HOW CRONULLA SHARKS GENERATED 30’000 UNIQUES WITH UGC

USER GENERATED CONTENT CASE STUDIES

CRONULLA SHARKS:

CRONULLA SHARKS RUGBY LEAGUE FOOTBALL CLUB LAUNCHED A CAMPAIGN CALLED ‘WHERE THE SHARK ARE YOU’ TO BOOST FAN ENGAGEMENT AND TO FIND THEIR SUPPORTERS ACROSS THE GLOBE.

IT’S NOT THE FIRST TIME THAT THE CLUB HAS EXPLORED NEW WAYS TO COLLABORATE WITH FANS: SHARKS ALSO LEVERAGED THE RELATIVELY NEW FACEBOOK LIVE PLATFORM TO CREATE A LIVE VIDEO SHOW WITH A LARGE AMOUNT OF FAN-GENERATED CONTENT WITHIN IT.

DETAILS OF THE CAMPAIGN - 2016

WHAT THEY’VE ACHIEVED WITH UGC:

SOURCING PHOTOS ON SOCIAL MEDIA WITH #WHERETHESHARKAREYOU HASHTAG

1. THE LIVE STREAM ATTRACTED 54,000 PAGE IMPRESSIONS ON CRONULLA’S WEBSITE AND HAD MORE THAN 30,000 UNIQUE VISITS.

2. THE VARIETY OF COUNTRIES WAS UNEXPECTED: FANS WATCHED THE SHARKS’ LIVE-STREAM FROM NEW ZEALAND, UNITED STATES, CANADA, BRITAIN, THAILAND, JAPAN, VIETNAM, INDONESIA, CHINA, GERMANY, KOREA, PNG, ISRAEL, LEBANON, SWEDEN, FRANCE, KENYA, FIJI, THE UNITED ARAB REPUBLIC AND ROMANIA.

MADE BY HUMANS. CURATED BY TECHNOLOGY.

WE ENCOURAGE FANS TO SEND US A SELFIE OF WHERE

THEY ARE WATCHING THE SHOW OR GAME ANYWHERE IN

THE WORLD. WE’LL THEN HIGHLIGHT THOSE PEOPLE ON

OUR SOCIAL MEDIA. IT’S A VERY INTERACTIVE FORM OF

FAN ENGAGEMENT

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