cross-retailer promotion platform the first performance ... · of promotions do not break even 4...
TRANSCRIPT
Segment of One
The first performance-based and cross-retailer promotion platform
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So1 is the first promotion platform which enables
retailers and brands to target individual consumers
cross-retailer in real-time and with a performance
based monetization model.
Think Google Adwords for retail.
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$500Billion $170
Billion
Price promotion spending in FMCG
Largely technology free and paper based. Compare to:
Digital ad spending
Highly crowded market with state-of-the-art solutions
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The FMCG price promotion market is huge and growing significantly at CAGR 10%
✘ targets mostly wrong consumers✘ highly inefficient✘ uncontrollable results
One of the largest markets worldwide is broken by design
Profitable BudgetsConsumer buys because of promotion
Wasted BudgetsConsumer would have bought anyway2/3
59%of promotions do
not break even
4Source: NIelsen Corp., 2015
1/3
So1 builds its superior performance on top of its unique artificial intelligence solution for promotions
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Realtime line-item data and loyalty card integration
So1 Engineartificial intelligence creating
optimal individual promotions
KIOSKMOBILE
Channel agnostic targeting - mobile, kiosk, checkout, email
DATA Promotions
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We use newly introduced or existing loyalty cards to collect finest granularity data in real-time
ExtraKarte BUDNI Karte MehrSparKarte Penny Sparkarte EDEKA Minden DeutschlandCard
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...and reaches consumers via different channels
So1 promotion with 3fold higher revenue leverage vs. couponing
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Revenue leverage per 1€ investment
1.06
1.72
2.28
-0.50
3.04
1.04
2,43
-0.07
2.58
2.95
0.64
3.34
1.08
0.67
1.39
0.53
0.95 1.01
0.39
Leaflet Promotion So1 PromotionCouponing
1.28
4.12
ColaLiqueur Energy Drink Frozen DessertFrozen Pizza Biscuit Ice Cream
Real-time results and success metrics for the campaign.
Modify and optimize a live campaign on the go.
BRAND DASHBOARD
First time in the FMCG industry:Real-time start and tracking of campaigns
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Never-seen-before analytics and tracking for brand campaigns.
