crossmedia event
DESCRIPTION
quick concept for a crossmedia. introduce freerunning in the city.TRANSCRIPT
hello,@nielsdortland
crossmediaadd engagement and introduce a ‘new’ kind of sport
brandadidas
sportfreerunning
it’s all about the experience
an experience worth sharing...
ingredients
some old skool ads youtube banners app
schets
some old skool ads youtube bumpers banners app
- online platform -
schets
almost forgotyoungster’s favorite....
schets
more importantlythe story
The Hague
Rotterdam
Amsterdam
Groningen
Utrecht
Eindhoven
Maastricht
offline
schets
schets
the gamethe city with the most miles wins
online
schets
schets
the platformthe story, maps, forum ...
1. 2. 3.
schets
4. 5.schets
in the end*one city wins*the participants get a free pass (iphone, blog etc.) *in the other cities ...
... the story continues*print the qr code paste it wherever you wantand run, alone or in a group*spot freerunning spots and share
share the spirit run without limits
thanks,for more @nielsdortland