crossmedia-planer mediapack 2011

Crossmedia-Planer

ONLINEPRINT

www.it-business.de

Mediapack

2011Price list no. 13

Publisher‘s imprint

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de, SearchSoftware.de.

W Publishing House

Vogel IT-Medien GmbHAugust-Wessels-Str. 27D-86156 Augsburgwww.vogel-it.de

W General Manager

Werner Nieberle

W Bank Details

Dresdner Bank WürzburgSorting code 790 800 52Account number 309 771 700S.W.I.F.T- Code DRES DE FF 790IBAN: DE37 7908 0052 0309 7717 00

W IT-BUSINESS

Publishing schedule every two weeksDay of publication MondayPrinted circulation 26.682 Ex. (IVW QIII/2010)Distributed circulation 26.273 Ex. (IVW QIII/2010)Area of circulation GermanyInternet www.it-business.deISSN 1864-0907

W Phone numbers & contact

Co-Publisher

Lilli Kos - 300E-Mail [email protected]

Account Management

Besa Agaj (International Accounts) -112E-Mail [email protected]

Stephanie Steen (Key Accounts) -211E-Mail [email protected]

Hannah Lamotte -193E-Mail [email protected]

Sandra Schüller -191E-Mail [email protected]

Ursula Gebauer (Campaign Management) -217E-Mail [email protected]

Editoral Staff

Harry Jacob (Managing Editor) - 206E-Mail [email protected]

Disposition

Dagmar Schauer - 202E-Mail [email protected]

Technical Support Print

Albert Petrich - 179E-Mail [email protected]

W Memberships

Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.

International Federation of the Periodical Press

W IT-BUSINESS Network

3

The integrated cross-media concept for your

successful marketing in the ITC channel

With IT-BUSINESS Media you reach the decision ma-kers in the ITC-trade intermedial and effectively in the most important phases of the decision process:

Print – StrategyOnline – ResearchEvent – Face-to-face contactService – Contacts

The flexible concept of IT-BUSINESS media enables you to attain your successful and measurable marketing targets.

In the process you obtain the best possible backup of aprofessional and service oriented consulting team.

The Media sections

• The trade magazine IT-BUSINESS provides biweeklythoroughly researched background information of the IT channel and strategic relevant business and technol-ogy knowledge.

• The information website IT-BUSINESS.de offers all necessary information that should be immediately and in high quality at the partners’ disposal: news, whitepa-pers, webcasts and case studies as well as an exten-sive manufacturer and distributor database.

OnlinePrint

ServiceEvent

• The IT-BUSINESS Akademie imparts with its eventsthe necessary hard & soft skills to a wide spectrum of trading partners. The target is to successfully positionyourself in the market and to foster business contacts. Apart from management and sales trainings IT-BUSI-NESS Akademie organizes the business summit IT-BUSINESS Executive Summit and solution-orientedmultivendor roadshows named „Partner Solution Days“ concerning the topics virtualization, storage, security,UCC etc.

The IT-BUSINESS-Media

4

Mediapack 2011 | Concept

IT-BUSINESS offers tailor-made campaign planning with high coverage, certified quality (IVW, IVW EDA) and integrated lead generation. To reach your communication goals, IT-BUSINESS takes hold of an extensive portfolio of crossmedia communication formats (print, online, event, service). You benefit from a perfect mixture of innovative and established communication formats (examples see diagram)

The fitting advertising format for each target

Advertising formats &

services

Your selected communication targets

PRINT ONLINE EVENT SERVICE

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Image/Brand-Awareness • • • • • • • • • • • • • • •Product & Solution Competence • • • • • • • • • • • • • • •Partner Recruitment • • • • • • • • • • • • • •Direct increase in sales • • • • • • •Face-to-face marketing • •Lead generation • • • • • • •High qualified coverage • • • • • • • • • • • • • • •• •Perfectly suitable Well suitable

Print

The IT-Channel magazine

Content-Print

Profile

Reader analysis

Topics & Dates

Formats & Rates

Advertorials

How to sell

Advertorial Concept

IT-BUSINESS Market

Special forms of advertising

Special Publications

Technical Specifications

5

April 2011 ISSN 1864-0907 • € 7,50

C H A N N E L K O M P E N D I U M

RoundtablePraxis

Produkt-HighlightsProdukt-Highlights

MarktübersichtRoundtable

TrendsKnow-how & Trends

Know-howMarktübersicht

Juni 2011 ISSN 1864-0907 • € 7,50


VIRTUALISIERUNG

RoundtablePoint of Sale

Produkt-HighlightsRoundtable

MarktübersichtCloud-Konzepte

TrendsMarktübersicht

September 2011 ISSN 1864-0907 • € 7,50


SECURITY

Know-how

Marktübersicht

Roundtable

Trends

Produkt-Highlights

Know-how

Produkt-Highlights

Distribution

Trends

Roundtable

H e r s t e l l e r • D i s t r i b u t o r e n • S y s t e m h ä u s e r

2012Presented by

www.it-business.de

P O R T R Ä T S E I N E R B R A N C H E

6

Mediapack 2011 | Print

IT-BUSINESS – Common success in the IT channel

IT-BUSINESS informs in a quick, competent and precise way. Thoroughly researched facts, practical back-ground reports and the „ITC Channel Index“, a cooper-ation with GfK turns it into a top source of information for decision makers in the IT market.

IT-BUSINESS offers market penetration at highly attrac-tive conditions. It‘s the power plattform for efficient and economical market communication in the IT channel. Exactly here is the place to convince your dealers – both old and new – of your products, solutions and con-cepts!

IT-BUSINESS readership is known to be the most at-tractive and qualified auditorium of the market. IT-BUSI-NESS is modern and based on the target group. Clear-ly structured in sections it condenses reliably all important information for IT business partners.

W Companies – IT-BUSINESS persuits and forecasts all market developments, dealing with manufacturers, distributors and trading partners and hence reports about the real background of news. W Cover story – Where is the market heading? Who or what drives the business? In a detailed report channel concepts, sales strategies and portfolio planings of in-dividual companies or whole market segments are pre-sented, questioned, commented and discussed over with the top decision-makers of this industrial sector.W Business – Together with GfK, IT-BUSINESS exclu-sively publishes the „ITC Channel Index“, a quality indi-cator for business performance in the ITC-market. In addition, it provides the trading partner with key data figures of the sectors law and management that are im-mediately applicable in daily business.W Technologies – The IT market won’t be worthwhile without new interesting products. Of special interest is: How big is the sales potential of the different products? Whether business solution or consumer product: IT-BUSINESS reports the specific, relevant information for decision making bluntly in the business partner`s language.

Topics & Dates Formats & Rateseditorial sector

Advertorials

How to sell

IT-BUSINESS Market

Formats & Rates

Special formsof advertising

Special Publications TechnicalSpecifications

7

Print

Readership profile of IT-BUSINESS

W Distribution of readership

according to business focus

W Position of recipient

(multiple naming)

Source: IVW EDA circulation certificate II/2009 - I/2010

W Product segments

(multiple naming)

Profile

Reader analysis

Management

Account Management

Purchasing Management

Marketing Management

Technology/Support/Service

Consulting 3,1 %

4 %

7,8 %

19,9%

25,7 %

58,2 %

CE (Consumer Electronics)

IT (Information Technology)

TC (Telecommunication)

81,8 %

31,8 %

25,6 %

Specialized trade 30,2 %

Manufacturers7,7 %

ISV/Softwarehouse 1,9 %

IT service provider

7,6 %Distributors/Wholesalers 4,1 %

Others 3,2 %

System Houses/VAR 37,3 %

Technical department store 2,1 %

Agencies 2,3 %

Mail-order business/E-Tailer 0,9 %Large size retail trade 0,8 %ISP/Internet Service Provider 0,7 %

Product Management 1,6 %

Sector not raised 0,9 %Data centers 0,2 %

8


Topics + Dates

Iss. Features Date ofPublication

Advert. Deadline

Deliverables Specials Date ofPublication

Trade Fairs & Events

1 Displays 17.01.2011 10.01.2011 11.01.2011 06.01. - 09.01. CES, Las Vegas; 29.01. - 01.02. Paperworld, Frankfurt/Main

2 Networking 31.01.2011 24.01.2011 25.01.2011 24.01. - 04.02. UCC & Mobility 2011

3 Virtualization 14.02.2011 07.02.2011 08.02.2011

4 Anniversary Issue 28.02.2011 21.02.2011 22.02.2011

5 Notebooks 14.03.2011 07.03.2011 08.03.2011 01.03. - 05.03. CeBIT, Hannover

6 ERP (Enterprise Resource Planing)

28.03.2011 21.03.2011 22.03.2011

7 USV 11.04.2011 04.04.2011 05.04.2011 Guide Storage April 04.04. - 15.04. Storage & Archiving 2011

8 E-Business 26.04.2011 18.04.2011 18.04.2011

9 Digital Engineering (CAD, PDM, CAM etc.)

09.05.2011 02.05.2011 03.05.2011

10 IT-Security 23.05.2011 16.05.2011 17.05.2011

11 Printing 06.06.2011 30.05.2011 30.05.2011 Guide „Virtualization &Cloud-Computing“

June 31.05. - 04.06. Computex Taiwan, Taipeh;31.05. - 21.06. Virtualization & Cloud Computing 2011

Profile

Reader analysis

Formats & Rateseditorial sector

Advertorials

How to sell

IT-BUSINESS Market

Formats & Rates


Special Publications Technical Specifications

9

Print

Topics & Dates

Iss. Features Date of Publication

Advert. Deadline

Deliverables Specials Date of Publication

Trade Fairs & Events

12 BI (Business Intelligence) 20.06.2011 14.06.2011 14.06.2011

13 Data Center 04.07.2011 27.06.2011 28.06.2011

14 Digital classroom 18.07.2011 11.07.2011 12.07.2011

15 CRM (Customer Relation Management)

01.08.2011 25.07.2011 26.07.2011

16 Components 15.08.2011 09.08.2011 09.08.2011

17 Home networking 29.08.2011 22.08.2011 23.08.2011

18 Tablets 12.09.2011 05.09.2011 06.09.2011 02.09. - 07.09. IFA, Berlin

19 Thin Clients 26.09.2011 19.09.2011 20.09.2011 Guide Security September 15.09. - 04.10. IT-Security & Compliance 201120.09. - 22.09. DMS Expo, Stuttgart

20 Periphery 10.10.2011 04.10.2011 04.10.2011 05.10. - 07.10. CRM-expo, Nürnberg

21 Telecommunication 24.10.2011 17.10.2011 18.10.2011

22 Business Continuity 07.11.2011 31.10.2011 31.10.2011 25.10. - 26.10. SNW Europe, Frankfurt/Main

23 Foto/Video 21.11.2011 14.11.2011 15.11.2011 17.11. Night of IT-BUSINESS, Augsburg

24 Storage 05.12.2011 28.11.2011 29.11.2011 Yearplanner 2012 05.12.2011

25 ECM (Enterprise Content Management)

19.12.2011 12.12.2011 13.12.2011 IT-BUSINESS 2012 – Portrait of an industrial sector

19.12.2011

Subject to modifications.Please ask your Account Manager for more information about Sponsorship of IT-BUSINESS Special.

10


Advertising formats

2 x 1/2 page panorama, above compoundType area: 426 x 137 mmTrim size: 460 x 146 mm

1/1 pageType area:200 x 281 mmTrim size:230 x 300 mm

2/1 pageType area: 426 x 281 mmTrim size: 460 x 300 mm

Junior page panorama, above compoundType area: 308 x 205 mmTrim size: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size: 154 x 215 mm

1/2 page horizontalType area:200 x 137 mmTrim size: 230 x 146 mm

IT-BUSINESSType area200 x 281 mm (3 columns)

Magazine Trim Size230 x 300 mm(please add min. 3 mm bleed)

1/2 page verticalType area:100 x 281 mmTrim size: 117 x 300 mm

1/3 page horizontalType area:200 x 92 mmTrim size: 230 x 101 mm

1/3 page verticalType area:67 x 281 mmTrim size: 84 x 300 mm

1/4 page verticalType area:100 x 137 mmTrim size:117 x 146 mm

1/4 pagehorizontalType area:200 x 70 mmTrim size:230 x 79 mm

Your Marketing Benefit:

9 Image & Brand Awareness

9 Product & Solution Competence

9 Partner Recruitment

9 Direct increase in sales

9 High qualified coverage

Profile

Reader analysis

Topics & Dates Advertorials

How to sell

IT-BUSINESS Market

Formats & Rates



11

Print

Quantity Discount – whole page formats

3 pages 5%

6 pages 10%

9 pages 15%

12 pages 18%

18 pages 20%

25 pages 25%

Rates editorial section

The stated discounts of the basic rate are valid for purchase on orders for one year.All rates are quoted in € excl. VAT

Discounts

Series Discount – page proportionately formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%

11

Formats & Rateseditorial sector

Fractional size Basic price 3 x 6 x 9 x 12 x 18 x 25 x

ad

ve

rtis

em

en

t 4

c 1/1 page 10,000 9,700 9,500 9,000 8,500 8,200 7,500

2/1 page 18,900 18,333 17,955 17,010 16,065 15,498 14,175

Junior page 7,000 6,790 6,650 6,300 5,950 5,740 5,250

Junior page panorama 13,200 12,804 12,540 11,880 11,220 10,824 9,900

1/2 page 6,000 5,820 5,700 5,400 5,100 4,920 4,500

1/2 page panorama 11,000 10,670 10,450 9,900 9,350 9,020 8,250

1/3 page 4,600 4,462 4,370 4,140 3,910 3,772 3,450

1/3 page table of contents 6,500 6,305 6,175 5,850 5,525 5,330 4,875

1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330 4,875

1/4 page 3,600 3,492 3,420 3,240 3,060 2,952 2.,700

Cover pages Basic price 3 x 6 x 9 x 12 x 18 x 25 x

4c 2nd Cover page 12,000 11,640 11,400 10,800 10,200 9,840 9,000

3rd Cover page 11,000 10,670 10,450 9,900 9,350 9,020 8,250

4th Cover page 13,000 12,610 12,350 11,700 11,050 10,660 9,750

12


Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

4c 1/1-Seite 10,000 9,700 9,500 9,000 8,500 7,500

2/1-Seite 18,900 18,333 17,955 17,010 16,065 14,175

Junior Page 7,000 6,790 6,650 6,300 5,950 5,250

Junior Page Panorama 13,200 12,804 12,540 11,880 11,220 9,900

Advertorial – Advertisement in magazine style

Surely you have information about topics that are not really suitable for a classic advertisement. Just use this information in an advertorial!The professional IT-BUSINESS team sets your content into a layout appropriate to the magazine and the neut-ral design attracts the particular attraction of the reader.

1/1-SeiteType area:200 x 281 mmTrim size:230 x 300 mm


Junior page panorama,above compoundType area: 308 x 205 mmTrim size: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size: 154 x 215 mm

Example Plantronics-Advertorial

Example Citrix-Advertorial





The stated discounts of the basic rate are valid for purchase on orders for one calendar year.All rates are quoted in € excl. VAT

Profile

Reader analysis


IT-BUSINESS Market

Formats & Rates



13

Print

13

Advertorials

How to sell

With this innovative Advertorial idea we offer you the possibility to present your products in the point of view of your partner and though support your partner during sales. The creation of the advertorial will be supported professionally by our editorial staff and media ser-vices.

Content of our set “How to sell” is:• Description of the products/specifications• Target group• Useful reasons to buy for your sales department• Presentation of contact persons• Most important questions about the product/expe-

rienced data (comprehension of partners)• Format: 2/1 pages to 4/1 pages

Please ask your Account Manager for modalities and rates.

„How to sell – powered by IT-BUSINESS“:

The new promising Advertorial concept

14





9 High qualified coverageIT-BUSINESS Market – the powerful purchasing reference book

W The IT market is characterized by a high variety of products and dynamic of rates

W The IT market is indicated of a variety ofproducts and brands. This is why the IT trade needs a source of information that is able to deliver a complete overview of the latest offers.

W IT-BUSINESS Market offers this overview. Compact and efficient – as an integral marketpart inside IT-BUSINESS.

W This is how to reach the decision-makers inthe IT market directly, quickly, uncomplicated and under conditions, which allow generous advertisement for a small budget.

Profile

Reader analysis


Advertorials

How to sell



15

Print

IT-BUSINESS Market

Formats & Rates

Fractional size Basic price 3 x 6 x 9 x 12 x 18 x

4c 2/1 page 3,200 3,104 3,040 2,880 2,720 2,624

1/1 page 1,700 1,649 1,615 1,530 1,445 1,394

1/2 page 1,000 970 950 900 850 820

Cover page (230 x 230 mm) 3,000 – – – – –

Formats & Rates

Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed)



1/2 page horizontalType area: 200 x 137 mmTrim size: 230 x 146 mm

1/2 page verticalType area: 100 x 281 mmTrim size:117 x 300 mm

Discounts

The stated discounts of the basic rate are valid for purchase on orders for one year.All rates are quoted in € excl. VAT

Quantity Discounts - whole page formats

from 3 pages 5%

from 6 pages 10%

from 9 pages 15%

from 12 pages 18%

from 18 pages 20%

from 25 pages 25%

Series Discount – page proportionality formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%

16


Special forms of advertising

W Loose Inserts

Printed matter (e.g. sheets, cards, mailing leaflets, prospects) which are enclosed in carrier publication.

Min. format 105 x 148 mmMax. format 220 x 290 mm (larger formats on request)

Max. thickness 4 mmWeight Min. 5 g, Max. 50 gSpace booked total circulationGuideline delivery in end format,

folded and trimmedPrice p/1000 loose inserts up to 25g: 280 € each additional 10g: 30 € raise raise for selection 120 €

W Affixed printed matters

i.e. postcards, flyers, CDs, samples, post-its that have to be sticked.Price on request

W Gatefolder

The page folding out to the left is stuck to the magazine cover (3 pages). Price on request

W Belly Band

Price on request

W Altarfold Front page

Price on request

All rates are quoted in € excl. VAT

Your marketing benefits:

9 Image/Brand Awareness


W Bound Insert

Several pages of printed matter, fixed tightly in carrier publication.

Min. format 148 x 115 mmMax. format 230 x 300 mmMax. thickness 2 mmWeight 2 pages min. 100g/qm, 4 pages

min. 80g/qm, more than 8 pages min. 50g/qm

Guideline: Insert in notebook format: Trimm 5 mm (all sides), fold 10mm.

File smaller than notebook: Bottom and on the sides trimm at the end.

On the top addition of 5mm trimm Placement always at the top. More than 4 pages in total: On the

top put together; folded in cross.Rate 4 pages 17,800 € 6 pages 22,800 € 8 pages 26,800 €

Profile

Reader analysis


Advertorials

How to sell

IT-BUSINESS Market

Formats & Rates


17

Print


Guidelines for special forms of advertising

W Date of orderDeadline see topics + dates (page 8-9)

W Date of withdrawlOne week prior to Deadline

W RatesPrices for all special forms of advertising as well as technical costs are not able for discount. All prices in €plus VAT, posting fees included.

W Technical specificationsSpecial forms of advertising should be processed by machine. In case of process difficulties because of loose inserts, files or stickers, priority is given to com-pletition.

W SampleAt deadline of advertisement a binding sample (5 issues) has to be submitted to the publisher and at least one layout sample with details about size and weight.

W Amount of deliveryCurrent print circulation plus 2% in addition. Only the complete circulation can be booked.

W LiabilityDamages occurred because of disregard of the techni-cal requirements for processing special forms of adver-tising are to be replaced to the publisher.

W DeliveryThe delivery has to be done on Euro-pallets. Every sing-le pallet has to be marked with details to the amount and the note “IT-BUSINESS issue number …” Please note the dates of deliveryLoose inserts 3 days prior deadline of

advertisementBound Inserts/ 5 days prior deadline ofStickers advertisementYou receive the detailed delivery modalities after order invoice.

W Postal Delivery AdressVogel Druck und MedienserviceWarenannahme/IT-BUSINESS (Issue no.)Leibnizstr. 5D-97204 Höchberg

W PrintingIf requested the publisher takes over the printing of loose inserts, bound inserts or stickers for extra charge. The delivery of digital, print able data (see technical data/digital data delivery, page 20) is required.

18


Topics Publishing month

Storage & Archiving April 2011

Virtualization & Cloud Computing June 2011

Security September 2011

Ad pages Formats Rate

4c 1/1 page 210 x 297 mm + 5 mm bleed 7,100

Cover pages 2-4 210 x 297 mm + 5 mm bleed 8,700

1/2 page vertical 100 x 297 mm + 5 mm bleed 4,260

April 2011 ISSN 1864-0907 • € 7,50


RoundtablePraxis





Juni 2011 ISSN 1864-0907 • € 7,50


VIRTUALISIERUNG





September 2011 ISSN 1864-0907 • € 7,50


SECURITY

Know-how

Marktübersicht

Roundtable

Trends

Produkt-Highlights

Know-how

Produkt-Highlights

Distribution

Trends

Roundtable

Special Publications

W Channel Guides

The Channel Guides of IT-BUSINESS supply an extensive channel relevant presentation of the most important in-formation on a specialized, important product area. Ad-ditionally to basic facts and trends, it also contains a num-ber of overviews, highlights and concrete salesassistance. Because of their reference character the Guides related to certain topics are only released once ayear.

Size 40 pagesFormat DIN A4Circulation 29,000 copiesDistribution Readership of IT-BUSINESS,

Trade Fairs and Events






IT-BUSINESS MediaUpdateYou need some information about current media offers and publishing datesof our guides?Order our IT-BUSINESS media newsletter for free:[email protected]

Profile

Reader analysis


Advertorials

How to sell

IT-BUSINESS Market

Formats & Rates


19

Print

Special Publications TechnicalSpecifications


H e r s t e l l e r • D i s t r i b u t o r e n • S y s t e m h ä u s e r

2012Presented by

www.it-business.de

P O R T R Ä T S E I N E R B R A N C H E

W Year Planner 2012Do you want to be in the field of vision in the office of your trade partner? Then make use of the IT-BUSINESS Year Planner 2012! It is of high quality, decorative and contains a variety of additional information useful for thecomplete year.

Format 870 x 580 mmCirculation 29.000 copiesDistribution Readership of IT-BUSINESS

W Year Book 2012“IT-BUSINESS 2012 – portrait of an industrial sector”is the high-quality Year Book of manufacturers, distri-butors, cooperations and associations within the IT channel. On over 100 pages companies present theircompany profile, history, business partners product portfolio and contact persons in an attractive presen-tation. It is the extensive overview with high circulati-on of the players in the German IT channel.

Size 150 pagesFormat DIN A4Circulation 29,000 copiesDistribution Readership of IT-BUSINESS, Trade Fairs and EventsDate of publication 19.12.2011

Ad pages Formats Rate

4c Company portrait 2 pages Standard Layout 7,000

1/1 page DIN A4 + 5 mm bleed 6,000

Cover pages 2-4 DIN A4 + 5 mm bleed 9,000

We take over the design of your company portrait with a standardized layout. You only deliver text and picture contents. Please ask your account managerfor additional information regarding the process and dates.

Logo Formats Rate

4c 70 x 40 mm 1,500

110 x 65 mm 3,000

DeliverablesSend logo as vector file (Illustrator or Freehand) or TIF in 300 dpi resolution via eMail to your responsible Account Manager.

Dates Date of Publ. Advert. Ddl. Deadline for Deliverables

Year Planner 2012 5.12 21.11 22.11


20

W By mail Please send your data carrier along with the name

of file, sender details and a binding proof/printing proof to:

Vogel IT-Medien GmbHAnzeigendisposition IT-BUSINESSAugust-Wessels-Str. 27D-86156 AugsburgTelephone: +49 821 2177-202

W Data delivery1. Label the file/folder as follows:ITB_Client_Issue (Example: ITB_IBM_2211)

2. Transmission of data:• by E-Mail [email protected]• FTP Server 193.158.250.101

Login: ftpuser Password: vit

W File formats Please send print optimized pdf files or open mac/

pc files of current layout or illustration software.

Data deliverySpecifications

W Colour composition Maximum exhaustive sum for four colours is for

neutral picture areas 290%.

W Colour separation Coloured pictures have to be made in CMYK, special

colours (HKS or Pantone), DCS2-formats and duplex, triplex, quadroplex have to be separated in CMYK.

W Picture resolution 60 raster units, 300 dpi

W Printing colours Only use printing colours of the european colour

scale (Euro scale) for offset print in DIN 16539. Only use original control stripes for copies and print in all colours, which correspond to the BVD-Fogra-standard.

W Proof The proof should be made on circulation paper or

paper with similar surface and colouring. Corrections without proof are to be marked

W Increase of tone quality The tolerances of increase of tone quality in print are

40%-area +/-3% 80%-area +/-2%

W Format IT-BUSINESSMagazine format 230 x 300 mmType area 200 x 281 mm (3 columns)

W Format special publicationsMagazine format DIN A4 (210 x 297 mm)All formats only in side-cut

W Printing specificationsPrinting method Rotary offset (Heatset)Paper LWC glossary

W File construction A trim of 3mm is required for advertisements printed

in sloping way. Please note that important features of your advertisement are not placed next to the mar-gins (5 mm trim tolerance).

W Printing symbols Symbols for margin, folding and cutting vave to be 3

mm outside the picture margin, the thickness of prin-ting symbols should not exceed 0,1 mm.

W Fonts Do not use system scripts or fonts electronically writ-

ten by the layout program. The minimum font size for negative font and raster font is 7 point.

W Lines and FramesMinimum thickness of line is 0,3 point or 0,1 mm

Online

The information Portal for the IT-Channel

Content-Online

Profile IT-BUSINESS.de

Business Efficiency Portal

Lead generation

Classic Online Advertising

Newsletter Advertising

Content Sponsoring

Provider’s Profile

Webcast

Whitepaper

Partner Zone


21

22

Mediapack 2011 | Online www.it-business.de

IT-BUSINESS.de – Online advertising from classic to multimedia

IT-BUSINESS.de, the information website in the IT mar-ket is the platform where IT partner, manufacturers anddistributors meet for information exchange.

Visitors find context relevant contents that are prepared quickly, currently, precisely and structured. The suc-cessful method of the Vogel Business Efficiency Portals (see graphic design below) provides exactly the infor-mation which users are looking for.

IT-BUSINESS.de provides advertising customers withinnovative forms of lead generation and additionally the complete media portfolio of a modern and target group orientated online offer.

Now you have the choice between classic banner for-mats, effective newsletter advertisement, outstanding sponsorings and innovative multimedia formats.

Lead Generation

Lead Generation is developing into an important basicelement for successful B2B online marketing. It offers you the possibility, with a broad offer of promotional ele-ments, to get into direct contact with potential custo-mers. That way you can support your sales department and reinforce your market position.

IT-BUSINESS.deis IVW certified


23

Online


Content Sponsoring

Provider’s Profile Webcast Whitepaper

Partner Zone

Technical SpecificationsBusiness Effizienz PortalIT-BUSINESS.de

On IT-BUSINESS.de information is transformed into relevant special interest knowledge. Every portal is a turning point where IT business partners meet.

Here, Only Relevant Contents Count.

The Business Efficiency Portal IT-BUSINESS.de is an open information platform on the internet, focusing on the IT market. In a highly qualified editorial environment, vendors present their business activities and messag-es. The users find worthy information for their profes-sional demands: precise, fast, structured.

Every User Leaves A Trace

To retrieve these worthy information, the user has to register. That way, the vendors can exactly see, who acesses the documents they had provided. They receive valuable knowledge about the user and can take the next step to directly contact him or her.

That's the way how IT-BUSINESS.de works – the Business Efficiency Portal

User

• Relevant information• Solutions• Saving time

Don’t guess but know!

Company/advertiser

• 1:1 dialog• detailed knowledge about user• No waste of coverage• Optimization of media budget

Don’t guess but know!

Subject specialized

editorial team

THE BUSINESS EFFICIENCY PORTALS:

Offer the user an efficient way to get information Are a highly affine and targeted environment for advertisers

BUSINESSEFFICIENCY

PORTAL.de

BUSINESSEFFICIENCYPORTAL

24


Lead generation with

IT-BUSINESS

The IT-BUSINESS offer for your lead generation enab-les you to get into contact with an active community of IT specialists, who valuates, recommends and/or makes sales decisions for a company. IT-BUSINESS stands for an excellent lead quality.

To ensure that your campaign runs

successfully, our campaign

management accompanies and

optimizes your campaign.

Master file data

The IT-BUSINESS Lead

Engagement-Level

First- and family name

Company

Adress

Position

E-Mail address

Telephone number

Company size

An internal quality control

ensures a high quality of addresses.

Reading/exposure time

How much % of content is read?

Has the whitepaper been recommended to others?

Has the whitepaper been printed?

Storage of the content in the my-area of the lead

Additional information show the engagement

of the lead and improve the lead post-processing.

25

Online


Content Sponsoring


Partner Zone


Classic Online Advertisement – Formats

Skyscraper

The skyscaper is placed on the right hand side of the website and offers you another prominent opportunity to place your message on IT-BUSINESS.de.

• Size: 160 x 600 pix• Max. file size: 49K• Formats: HTML, GIF, JPG, Rich Media

Fullsize Banner

The fullsize banner is the „workhorse“ in online advertising and is placed in the content areas of IT-BUSINESS.de. Due to its familiar measurements you can address the audience in a more confident way.

• Size: 468 x 60 pix• Max. file size: 49K• Formats: HTML, GIF, JPG, Rich Media

1)

Content Ad (Rectangle)

The content ad gives you the chance to advertise „in the middle of all happenings“. With an almost square format your strikingly and structured designed ad cre-ates a lot of awareness.

• Size: 1) large 336 x 280 pix or 2) small 300 x 250 pix

• Max. file size: 49K• Formats: HTML, GIF, JPG,

Rich Media

Leaderboard Standard/Leaderboard Expandable

The leaderboard is a big format banner at the top of the website. It places your advertising message prominentely and offers you enough space (Expandable with “expand/close-buttons” for a visually inter-esting design.

• Size: • – Standard 728 x 90 pix• – Expandable 728 x 90 pix und 728 x 210 pix• Max. file size: 49K• Formats: HTML, GIF, JPG, Rich Media

Shortclip

The shortclip is a new online advertising format that lays over the full content width and therefore attracts high awareness. This advertising banner also scrolls down and stays in the visual gaze of the user for the time of flash.

• Size: 780 x 45 pix• Max. file size: 49K• Formats: GIF, JPG, open flash-file

2)

Business Effizienz PortalIT-BUSINESS.de







26


Additional innovative formats on request!

Hockeystick/Wallpaper

The Wallpaper occupies the complete top and right adver-tising areas. By surface area it’s the biggest and most pro-minent possibility to advertise on the IT-BUSINESS infor-mation portal. The hockeystick is a combination of leaderboard and skyscraper and comprises only one part of the complete advertising area.

• Size: 728 x 90 pix on the top, 160 x 600 pix or 120 x 600 pix on the right

• Max. file size 2 x 49K• Formats: HTML, GIF, JPG, Rich Media

Video Ad

The Video Ad is a content ad which is filled with your ad-vertising film. Placed in between the content area you re-ach verifiable the high attention of a picture animated ad-vertising format.

• Size: 336 x 280 pix• Max. file: 49 K• Formats: swf

Peel Back

The Peel Back is an animated „dog-ear” which is embedded in the right top edge of the website and attracts the attention of the users via animation. As soon as the user clicks with his mouse on the edge, the Peel Back rolls back and shows off the hidden behind advertising area. When the user leaves the area, the Peel Back rolls back into the edge.

• Size: Please deliver a complete flash file with mouseover and integrated click tag125 x 125 pix, expanded 400 x 400 pix

• Max. file size: 49 K

Sticky Ad (Skyscraper)

The particularity of the sticky ad is that it always stays in the visual fo-cus of the user, even if the user scrawls down the website. This ad-vertising format reaches high awareness, as the placement of the ban-ner plays a decisive role for a high click rate.

• Size: 160 x 600 pix • Max. file size 49K• Formats: GIF, JPG, PNG, open flash file

Please note:When delivering a flash file please integrate a click-tag and deliver an additional GIF file, see technical specifications page 36

27



Content Sponsoring


Partner Zone


Cost per CPM ROS ROC RON

Fullsize Banner 95 105 85

Skyscraper 130 140 112

Leaderboard Standard 120 130 110

Content Ad (Rectangle) 155 170 140

Shortclip 95 105 85

Sticky Ad 140 150 120

Hockeystick/Wallpaper 220 235 205

Page Peel 140 150 125

Video Ad 120 130 110

• RON – Run of Network: Ad appears on all pagesacross the websites of Vogel IT-Medien, for example SearchSecurity.de, SearchStorage.de and SearchNetworking.de.

• ROS – Run of Site: Ad appears on all pages of IT-BUSINESS.de

• ROC – Run of Category: Ad appears on all channelsand subchannel pages of the specified category of IT-BUSINESS.de you choosed.

Discount – AdImpressions per Campaign

50,000 5%

100,000 10%

200,000 15%

Price list Online


Online


28


Newsletter Advertisement

Form of Advertisement 1 week 2 weeks 3 weeks 4 weeks

Top Position 1,750 1,650 1,550 1,450

Medium Position 1,250 1,150 1,050 950

Standard Position 950 850 750 650

Specification for text ads:• Logo size max. 80 x 80 pix• Max. file size 49K• File format jpg• Max. number of

text characters: 400 characters incl. blanks

Top Position

Medium Position

Placements in newsletters

Standard Position

Standard Position

Fullsize-Banner 468 x 60 pix

Fullsize-Banner

Fullsize-Banner or Text Ad

Fullsize-Banner

Cost per cw, in €, excl. VAT

The following newsletters reach the readership and community of IT-BUSINESS.de:• IT-BUSINESS Today (daily)• IT-BUSINESS Breaking News (when required)• IT-BUSINESS Channel Update (once a month) Sent

out to user who explicitly ordered a newsletter to the following subjects:Topics:- Manufacturers - Distributors- Service Provider & Partner - Cooperations- Particulars - Products & Solutions- Market Research - Management- Law

Specifications for Fullsize BannerPlease note that outlook 2007 only shows the firstframe of animated GIF banners. Therefore we request to deliver a non-animated banner. Please pay attention to our technical specifications for online advertisement on page 36.








29

Online



Partner Zone

Technical SpecificationsNewsletter Advertising

Content Sponsoring

Content Sponsoring

W Keyword AdvertisingCapitalize on the many searches generatedacross the network each month on IT-BUSINESS.de. IT-BUSINESS applies an extremely powerful semantic searchengine, that delivers intelligent strikes to allavailable contents. The keyword advertisinggives you the opportunity to appear promi-nently with your linked logo above the list ofresults, every time your booked keyword hasbeen entered into the search box.

Keyword Advertising 3 Key-

words

6 Key-

words

9 Key-

words

12 Key-

words

• Sponsor position strike list• Linked Logo• Reporting• Running time: 3 months

990 1,500 1,750 1,890

W Channel SponsoringThrough the sponsoring of a wholechannel, you can position yourself in segments that are your turf when it comes to offering solutions and proving competence. This way, youprompt security professionals to permantently connect your bran-ding with a specific topic.

See page 28 for a complete list ofall available channel topicsRunning time: 1 month

Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.




Thema sponsored by

Channel Sponsoring 1 Channel 2 Channels 3 Channels

• Presence on all content pages within one topic/channel

• Linked logo• Reporting• Running time: 1 month

1,900 3,500 4,900

30



Example Premium Profile

Provider’s profile with product showroom

The extensive databank with pinpointed search func-tions offers reliable answers to the question „Who sup-plies what kind of solutions?” With your detailed pro-vider’s profile you are available with your contacts and an extensive company profile in the IT trade at any time.In addition we support you with a basic company pro-file installation free of charge. Your company address

Profile Services Price/Year

Basic profile• Company address• Hosting of your whitepaper (max. 5) and webcasts (max. 5)

free

Premium profile

• Telephone/fax• Logo• Complete contact data• Extensive company’s profile• Highlighted listing in database• Management contact with photo• Product showroom with photos• Possibility of publication of further photo material• Transmission of press releases about your company• Link to your company’s RSS feeds• Hosting of your whitepapers and webcasts (10 each)• Publication of relevant topics in the event calendar

800

Service option • Maintenance of your provider’s profile 240





is not lodged yet? Please contact your account mana-ger.Control the success of your profileWith our IT-BUSINESS customers’ portal you ensure the topicality of your company data and have an overviewabout the number of accesses to your profile. We ensure the data administration of your company on request.


31

Online



Content Sponsoring

Whitepaper

Partner Zone

Technical SpecificationsProvider’s Profile Webcast

Live-Webcast

IT-BUSINESS Partner Conference

With the IT-BUSINESS Partner Confer-ences you reach the IT partners directly and live on the workplace. A successful-ly established interactive communications

platform offers you the possibility to contact your tar-get group directly via internet and to generate high at-traction on your information within an interested audi-torium.




9 Lead generation


Exklusiv-Conference Partnership

• Duration of conference: approx. 1 hour + 15 min. soundcheck

Promotion• Announcing advertisement in IT-BUSINESS• 1 week presence in newsletter IT-BUSINESS today• E-Mail-mailing to presence participants of IT-BUSINESS Akademie• Personal invitation of potential partners via phone call• Supply and postage of free headsets to new participants

Administration & Services• Introduction of your specialized speaker• Introduction to theme• Integration of a survey in your presentation incl. reporting• Registration website with agenda• Recording and supply as on demand webcast on IT-BUSINESS.de• Reporting participants

6,900 *

Co-Marketing Discount inclusive

5,520

* Co-Marketing-Discount!

After verifiable delivery of the

personally for you designed HTML-

Mailing to your partners and

customers, you’ll get a 20% discount.

Online-Congress

• 20 min. speaking-slot per partner (3-5)• Target group Channel & Decision makers

per partner 7,500 *

Online Congress

IT-BUSINESS presents individually selected topics incooperation with 3-5 partners (or exclusive in form of acampaign) as an online conference that lasts for max.1,5 hours. Ask your account manager for the interest-ing possibilities of combination!

Combi-Conference

• Conference-Double-Feature: two partners in a Partner-Conference• Duration of conference: 2x45 min. + 15 min. soundcheck

per partner6,000 *

• Combi-Conference Channel & Decision maker: IT-BUSINESS.de + TechTarget-Portal 12,500 *


32


Live-TechCast Tech Cast

• Duration of conference: approx. 1 hour + 15 min. soundcheck

Promotion• Announcing advertisement in IT-BUSINESS• Announcing banners on IT-BUSINESS.de and editorial newsletters• E-Mail-invitation to registered participants of IT-BUSINESS Akademie • Personal invitation of potential partners via phone• Reminder-e-Mail with login data approx. 15 min. before start of conference• Supply and postage of free headsets to new participants• Registration website with agenda

Administration & Services• Introduction of your specialized speaker• Introduction to topic• Integration of a survey in your presentation incl. reporting• Recording and supply as on demand webcast on IT-BUSINESS.de• Reporting of participants

6,900 *

mitCo-Marketing-

Discount:

5,520

Additional options

Singular branding of headsets with your logo 500

Self-use license 1,000

Combi-TechCast IT- decision maker

• Benefits see „Exclusive”• Additional target group IT-decision makers (Search Portal) 12,500 *

Technical Workshop in Webcast FormatIn search of new business software, functionality andusability play an important role. The innovative Tech-Cast Format offers you the unique possibility to acquaintan interested and technical versed auditorium with the advantages of your software. Via application sharing you present the range of func-tions of your application live via communication plat-form of our business media portals and thus you can re-spond directly via chat function to requests of the recipients.

* Co-Marketing-Discount!

After verifiable delivery of the

personally for you designed

HTML-Mailing to your partners

and customers, you’ll get a 20%

discount.


33

Online



Content Sponsoring

Provider’s Profile Whitepaper

Partner Zone

Technical SpecificationsWebcast

IT-BUSINESS Partner Briefing

• Preparation of your presentation for recording• Briefing for the presenters + Make-up• Recording• Real time composing of presentation/speaker/artwork via bluescreen• Post production• Premium-Webcast on IT-BUSINESS.de

• Hosting for three months• All generated leads included• Onsite promotion for three months

7,900

Studio-Webcast

IT-BUSINESS Partner Briefing

You want to personally convince potential partners ofyour products and solutions? IT-BUSINESS offers you the recording and promotion of your presentation in terms of a partner briefing. Our professional team will personally train you on your video cast of your presen-tation in our inhouse TV studio. Then we publish and promote the IT-BUSINESS Partner Briefing on IT-BUSI-NESS.de.

Services (See additional services in the SERVICE chapter)

Licence for own usage 1,000

100 DVDs (minimum purchase amount) 500Your Marketing Benefit:




9 Lead generation


Combi-Briefing Channel & Decision maker

• Services see IT-BUSINESS Partner Briefing• Additional Search-Sites expert-Briefing (target group IT- decision maker)

11,900

34


T

Whitepaper

Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)

• 10 Whitepapers• 3 months hosting• Teasertext• Keyword assignment of 3 terms from the thesaurus• Teasertext and keywords exchangable at all times• Reporting

free 50

Whitepaper Premium-Paket

• 10 Whitepapers• 3 months hosting• Teasertext• Keyword assignment of 5 terms from the thesaurus• Teasertext and keywords exchangable at all times• Promotionbox on starter page and topic channel• Highlighted listing in the whitepaper database including Logo• Highlighted announcement in the newsletters• Support of lead generation via banner advertisement on website• Reporting• Generated Leads inclusive

7,900

TAll R t t d i € dd VATTTT

Services (See additional service in the SERVICE chapter)

Additional Whitepaper (hosting only) 50 each

Preparation of whitepaper in standard-layout 350/A4 page



9 Lead generation


In the IT-BUSINESS whitepaper database we publish corporate brand press releases with high solutionpotential and efficiency for the IT channel target group,i.e.

• Technology studies• Presentations• Market studies• Case studies• Concepts• Best Practices

There‘s a basic principle for your Value Contents: Themore neutral, technical and less sales orientated theseare, the more likely the audience will read them.

You will reach a high success rate, if your potentialcustomer perceives you as a future orientated and tech-nically competent supplier of solutions.

IT-BUSINESS.de can use and transform all kinds ofdocument formats like DOC, PDF and PPT into the White-paper format.


35

Online



Content Sponsoring


Partner Zone


Example Premium Partner Zone IBM

IT-BUSINESS Partner Zone – your own microsite embedded into an editorial context

The “Partner Zone” on IT-BUSINESS.de is an individu-al area, that you can customize to your demands. In your Special Zone you cannot just promote your advertising message. As a complement it offers you the possibility to present yourself as a competent solution partner with your Whitepapers, Webcasts or other multi media con-tents, as well as news, dates and appointments etc.

Because of the automatic input of editorial contentrelated to your company, the user gets an extensiveoverview of your company’s solution competence.

Partner Zone – Basic Rate

• Layout Template• Individual content – possible features are: - Introtext and logo - Whitepaper and Webcast listing - Link to vendor profile - Advertorial• Exclusive banner package for Leaderboard and Skyscraper• Reporting

3,500

Partnerzone – Basic

Partner Zone – Premium Rate

• Customized design• Individual content – possible features are: - Logo - Link to vendor profile

- Promotionboxes: additionally promoted Whitepapers, Webcasts and software downloads

- Testimonials - Link to events

- Listing of Whitepapers und Webcasts - Advertorial• Integration of editorial content (e.g. news, articles, tests, ...)• Exclusive banner package for Leaderboard and Skyscraper• Reporting

22,500for 3 months

further month:4,900

Partner Zone – Premium

Leaderboard

Skys

crap

er

Individueller Content

Leaderboard

Skys

crap

er

Individueller Content

Zone-Logo

PromoBox

PromoBox






36


Technical Specifications for Online Advertising

W Data Delivery

Per E-Mail: At least three days before the start of the campaign to: [email protected]

Via the Vogel Customer Center:Here you can – in real time – upload and administer your data yourself and control the success of your campaigns.

URL: https://www.kunden.vogel.de

You will receive your personal password as soon as your order has come in. For further questions, please contact your account manager.

W General Technical Details for Banners

Data Formats

HTML, GIF, JPG, Rich Media

Data size

Please take the stated data sizes (p. 25/26) into account.

Link for the Landing Page

Has to be named for every banner.

Redirect-/ Third-Party Advertising

Adserver is possible (customer‘s responsibility)

Flash-banner

Please send an additional GIF file.Use the following Click tag:on (release){getURL(_level0.clickTag, „_blank“);}

Alternative Text

You do have the possibility to integrate text on mouse over action into the banner through the alternative text. Please state the text you want to include, additionally.

Text Ads

Text Ads for newsletters and the website have to be sent to the following E-Mail address at least three days before the date of publication: [email protected]. Please communicate to us the address of the link, the time period you want to book, the previously agreed ad-vertising spaces and the contact person.

Newsletter Banner

Please note that outlook 2007 only shows the first frame of animated GIF banners. Therefore we request to de-liver a non-animated banner. !

37

Please find the general conditions for advertising in the Vogel Customer Center: www.kunden.vogel.de

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

Publisher‘s programme Vogel IT-Medien

Target group IT decision makers Target group Public SectorTarget group IT channel

You will find the complete program of the publishing house VOGEL Business Media at www.vogel.de

50


SECURITY

Know-how

Marktübersicht

Roundtable

Produkt-Highlights

Produkt-Highlights

Distribution

Roundtable

-0907 • € 7,50


RoundtablePraxis





ISSN 1864-0907 • € 7,50


VIRTUALISIERUNG





crossmedia-planer mediapack 2011

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