crm & turning community into customers

18
CRM & TURNING COMMUNITY INTO CUSTOMERS #BizHeroes chat with CEO and Nimble founder @Jon_Ferrara

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Tweets from our chat with John Ferrara and the #BizHeroes community about Customer Relationship Management and Turning Community into Customers. Behind every great business stands an even greater community. Join us Tuesdays at 2pm EST, 20h CET and meet ours. #BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

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Page 1: CRM & Turning Community into Customers

CRM & TURNINGCOMMUNITY INTO

CUSTOMERS

#BizHeroes chat withCEO and Nimble founder @Jon_Ferrara

Page 2: CRM & Turning Community into Customers

"A SOCIAL #CRM CAN HELP IDENTIFYPEOPLE WHO MATTER & ENABLE

HUMAN TO HUMAN CONNECTIONS."

@JON_FERRARA

Page 3: CRM & Turning Community into Customers

What is social CRM? Isn’t it thesame CRM just in a “social” world?

Page 4: CRM & Turning Community into Customers

My idea of a social #CRM is that it should do more relationshipwork for you. Build & manage contacts & social signals

Jon Ferrara @jon_ferrara

CRM is the process that allows companies to establish & managea relationship/journey with their prospects & loyal customers

Liliana Holloway @liliholl

I find all CRM social, but having social media as part of theequation is giving more personalized & close up customerexperience

Iva Ignjatovic @ivaignjatovic

CRM is more fast-paced & transparent in the social world.Engagement is expected fast, friendly, and fun!

Madison Jones @madisonjoneshr

Page 5: CRM & Turning Community into Customers

How can a social CRM solution helpsupport my business goals?

Page 6: CRM & Turning Community into Customers

A Social #CRM can help identify people who matters & enablehuman to human connections.

Jon Ferrara @jon_ferrara

By identifying and monitoring the progress of prospects along theknown purchase cycle to make contacts + conducive to a sale.

Peter Woolvett @custumerspecs

Active, positive social engagement will make your consumers feelgood & empowered to buy from you. It helps polish your image.

Madison Jones @madisonjoneshr

CRM solutions help us:Recording any actions taken when liaising w/ customersGathering data about customer preferences.

Liliana Holloway @liliholl

Page 7: CRM & Turning Community into Customers

The more Digital we get the more human we need to be. It's notB2B or B2C its P2P People to people

Jon Ferrara @jon_ferrara

Must move to getting to know and engage with the variousvoices in your audience. Jessica Robers @connect2life

CRM solutions provide insight of what people need & want. Adirect possibility to create quality instead of needless quantity.

Iva Ignjatovic @ivaignjatovic

Any platform (truly) social in nature is going to help your businessgoals, if at the core is relationship building....

Judy Gombita @jgombita

Page 8: CRM & Turning Community into Customers

Tell us a little about Nimbleand

how is it different fromother solutions?

Page 9: CRM & Turning Community into Customers

Modern Businesses are listening & engaging w the new socialcustomer w 5 E's of #SocBiz Educate, Enchate, Engage, Embrace,Empower

Jon Ferrara @jon_ferrara

Love Nimble's "hover to discover" attribute: discover a digitalprofile/footprint by hovering over a name anywhere on the web Fred Aubin @fm_aubin

Cardinal rule of business is the basic. Follow-up & follow through.Do what you say. Say what you mean.

Jon Ferrara @jon_ferrara

Page 10: CRM & Turning Community into Customers

@Nimble is different from other #CRM solutions because it does allthe work for you & helps you #Engage Intellegently.

Jon Ferrara @jon_ferrara

Nimble? Don't know it - never used it ....but I'll be giving it thediscerning eyeball soon after this little tête-à-tête Fred Aubin @fm_aubin

We are like Salesforce mixed Email, Calendar & Social =Rapportive, RelateIQ & HootSuite

Jon Ferrara @jon_ferrara

I like the ability to get integrated insights without additional dataentry. It's efficient

Peter Woolvett @customerspecs

Page 11: CRM & Turning Community into Customers

What's the secret to turningcommunity into customers?

Page 12: CRM & Turning Community into Customers

Don't try to Sell. Serve Your Customers By Helping them Grow.

Jon Ferrara @jon_ferrara

Make the pitch and the product relevant to their BURNING PAIN.Throw some water on it!

Beth Daniell @bdaniell628

Turn community into customers by listening to them and helpingthem.

Josh McCormack @joshmccormack

To turn community into customers yo need to:Provide attractive & useful solutions to customers' needs.

Liliana Holloway @liliholl

Page 13: CRM & Turning Community into Customers

The more Digital we get the more human we need to be. It's notB2B or B2C its P2P People to people.

Jon Ferrara @jon_ferrara

Anything you sell should be a natural extension of what drewyour community to you. Respect their trust. Offer relevant services. Kerry O'Shea Gorgone @kerrygorgone

The secret is #sociallistening and providing value!

Martha Neumeister @mne90

Use social context to deliver on their individual needs. Don't seekto be an influencer...seek to be influential.

Jessica Roberts @connect2life

Page 14: CRM & Turning Community into Customers

What are some of your favorite triedand true tips for building lasting

relationships?

Page 15: CRM & Turning Community into Customers

Build lasting relationships by paying them forward. Be present.Listen to people. Be there for them. Be Real.

Jon Ferrara @jon_ferrara

I send odd and unusual presents to people I meet online, liketea bags. Peter Woolvett @customerspecs

Stay for what you are saying and offering!

Martha Neumeister @mne90

Don't confuse a client based community with a social basedcommunity - the former requires considerably more effort tomaintain.

Fred Aubin @fm_aubin

Page 16: CRM & Turning Community into Customers

We are on this planet to grow our souls & help others grow their's.We only leave w the vibrations we have created.

Jon Ferrara @jon_ferrara

Give without expectations or attachments.

Jessica Roberts @connect2life

Help people out and don't take advantage of them to build lastingrelationships

Josh McCormack @joshmccormack

Find a shared experience and share it. Create one if need be.

Beth Daniell @bdaniell628

Page 17: CRM & Turning Community into Customers

LEARN MORE ABOUT

Page 18: CRM & Turning Community into Customers

Join us for our Paper.li's

#BizHeroes chat Tuesdays 2pm ET

Your moderators:

@KDHungerford @Paper_li