cross culture
TRANSCRIPT
Cross culture
Culture and Advertising
• Advertisement at daily newspaper inserts called chirashi
• Printed advertisement of lowest price product.
• Presentation and Display of low cost product.
• Renovation of stores for making it more attractive.
Degree of fit
Three Ps Specific Elements
Localization
Place • Economy• Partners• Competition
• Struggling• Plentiful• Intense
People • Tastes•Sophistication• Classification
• High Preference• Low• Consumer Nondurables
Product • Technology• Cultural Bound• Product Perception
• Low/ high• High• Low
Issue on Cross cultural consumer analysis
• Difference among people.
• Time Effect.• Adoption of Behavior pattern of
surrounding culture.