cross-cultural comm ppt

8/6/2019 Cross-Cultural Comm PPT

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Cross-CulturalCommunications

in Business


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Were Going To Talk

About.A CommunicationsA Communications

ModelModelWhat is Culture?What is Culture?

Good CrossGood Cross--CulturalCultural

CommunicatorsCommunicatorsHighHigh--Context CulturesContext Cultures

LowLow--Context CulturesContext Cultures


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A Communications Model

Channel

Sender Message Audience

Feedback


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A Better Communications

ModelContext

Channel

Sender Message Audience

Feedback


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What is Culture???

Provides patterns ofProvides patterns of

acceptable behavior &acceptable behavior &

beliefs.beliefs.May be based on.May be based on.

NationalityNationality

Race and ReligionRace and Religion

Historical RootsHistorical Roots

All of th

e AboveAll of th

e Above


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Good Intercultural

Communicators Are.

Aware values &Aware values &

behaviors notbehaviors not

always right.always right.

Flexible & open toFlexible & open to

change.change.


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And..

Sensitive to verbalSensitive to verbal& nonverbal& nonverbalbehavior.behavior.

Aware of values,Aware of values,beliefs, practices ofbeliefs, practices ofother cultures.other cultures.

Sensitive toSensitive todifferencesdifferences withinwithincultures.cultures.


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High-Context Cultures Infer information fromInfer information from

messagemessage contextcontext, rather than, rather than

fromfromcontentcontent

.. Prefer indirectness,Prefer indirectness,

politeness & ambiguity.politeness & ambiguity.

Convey little informationConvey little informationexplicitly.explicitly.

Rely heavily on nonverbalRely heavily on nonverbalsigns.signs.

AsianAsian

Latin AmericanLatin American

Middle EasternMiddle Eastern


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Low-Context Cultures

Rely more onRely more on contentcontent

rather than onrather than on contextcontext..

Explicitly spell outExplicitly spell outinformation.information.

Value directness.Value directness.

See indirectness asSee indirectness asmanipulative.manipulative.

Value written word moreValue written word more

th

an oral statements.th

an oral statements.

EuropeanEuropean ScandinavianScandinavian

North AmericanNorth American


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Some Cultural Scenarios

Japan China

India Mexico


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JAPANTo help her American Company establish a

presence in Japan, Mrs. Torres wants to hire a

local interpreter who can advise her on business

customs. Ms. Tomari has superb qualifications

on paper, but when Mrs. Torres tries to probe

about her experience, Ms. Tomari just says, I

will do my best. I will try very hard. She

never gives details about any of the previous

positions she has held. Mrs. Torres begins to

wonder if Ms. Tomari's rsum is inflated.


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CHINAStan Williams wants to negotiate a joint venture

between his American firm and a Beijing-based

company. He asks Tung-Sen Lee if the Chinese

people have enough discretionary income to afford

his product. Mr. Lee is silent for a time, and thensays, Your product is good. People in the West

must like it. Stan smiles, pleased that Mr. Lee

recognizes the quality of his product, and he leaves

a contract for Mr. Lee to sign. Weeks later, Stan

still hasnt heard anything. If China is going to be

so inefficient, he wonders if his company should try

to do business there.


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INDIAGloria Johnson is proud of her participatory

management style. Assigned in Bombay on

behalf of her U.S.-based company, she is careful

not to give orders but to ask for suggestions.

But the employees rarely suggest anything.

Even a formal suggestion system she established

does not work. Worse still, she doesnt sense the

respect and camaraderie that she felt at the plantshe managed in Texas. Perhaps the people in

India just are not ready for a woman boss.


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MEXICO

Alan Caldwell is a U.S. sales representative inMexico City. He makes appointments with Senr

Lopez and is careful to be on time, but his host is

frequently late. To save time, Alan tries to get right

to business, his host wants to talk about sightseeingand about Alans family. Even worse, the meetings

are interrupted constantly with phone calls, long

conversations with other people, and even customerschildren who come into the office. Alans first report

to his home office is very negative. He hasnt yet

made a sale. Perhaps Mexico just isnt the right

place to do business.


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Cross-Cultural

Communications

in Business

cross-cultural comm ppt

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