Cross Innovation:

Short Study

Jesse Belgrave & Joana Seguro

Rome

5 July 2012

What is Cross Innovation?

‘Co-operation between different sectors that would not normally work

together to address key challenges’

1.

‘I’m interested in how to connect the bohemian and entrepreneurial

parts of the city’

2.

3.

‘It’s about culture-led innovation leading to social outcomes with a strong

community focus’5.

4.

‘A system of knowledge exchange to get information across about

innovation and creativity in a city’

‘It’s about new products, services and systems… the added-value the

creative industries can bring to other sectors’

Sector Definitions

Growth &

Traditional Sectors

Digital

marketing

Media

Entertainment

Social Media

Software

Tourism

Cooking

?

Cultural & Creative

Industries

Performing Arts

Visual Arts

Heritage

Film & Video

Music

Computer Games

Publishing

Books

TV & Radio

Architecture

Design

Advertising

Crafts

Fashion

High-Value Services

Creative industries

Science

Technology

Energy

Medical

Public Sector

Logistics

Food/Flowers

Manufacturing

Construction

Heavy industry

Trade

Public Admin

Technology ConsumersGlobalisation

Challenges for Traditional Sectors

New Growth Sectors

A case for the Creative Economy

Places Growth Innovation

Different manifestations of Cross Innovation

Individuals/entrepreneurs via enterprise activities

Universities & Research Councils via multi-disciplinary teaching and

research

1.

2.

Direct collaborations between creative and non-creative businesses3.

4.

Multi-nationals via internal R&D and Open Innovation activities 6.

5.

Government and third sector development interventions

Community-based initiatives with focus on participation

Global Case Studies

Brokerage

Spaces

Culture-led

Finance

TED

What

ResultHow

Who

Sharing ideas globally

Initiating conversations

Connecting across disciplines

TED Charity

TED Community

Sponsors and Donors

Global audience

A global network

Knowledge exchange

Nurturing global ideas on a local level

Change agents

Finance

Innovative Ideas

Global conferences

Digital platform

TED Prize

TED Fellows

TEDx Local events

TED Salons

FabLabs

What

ResultHow

Who

Global Networks

Community access

State of the Art labs

MIT & local Consortia

Schools, Universities,

Communities,

entrepreneurs

Spaces

Networks

Cross pollination

Workshops

Charter

FabAcademy

Empowerment

Inclusive

Entrepreneurial culture

Work skills

Community cohesion

IP/Businesses

Spacemakers

What

ResultHow

Who

Regeneration of Spaces

Artists Working with Communities

Brokering between worlds

Councils

Private Landlords

Artists

Community

Opening Closed Shops

Brainstorming

Co-creation

Gatherings

PR/Promotion

Active and engaged communities

Regeneration of urban areas

Bounding of Communities

Legacy

Kickstarter

What

ResultHow

Who

Crowd-funding for creatives

Remove barriers/risks

Finance

Audiences

Creators (all disciplines)

Backers

Fans

VCs

Internet

Social media

Intermediary role

Rules of engagement

Direct to fans

Video pitches

New economic model for arts

Sustainable

Commercial/non-commercial

270m pledged

62,000 projects

10k average project

Summary

Brave new world

Everywhere, varied & scattered, not branded Cross Innovation

Defining and mapping growth sectors & creative industries

Pioneers of this space

Be innovative, creative and set local priorities within a European context