

• Website design/re-design

• Keyword research

• Website usability analysis

• Web analytics

• Pay-Per-Click (PPC) management

• Segmented Email marketing

• APP Creation and Promotion

• Banner advertising

Get More Qualified Visitors to Your Website - Cost Effectively Get More Qualified Visitors to Your Website - Cost Effectively

Internet Marketing

Seven Team Members• SEO Professional

• Web Designer proficient in HTML, Flash, Dreamweaver, Photoshop, and XHTM or PHP Development

• Content Writer

• Editor and Proof reader – Insures quality content

• Project Management – Keeps everything on target

• Senior Level SEO Strategy – The right direction

• Email Expert knowledgeable in segmented behavior triggered email and a white label email service provider

Online Marketing Value

Benefits from the service of a dedicated Internet marketing team. Create rapid market growth

Large, multifaceted online campaigns

Highest ROI using an online presence

Aggressive online marketing

Rapid market value increase

What are New Customers worth to your company? What are New Customers worth to your company?

Social Media Marketing

Marketing today goes way beyond the Website

•Social media marketing now generates more traffic than Google!

•Create social media campaigns that will generate targeted, engaged visitors to your site and business.

•65% of buyers use social media in their research & vendor selection according to Genius.com.

Social Media is no longer an option. It is a requirement. Social Media is no longer an option. It is a requirement.

Social Media Marketing

Metrics to Watch

•The number of fans, G+s and shares.

• How much traffic social media drives to the website.

•Social mentions across platforms.

•The partner’s Klout scores.

. Determine the measurements of success. Determine the measurements of success.

Segmented Email

Segmented emails get 50% more clicks.MarketingSherpa

A 28% lower unsubscribe Rate.

A 24% increase in sales leads and revenue.Lyris Inc.

 

Email keeps the conversation going. Email keeps the conversation going.

Behavior Triggered Email

Triggered behavioral emails instantly increase revenues.

A triggered email is one that is generated based on a change or event in customer behavior or profile thus enabling messages that are relevant, timely and personalized.

They are a way to have a more meaningful personal engagement. 

Email keeps the conversation going. Email keeps the conversation going.

Behavior Triggered Email

 

Email keeps the conversation going. Email keeps the conversation going.

Email Lead Nurturing

Behavioral triggers include free consultations, event sign ups, video viewing and email sign up.

More personal triggers include birthdays, holidays and interests.

Lead Nurturing emails get 4-10 times the results.Silver Pop – DemandGen Report

 

Lead nurturing increases revenue and optimizes resources. Lead nurturing increases revenue and optimizes resources.

Lead Nurturing

Only 25% of leads are legitimate and should go to sales.Source: Gleanster Research

Nurtured leads have 9% higher average deal size and 23% shorter sales cycle.Market2Lead 

Lead nurturing increases revenue and optimizes resources. Lead nurturing increases revenue and optimizes resources.

Video Marketing

News Style Video Production

Video promotion is over 6 times more effective than print and online - b2bmarketing Video promotion is over 6 times more effective than print and online - b2bmarketing

Video Marketing

• Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday,

• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)

• Video search results have a 41% better click through rate than its text counterpart

• 90% of online shoppers found video helpful in making purchase decisions (Video Brewery)

Video STATS for 2013. Video STATS for 2013.

Video Marketing

• Forbes indicates,  65% of senior executives have visited a company’s website after watching a video

• A study by Comscore found that professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.

• 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video ReelSEO

• Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks Bytemobile Mobile Analytics Reports

Search-Optimization.com – Twenty years of online video. Search-Optimization.com – Twenty years of online video.

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Marketing

ContactGerry Grant (760) 893-6422

gerryh2h@gmail.com

Call us. We are ready when you are. Call us. We are ready when you are.