croma, the creative organisation matrix
TRANSCRIPT
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The creative organisation
matrix
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Pieter Daelman Business Creativity Expert
#BEDENKbe
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Some of our customers are:
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Who are you?
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Creativity is…
The ability to come up with new solutions
that are useful
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8
THE INNOVATION
EXPLOSION
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“successfully navigating an increasing complex world
will require creativity”
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Top 10 skills
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Innova(on/ Change funnel
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The fuzzy front end?
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The black box?
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Sofie Lindblom
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The CReative Organisation MAtrix
In collaboration with
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Simplexity
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“To complex”
“The proces won’t work”
“Doesn’t solve our problem”
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3 levels
Organization
Team
Individual
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3 phases
Orientation Idea creation Promotion
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
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Individual CREATIVITY (T. Amabile)
Expertise Motivation
Creative skills
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Luc Bellings
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 26: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/26.jpg)
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 28: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/28.jpg)
![Page 29: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/29.jpg)
Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 30: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/30.jpg)
Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 31: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/31.jpg)
![Page 32: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/32.jpg)
Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 33: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/33.jpg)
Frank Van Massenhove
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 35: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/35.jpg)
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 37: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/37.jpg)
PROJECTCANVAS Title: Project target:
4. STAKEHOLDERS
must have nice to have if possible out of scope What are the main user groups?For whom do we do it?
Expenditure What must we do to develop and launch the project?
First, determine the milestones and then the actions needed to get to that milestone. Then determine the dates for completion.
SPONSOR
STEARING GROUP(only decision makers)
PROJECTLEADER
PROJECTTEAM
SOUNDING BOARD
Who and/or what DO we need to make our project succeed?
Revenue
What events could have a negative impact on the project in the (near) future? Identify the impact. How can you avoid / reduce / redirect the major risks?
Who are the stakeholders?What is their position on the project?
HIG
HEN
GAG
EMEN
T
OPPONENT
LOW
ENGAG
EMENT
PROPONENT
What problem do we solve for the user?
1. SCOPE 2. USERS
7. RESOURCES
8. BUDGET
10. PLANNING
9. ACTIONS
6. TEAM5. RISKS
3. BENEFITS
RISK
LEV
ELLO
W
LOW
NOW
MED
IUM
MEDIUM
HIG
H
HIGHRISK IMPACT
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© Developed and designed by BEDENK
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Develop vision Stimulate creativity
Decision making & constructive
feedback
Create mature teams
Find creative solutions
Build expertise Develop
creative skills Present
persuasively
Create support
![Page 39: Croma, the creative organisation matrix](https://reader033.vdocument.in/reader033/viewer/2022052211/587011c91a28ab7f428b45cd/html5/thumbnails/39.jpg)
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