crm customer relationship management 1 yapar & vatandost - dr. deniz aksen mgis. 301 _spring...

CRMCustomer Relationship Management

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Yapar & Vatandost - Dr. Deniz Aksen Mgis. 301 _Spring 2010 04/18/23

Outline Definition

Variations

Features

Top CRM Software

SugarCRM

Demonstration

Yapar & Vatandost - Dr. Deniz Aksen Mgis. 301 _Spring 2010

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CRM Customer Relationship Management (CRM) is the method that companies

use to interact with customers in order to better understand the customer needs.

CRM is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.

CRM software collects information which might be used for promotion, and surveys.

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Different Variations of CRM Simple CRM Analytical CRM Operational CRM Collaborate CRM Sales Intelligence CRM Campaign Management Consumer Relationship CRM Social CRM

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Features of CRM Marketing

Customer Data and Segmentation

Marketing Campaign Organization

Reporting

Marketing Tools

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Features of CRM Sales

Increase Sales

Organize Sales Works

Understand Customer Needs

Better Relations With Customers


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Features of CRM Service for Customers

Contact and Contract Management

Schedule for Customer Service

Service Organization Between Departments


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Top CRM Software On-Demand CRM

Rather than installing CRM software at your place of business, CRM on demand software is a Software as a Service (SaaS) product. This means that another party, who manages and maintains the software for you, hosts the CRM software. Aplicor Entellium Microsoft Live CRM RightNow Salesforce.com


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Top CRM Software On Premise CRM

On-premise CRM, also known as licensed, on-site, or in-house CRM, is a customer relationship management application that is housed at a client’s location, and managed by its own employees. It gives you complete control over your entire customer relationship management environment. Microsoft CRM Consona Onyx CDC Pivotal SAP Oracle's Siebel


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Top CRM Software Open Source CRM

Open source CRM is any type of program that deals with Customer Relationship Management and is able to be changed by any user or software developer because the source code is made public. Anteil Compiere Daffodil Vtiger SugarCRM


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SugarCRM Founded in April 2004

4,500 Customers in 30 countries

Over 500,000 users in 75 languages on 60,000 systems

115,000 Community members

150 Partners on five continents


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SugarCRM Editions

Sugar Professional - Advanced CRM for small and medium-sized businesses Sugar Enterprise - CRM for the most demanding business

Pricing Sugar Professional - $360/user/year Sugar Enterprise - $600/user/year


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SugarCRM - Editions

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SugarCRM


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SugarCRM - Features Reports

Sales Trends Marketing Analytics Case Reports Dashboards Customer Profiles


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SugarCRM - Features Marketing Automation

Multi-Channel Campaigns Campaign Wizard E-Mail Marketing Web-to-Lead Forms Lead Management Marketing Analytics


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SugarCRM - Features Sales Force Automation

Opportunity Management Contact Management Account Management Forecasting Quotes & Contracts Mobile Solutions Dashboards


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SugarCRM – Features

Customer Support Case Management Inbound E-Mail Knowledgebase Buy Tracking Self – Service Portal


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References


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crm customer relationship management 1 yapar & vatandost - dr. deniz aksen mgis. 301 _spring...

Documents

demand crm

premise crm

features of crm service

deniz aksen mgis

customers yapar vatandost

departments yapar vatandost

continents yapar vatandost

useryear yapar