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How to measure CRM successMcKim, Bob;Hughes, Arthur

Target Marketing; Oct 2000; 23, 10; ABI/INFORM Globalpg. 138

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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