crm & turning community into customers
DESCRIPTION
Tweets from our chat with John Ferrara and the #BizHeroes community about Customer Relationship Management and Turning Community into Customers. Behind every great business stands an even greater community. Join us Tuesdays at 2pm EST, 20h CET and meet ours. #BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!TRANSCRIPT
CRM & TURNINGCOMMUNITY INTO
CUSTOMERS
#BizHeroes chat withCEO and Nimble founder @Jon_Ferrara
"A SOCIAL #CRM CAN HELP IDENTIFYPEOPLE WHO MATTER & ENABLE
HUMAN TO HUMAN CONNECTIONS."
@JON_FERRARA
What is social CRM? Isn’t it thesame CRM just in a “social” world?
My idea of a social #CRM is that it should do more relationshipwork for you. Build & manage contacts & social signals
Jon Ferrara @jon_ferrara
CRM is the process that allows companies to establish & managea relationship/journey with their prospects & loyal customers
Liliana Holloway @liliholl
I find all CRM social, but having social media as part of theequation is giving more personalized & close up customerexperience
Iva Ignjatovic @ivaignjatovic
CRM is more fast-paced & transparent in the social world.Engagement is expected fast, friendly, and fun!
Madison Jones @madisonjoneshr
How can a social CRM solution helpsupport my business goals?
A Social #CRM can help identify people who matters & enablehuman to human connections.
Jon Ferrara @jon_ferrara
By identifying and monitoring the progress of prospects along theknown purchase cycle to make contacts + conducive to a sale.
Peter Woolvett @custumerspecs
Active, positive social engagement will make your consumers feelgood & empowered to buy from you. It helps polish your image.
Madison Jones @madisonjoneshr
CRM solutions help us:Recording any actions taken when liaising w/ customersGathering data about customer preferences.
Liliana Holloway @liliholl
The more Digital we get the more human we need to be. It's notB2B or B2C its P2P People to people
Jon Ferrara @jon_ferrara
Must move to getting to know and engage with the variousvoices in your audience. Jessica Robers @connect2life
CRM solutions provide insight of what people need & want. Adirect possibility to create quality instead of needless quantity.
Iva Ignjatovic @ivaignjatovic
Any platform (truly) social in nature is going to help your businessgoals, if at the core is relationship building....
Judy Gombita @jgombita
Tell us a little about Nimbleand
how is it different fromother solutions?
Modern Businesses are listening & engaging w the new socialcustomer w 5 E's of #SocBiz Educate, Enchate, Engage, Embrace,Empower
Jon Ferrara @jon_ferrara
Love Nimble's "hover to discover" attribute: discover a digitalprofile/footprint by hovering over a name anywhere on the web Fred Aubin @fm_aubin
Cardinal rule of business is the basic. Follow-up & follow through.Do what you say. Say what you mean.
Jon Ferrara @jon_ferrara
@Nimble is different from other #CRM solutions because it does allthe work for you & helps you #Engage Intellegently.
Jon Ferrara @jon_ferrara
Nimble? Don't know it - never used it ....but I'll be giving it thediscerning eyeball soon after this little tête-à-tête Fred Aubin @fm_aubin
We are like Salesforce mixed Email, Calendar & Social =Rapportive, RelateIQ & HootSuite
Jon Ferrara @jon_ferrara
I like the ability to get integrated insights without additional dataentry. It's efficient
Peter Woolvett @customerspecs
What's the secret to turningcommunity into customers?
Don't try to Sell. Serve Your Customers By Helping them Grow.
Jon Ferrara @jon_ferrara
Make the pitch and the product relevant to their BURNING PAIN.Throw some water on it!
Beth Daniell @bdaniell628
Turn community into customers by listening to them and helpingthem.
Josh McCormack @joshmccormack
To turn community into customers yo need to:Provide attractive & useful solutions to customers' needs.
Liliana Holloway @liliholl
The more Digital we get the more human we need to be. It's notB2B or B2C its P2P People to people.
Jon Ferrara @jon_ferrara
Anything you sell should be a natural extension of what drewyour community to you. Respect their trust. Offer relevant services. Kerry O'Shea Gorgone @kerrygorgone
The secret is #sociallistening and providing value!
Martha Neumeister @mne90
Use social context to deliver on their individual needs. Don't seekto be an influencer...seek to be influential.
Jessica Roberts @connect2life
What are some of your favorite triedand true tips for building lasting
relationships?
Build lasting relationships by paying them forward. Be present.Listen to people. Be there for them. Be Real.
Jon Ferrara @jon_ferrara
I send odd and unusual presents to people I meet online, liketea bags. Peter Woolvett @customerspecs
Stay for what you are saying and offering!
Martha Neumeister @mne90
Don't confuse a client based community with a social basedcommunity - the former requires considerably more effort tomaintain.
Fred Aubin @fm_aubin
We are on this planet to grow our souls & help others grow their's.We only leave w the vibrations we have created.
Jon Ferrara @jon_ferrara
Give without expectations or attachments.
Jessica Roberts @connect2life
Help people out and don't take advantage of them to build lastingrelationships
Josh McCormack @joshmccormack
Find a shared experience and share it. Create one if need be.
Beth Daniell @bdaniell628
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