CUSTOMER RELATIOSHIP MAMNAGEMENT (CRM) OVER MOBILES

E.P. JOHN11397044

I MBA B SEC

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)Widely implemented strategy for

managing a company’s interactions with customers, clients and sales prospects.

It involves using technology to organise, automate and synchronise business processes – principally sales activities, but also those for marketing, customer service and technical support.

The overall goals are to find, attract and win new clients, nurture and retain those the company already has; entire former clients back into the fold and reduce the cost of marketing and client service.

BENEFITS OF CRM

The following are the benefits of CRM,

Provide better customer service.Make call centres more efficient.Cross sell products more effectively.Helps sales staff, close deals faster.Simplify marketing and sales

processes.Discover new customers.Increase customer avenues.

ADVANTAGES OF CRM

Get the edgeReduce staff down time Increase field productivityIncrease customer face

timeBuild customer intimacyImprove sales forecast

accuracyIncrease data accuracy

CRM OVER MOBILES

Provides more than just an email and scheduling capabilities: access and update sales opportunities, forecasts, customer service cases, notes and documents.

In the area of small or medium business that attracts more prospects, with new customers and increase repeat business.

CRM OVER MOBILESThe software used are many, with many features, robust platform, easy deployment and provides productivity in the cloud

computing. Because it is a cloud; based solution

there is little technical expertise required and no need to manage and manage complex hardware infrastructure.

It gives a cost effective solution that promises

to deliver a quick ROI (Return on Investment),

while focussing on core competencies.

DEVELOPMENT OF CRMBusiness ProductivitySales force automationMarketing automationCustomer service and supportBusiness IntelligenceWork flow automationPartner Relationship Management

Business Productivity; is easy for a large or small business teams to collaborate and work with the customers more effectively through proper time and task management, communications, Microsoft outlook and office integration, document management and accounting integration.

Sales force automation; This helps sales managers and executives and their teams exceed revenue targets with sales opportunity management, monitoring and forecasting.

Marketing automation; With the built-in email campaign engine, integrated with sales and service management generate more targeted leads and close the loop with sales.

Customer service and support; Track, escalate and resolve customer service incidence. Effectively optimise service resources and frontline service representatives to dramatically increase productivity and improve customer satisfaction. 

Business Intelligence; put actionable insights into the hands of sales, marketing and service managers and executives. Key performance metrics and status reports enables to solve problems, seize opportunity and refine every day processes.

Work flow automation; Gains are competitive advantage by automating and monitoring the critical business process. Notices of critical incidents and reduces manual work.

Partner Relationship Management; Help employees and partners handle leads faster, collaborate more effectively on deals and improves sales forecasting with web access.

THANK YOU