cross-disciplinary methods for understanding experience clare hooper, eindhoven university of...

7
Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Upload: bethany-kelly

Post on 18-Dec-2015

213 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Cross-disciplinary methods for understanding experience

Clare Hooper, Eindhoven University of Technology

Page 2: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Teasing Apart,Piecing Together

(TAPT)

Page 3: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Teasing Apart,Piecing Together

(TAPT)

Page 4: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Context Mapping1. Preparation

2. Sensitization: participants are sent packages to trigger, encourage, and motivate them to think about the area in question

3. Meetings in which participants do generative exercises

4. Analysis

5. Communicate results

Image: http://www.rebuildlakeshore.com/2007/06/16/the-07-summer-team/

Page 5: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Comparison Ease of use

No big issues (but TAPT is quicker!)

Email: [email protected] Twitter: @clarejhooper

Page 6: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Comparison Ease of use

No big issues (but TAPT is quicker!)

Type of insight Both yield tacit knowledge TAPT strong at emotional/social aspects CM strong for group generation of ideas

Email: [email protected] Twitter: @clarejhooper

Page 7: Cross-disciplinary methods for understanding experience Clare Hooper, Eindhoven University of Technology

Comparison Ease of use

No big issues (but TAPT is quicker!)

Type of insight Both yield tacit knowledge TAPT strong at emotional/social aspects CM strong for group generation of ideas

How to choose? TAPT for: understanding diverse individual

experiences; compare and contrast; redesign CM to ask “How do we improve this thing?”

Email: [email protected] Twitter: @clarejhooper