cross media convergence in frozen and the inbetweeners movie

Cross-media convergence in Frozen and The Inbetweeners Movie Chloe Jenkins

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Cross-media convergence in Frozen and The Inbetweeners

Movie

Chloe Jenkins

What is cross media- media convergence?

o Describes the way in which industries produce and distribute texts across several media.

What is above the line? (ATL)

o Above the line is communication to appeal to mass audiences

What is below the line? (BTL)

o Below the line is communication to appeal to niche audiences

Page 3: Cross media convergence in frozen and the inbetweeners movie

Disney’s Frozen Interactive Website

http://frozen.disney.com/

Includes videos, games, gallery, sing-a-long and store/products – exclusive trailers

http://frozen.disney.com/

The Inbetweeners

Golden Wonder: The Nations Noodles

Page 7: Cross media convergence in frozen and the inbetweeners movie

• The cast spoke to a presenter on Absolute Radio. So absolute radio listeners would go and see the film. Also the podcast is available to download on iTunes.

Podcast

Page 8: Cross media convergence in frozen and the inbetweeners movie

Official Merchandise from the movie

• http://www.themerchandisingshop.co.uk/shop/shop/product_list.php?shopid=466

http://www.themerchandisingshop.co.uk/shop/shop/product_list.php?shopid=466

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