crossmedia event

23
hello, @nielsdortland

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Post on 21-Jan-2015

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Technology


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quick concept for a crossmedia. introduce freerunning in the city.

TRANSCRIPT

Page 1: crossmedia event

hello,@nielsdortland

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crossmediaadd engagement and introduce a ‘new’ kind of sport

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brandadidas

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sportfreerunning

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it’s all about the experience

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an experience worth sharing...

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ingredients

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some old skool ads youtube banners app

schets

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some old skool ads youtube bumpers banners app

- online platform -

schets

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almost forgotyoungster’s favorite....

schets

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more importantlythe story

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The Hague

Rotterdam

Amsterdam

Groningen

Utrecht

Eindhoven

Maastricht

offline

schets

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schets

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the gamethe city with the most miles wins

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online

schets

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schets

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the platformthe story, maps, forum ...

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1. 2. 3.

schets

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4. 5.schets

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in the end*one city wins*the participants get a free pass (iphone, blog etc.) *in the other cities ...

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... the story continues*print the qr code paste it wherever you wantand run, alone or in a group*spot freerunning spots and share

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share the spirit run without limits

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thanks,for more @nielsdortland