crossmedia-planner 2009

Crossmedia-Planner

2009Media Data

Print Online

Event Service

www.maschinenmarkt .de

Online

EventService

Print

MediaData2009

2 Print Online Event Service Print Online Event Service �2 Print Online Event Service Print Online Event Service �

Quantitativeanalysis2007=49issuesSizeofjournal:DINA4

Total volume 4,449 pages = 100.00 %Editorial section 2,067 pages = 46.00 %Advertising section 2,�82 pages = 54.00 %

of these Classifieds (Börse) 564 pages = 24.00 % Bound-in inserts 86 pages = 4.00 % Own advertisements �99 pages = 17.00 %

Inserts 60 pieces

Analysisofeditorialsection2007=2,067pagesCovers, contents, masthead, preview 172.5 pages = 8.�5 %Editorial, opinion pieces, letters from readers �2.7 pages = 1.58 %Features 905.� pages = 4�.80 %Exhibitions and conferences 11�.2 pages = 5.48 %Product information, corporate publications 17�.5 pages = 8.�9 %News and information about economy and technology 520.4 pages = 26.14 % Dates, online, list of companies 80.5 pages = �.89 %Barometer of Industry 49.0 pages = 2.�7 %

Total 2,067.0pages = 100.00%

GeographicalDistributionAnalysisCountries ShareofactualcirculationGermany 98.5 % 4�,569 copiesOther countries 1.5 % 670 copies

Actualcirculation 100.00% 44,239copies

TheIndustryMagazineMM MaschinenMarkt is a weekly industry magazine full of up-to-

date information from the entire manufacturing sector. Sections on

„Production“, „Automation“ and „Design“ report on technical trends

and present new and improved products and their use in manufac-

turing processes. Technical topics are complemented by business

news and reports from the management and IT world. In „Update“

the reader finds information on important events and major develop-

ments in industry and the economy.

Editor-in-chiefKen FouhyPhone +49 9�1 418-220�, Fax +49 9�1 418-2770e-mail: [email protected]

AdvertisingSalesLuise RechterPhone +49 9�1 418-2988, Fax +49 9�1 418-2022e-mail: [email protected]

Volume115th – 2009

FrequencyWeekly, Mondays

PublishedbyVogel Business Media GmbH & Co. KG

AddressVogel Business Media GmbH & Co. KGMM MaschinenMarktMax-Planck-Straße 7/997082 Würzburg, Germany

Internet www.maschinenmarkt.de

PriceperSubscription (bysurfacemail) 282.60 €

MediaData2009Characteristics/ContentAnalysis

2 Print Online Event Service Print Online Event Service �2 Print Online Event Service Print Online Event Service �

MediaData2009

Totalnumberofreadercompaniesondistributionmailinglist:97,366inGermany,2,685inothercountries

A Manufacturingindustry(total) 84,425* 15,808* – Energy/Mining 1,308* 1,312 464* 468�5 Energy supply (electricity, gas, heating) 1,198 442 05-07 Mining 114 66 – Chemical/Plastics 16,439* 16,941 3,372* 3,55719.2-20.6 Chemical manufacturing, oil processing �,007 1,124 22.1-22.2 Plastics processing, rubber processing 1�,9�4 2,4�� 14/23.1-23.7 Quarrying,Ceramics,Glass 1,202* 1,259 738* 738– Metalworking 16,282* 18,292 2,198* 2,67724.1-24.20.2 / 24.4 / 25.4 Iron and steel, nonferrous metals, semi-products 1,261 490 24.51-24.52 Steel and iron casting, nonferrous metal casting 1,50� 556 24.�1-24.�4 Drawing, cold milling 1,018 290 24.20.� / 25.9�.0 Steel forming (excluding screw fasteners, standard turned parts) 1,166 �89 25.94.0 Screw fasteners, standard turned parts 2,995 �62 25.61 Surface treatment and hardening 2,5�9 �88 25.62 Mechanical workshops 1,�24 50 25.62 Welding and fitting shops 6,486 152 – Steelandlightmetalfabrication 8,338* 8,681 935* 1,01824.�� Structural, bridge building, hydraulic 7,076 668 25.2-25.� / 28.21 Boilers, tank, vessels, pipework 1,605 �50 – Mechanicalengineering/Machinery 25,252* 29,238 5,065* 7,77228.41.0 Metal-cutting machine tools 1,211 �60 28.41.0 Metal forming machine tools 650 206 28.41.0 Precision and industrial tools 4,70� 757 28.22 Material handling equipment 2,195 559 28.9�.0 / 28.96.0 Chemical industry machinery 4,022 1,01� 28.15 Power drive and transmission 1,574 657 28.12 / 28.14 Valves and fittings 968 �91 28.25 Air-conditioning plant and allied 1,889 420 28.11-28.1� Pumps, compressors, hydraulics 2,008 7�6 28.94 / 29.54 / 28.95 Construction, woodworking, textile machinery 1,980 702 26.2 / 26.12 Electronic data processing 986 145 – Other machinery 7,052 826 29.1-30.9 Vehicles/Aircraft/Shipbuilding 3,747* 3,747 1,577* 1,577– ElectricalEngineering 15,902* 19,302 19,302* 4,00127.1 / 26.1 Motors, transformers, generators 2,610 8�1 29.� / 27.9 Electrical equipment 1,517 552 26.� / 26.5 / ��.2 Instrumentation and control 9,251 1,482 – Other electrical equipment 5,9�� 1,1�6 26.3-32.13 Precisionmechanics/OpticalInstruments 3,337* 3,337 704* 704– Ironsheetandmetalprocessing 13,477* 14,930 2,331* 2,64825.7� Hand tools 4,��1 556 25.72 Locks, finishing hardware 606 181 25.71-25.99 Lightweight drawn, press-forms and punched parts 2,062 496 – Other metal hardware 7,9�1 1,415 – Woodworking/Paper/Printing 2,721* 2,775 757* 78216.1-16.2 Woodworking 4�5 78 16.2 / �0.1 / �1.01-�1.09 Furniture and allied 1,4�2 �74 17.12-17.22 Paper and board 908 �0� – Leather/Textiles 726* 739 303* 33415.1-16.2 Leatherware 207 52 1�.1-14.� Textiles 5�2 282 10.1-12.0 Food/Beverages/Tobacco 1,206* 1,272 714* 71443.22-43.29 Heating/Air-Conditioning/SanitaryContracting 774* 774 77* 7746.62.0/46.69.2/46.69.3 Trading 5,326* 5,326 A Science, research, vocational training 877 B Other industrial sectors 1�,65� Totalreadercompanies,Germany 97,366 15,808 Totalreadercompanies,othercountries 2,685 Totalreadercompanies 100,051 Printedcirculation 44,239

Statistical Totalreadercompanieslistedbyalllinesofactivity*maximumcoverageYearbook TargetgroupsNumber Totalno.ofcompanies No.with>100employees

BreakdownofDistributionbyIndustrialTargetGroups

MediaData2009

4 Print Online Event Service Print Online Event Service 54 Print Online Event Service Print Online Event Service 5

PublicationProgramme2009

Jan

ua

ry

advertising deadlines IssueMain Topics regular

ColumnsSpecials Trade Fairs

Target Groups by SectorProduction automation Design

up to 1/3 page

1/4 page and smaller(=printing deadline) MM BörseTuesday, 9 a.m.

15.12.08 19.12.08

22.12.08

1/2 2009

dated05. January

2009

Production machining(metal-cutting production)

Plastics

Maintenance

Control systems

Drive technology

Company and industry news

Management/ IT-Business

Innovation marketplace

Machine buildingMould making and toolingMeasurement and control Production of electric motorsTrade

up to 1/3 page 1/4 page and smaller(=printing deadline) MM BörseThursday, 9 a.m.

19.12.08 29.12.08

08.01.09

3/2009

dated12. January

2009

Metal forming Measurement and test Pumps, compressors, fittings, pipelines

Electrical equipment,industrial electronics

Fluidics

Company andindustry news Management/ IT-Business

Eltec, Nuremberg 21. -23.01.09 FaBtec India, Coimatore/India 21. -25.01.09

Metal processing Electrical engineering Iron, sheet and metal products


29.12.08 08.01.09

15.01.09

4/2009

dated19. January

2009


Tools

Joining

Power engineering

Assembly handling and robotic systems

Digital factory Company andindustry news Management/ IT-Business

Special intec / Z 2009

enertec, Leipzig TerraTec, Leipzig 27. -29.01.09 LEarnTEC, Karlsruhe 03. -05.02.09 WIn, Istanbul/Turkey 05. -08.02.09 E-world energy&water, Essen, 10. -12.02.09

Machine buildingMould making and toolingPrecision mechanics/opticsTrade


05.01.09 15.01.09

22.01.09

5/2009

dated26. January

2009

Material flow Surface technology Industrial safety

Production and process automation

Design elements


Important online addressesSeries I: MM 5, MM 9, MM 12

intec/Z 08/rohima,Leipzig, 26.-29.2.08

Large-scale companies from all core sectors

FE

Br

ua

ry


ColumnsSpecials Trade Fairs Target Groups by SectorProduction automation Design

up to 1/3 page

1/4 page and smaller(=printing deadline)

MM BörseThursday, 9 a.m.

12.01.09

22.01.09

29.01.09

6/2009

dated02. February

2009

Metal forming

Cutting Maintenance

Control systems

Drive technology Company andindustry news


easyFairs antriebstechnik/Instandhaltung,Dortmund 17. -18.02.09

Metal processing Measurement and control Production of electric motors Iron, sheet and metal products


19.01.09

29.01.09

05.02.09

7/2009

dated09. February

2009


Pumps, compressors, fittings, pipelines Power engineering

Electrical equipment, industrial electronics

Fluidics Casting and forging

Company andindustry news

Management/IT-Business

Special Engine Building in Central Germany

Z 09, intec, Leipzig24. -27.02.09 WIn, Istanbul/Turkey26.02. -01.03.09TIMTOS, Taipei/Taiwan02. -07.03.09

Machine building Mould making and tooling Vehicle construction Electrical engineering


26.01.09

05.02.09

12.02.09

8/2009

dated16. February

2009

Material flow Measurement and test Air conditioning and ventilation technology Industrial construction


Materials Company andindustry news


Company literature marketplace Series I: MM 8, MM 13, MM16

LogiMAT Special

LogiMaT, Stuttgart03. - 05.03.09 CeBIT, Hanover03. - 08.03.09ISH, Frankfurt/Main10. - 14.03.09



02.02.09

12.02.09

19.02.09

9/2009

dated23. February

2009


Joining

Surface technology


Digital factory Company andindustry news


Important online addresses Series I: MM 5, MM 9, MM 12

EMV, Stuttgart, 10. - 12.03.09metall, Munich 11. - 14.03.09Internationale Handwerksmesse, Munich, 11. - 17.03.09

Machine buildingMould making andtoolingSurface technologyPrecision mechanics/opticsTrade


MediaData2009


aP

rIL


ColumnsSpecials Target Groups by SectorProduction automation Design


16.03.09

26.03.09

02.04.09

15/2009

dated06. April 2009


Surface technology Maintenance


Drive technology Digital factory



Machine buildingMould makingand toolingSurface technology Production of electric motorsTrade

up to 1/3 page

1/4 page and smaller(=printing deadline) MM BörseWednesday, 9 a.m.

23.03.09

02.04.09

08.04.09

16/2009

dated14. April 2009

Metal forming

Cutting

Plastics




Company literature marketplaceSeries I: MM 8, MM 13, MM 16

Stamping-Days, Karlsruhe05. - 06.05.09SMT/Hybrid/Packa-ging,Nuremberg 05. - 08.05.09

Metal processing Plastics and rubber processing Electrical engineering Iron, sheet and metal products


30.03.09

09.04.09

16.04.09

17/2009

dated20. April


Tools

Surface technology

Measurement and test


Design elements Company andindustry news

ManagementIT-Business

rESaLE, Karlsruhe22. - 24.04.09 InterParT, KarlsruheSurfacts, Karlsruhe05.- 06.05.09Control, Stuttgart 05. - 08.05.09e_procure & supply, Nuremberg 06. - 07.05.09

Machine building Mould making and tooling Surface technology Precision mechanics/optics Trade

up to 1/3 page



06.04.09

16.04.09

23.04.09

18/2009

dated27. April 2009

Material flow

Pumps, compressors, fittings, pipelines air conditioning and ventilation technology

Control systems



aCHEMa Daily aCHEMa, Frankfurt/M. 11. - 15.05.09 Euro ID, Cologne 12.- 14.05.09 PCIM, Nuremberg12. - 14.05.09 transport logistic, Munich 12. - 15.05.09


Ma

rC

H



up to 1/3 page



09.02.09

19.02.09

26.02.09

10/2009

dated02. March

2009

Material flow

Cutting Maintenance

Control systems

Drive technology Design elements



JEC Composites Show, Paris/France24. -26.03.09


up to 1/3 page



16.02.09

26.02.09

05.03.09

11/2009

dated09. March

2009

Production machining (metal-cutting production) Tools Plastics


Fluidics Company andindustry news Management/ IT-Business

EDMexpo, Sinsheim24. - 26.03.09Cleanrooms Europe, Stuttgart24.- 26.03.09KMO, Bad Salzuflen25. -28.03.09

Machine buildingMould making andtoolingPlastics and rubber processing Trade

up to 1/3 page



23.02.09

05.03.09

12.03.09

12/2009

dated16. March

2009

Metal forming

Surface technology

Industrial safety


Digital factory Company andindustry news Management/IT-Business

Important online addresses Series I: MM 5, MM 9, MM 12

European Coatings Show, Nuremberg31.03. - 02.04.09

Metal processingVehicle construction Iron, sheet andmetal products

up to 1/3 page



02.03.09

12.03.09

19.03.09

13/2009

dated23. March

2009

Production machining (metal-cutting production)

Joining Measurement and test

Assembly, handling and robotic systems

Materials Company andindustry news Management/IT-Business

Company literature marketplace Series I: MM 8, MM 13, MM 16

CIMT, Beijing/China06. - 11.04.09

Machine buildingMould making andtoolingPrecision mechanics/optics Production of hand tools Trade

up to 1/3 page


MM BörseThursday, 9 a.m

09.03.09

19.03.09

26.03.09

14/2009

dated30. March

2009

Material flow

Pumps, compressors, fittings, pipelines Power engineering


Control systems

Fluidics Design elements




Messe Daily by MM MaschinenMarkt – The official show daily of Hannover Messe 2009. Up-to-the-minute. Bilingual. With exclusive distribution. More Information: Phone +49 931 418-2988 oder www.maschinenmarkt.de/messedaily

c HannOVEr MESSE, 20. - 24.04.09

Industrial AutomationMotion, Drive & AutomationDigital FactorySubcontractingEnergyWindPower Plant TechnologyPipeline Technology ComVac Surface Technology Micro Technology Research & Technology Turning-Days, Villingen-Schwenningen23. - 25.04.09

• To all exhibitors and visitors of HANNOVER MESSE 2009• Business hotels in Hanover

MediaData2009


MediaData2009

Ma

y



up to 1/3 pages 1/4 page and smaller(=printing deadline) MM BörseWednesday, 9 a.m.

09.04.09

23.04.09

29.04.09

19/2009

dated04. May

2009

Metal forming

Joining

Industrial safety


Fluidics Company and industry news


Important online addressesSeries II: MM 19, MM 24, MM 29

Metal processing vehicle constructionPrecision mechanics/opticsProduction of machine and precision toolsIron, sheet andmetal products


20.04.09

30.04.09

07.05.09

20/2009

dated11. May

2009


Maintenance



Materials Company andindustry news Management/ IT-Business

Special Sensor technology

rapid.Tech, Erfurt 26. - 27.05.09SEnSOr+TEST, Nuremberg 26. - 28.05.09 Intersolar, Munich 27. - 29.05.09

Machine buildingMould making and toolingElectrical engineeringTrade


27.04.09

07.05.09

14.05.09

21/2009

dated18. May

2009

Material flow

Plastics

Surface technology

Control systems


Company literature marketplace Series II: MM 21, MM 27, MM 32/33

Die & Mold China,Shanghai/China 02. - 05.06.09


up to 1/3 page 1/4 page and smaller(=printing deadline) MM BörseWednesday, 9 a.m.

04.05.09

14.05.09

20.05.09

22/2009

dated25. May

2009


Pumps, compressors, fittings, pipelines



Drive technology Company andindustry news Management/ IT-Business

robots & Vision Show, Chicago/USA 09. - 11.06.09 SIT, Chemnitz 10. - 12.06.09

Machine buildingMould makingand toolingProduction of electric motorsTrade

Jun

E



up to 1/3 pages 1/4 page and smaller(=printing deadline) MM BörseThursday, 9 a.m.

11.05.09

20.05.09

28.05.09

23/2009

dated 02. June

2009

Metal forming

Joining

Cutting




Special Laser technology

LaSEr, Munich 15. - 18.06.09 Stanztec, Pforzheim 16. - 18.06.09 Material Vision, techtextil, Frankfurt/Main, 16.-18.06.09 mechatroniX, Augsburg 16. -18.06.09

Metal processingSteel constructionvehicle constructionIron, sheet and metal products


18.05.09

28.05.09

04.06.09

24/2009

dated08. June

2009


Tools

Environmental engineering


Design elements

Casting and forging



Important online addresses Series II: MM 19, MM 24, MM 29

nEWCaST, Düsseldorf23. - 25.06.09

Machine buildingMould makingand tooling Iron, steel and nonferrous metal foundriesElectrical engineering Trade

up to 1/3 page 1/4 page and smaller(=printing deadline) MM BörseWednesday, 9 a.m.

25.05.09

04.06.09

10.06.09

25/2009

dated15. June

2009

Material flow

Maintenance Measurement and test

Control systems

Fluidics Company andindustry news




29.05.09

10.06.09

18.06.09

26/2009

dated22. June

2009


Plastics

Surface technology




Machine buildingMould makingand toolingSurface technology Vehicle construction Trade


08.06.09

18.06.09

25.06.09

27/2009

dated29. June

2009

Metal forming


Industrial construction

Electrical equipment, industrial electronics Production and process automation

Drive technology

Materials



Company literature marketplaceSeries II: MM 21, MM 27, MM 33/32

Metal processing Electrical engineeringIron, sheet and metal products



MediaData2009Ju

Ly




15.06.09

25.06.09

02.07.09

28/2009

dated06. July 2009



Industrial safety

Control systems




Machine buildingMould making and toolingMeasurement and controllingTrade


22.06.09

02.07.09

09.07.09

29/2009

dated13. July 2009

Material flow

Cutting

Joining


Design elements Company andindustry news Management/ IT-Business

Important online addresses Series II: MM 19, MM 24, MM 29



29.06.09

09.07.09

16.07.09

30/2009

dated20. July 2009


Tools

Power engineering



Machine building Mould making and tooling Electrical engineeringTrade


06.07.09

16.07.09

23.07.09

31/2009

dated27. July 2009

Metal forming


Maintenance


Drive technology Company andindustry news Management/ IT-Business

Metal processingProduction of fittings, refrigeration and air conditioning systemsProduction of pumpsProduction of electric motors Iron, sheet and metal products

au

Gu

ST




20.07.09

30.07.09

06.08.09

32/332009

dated10. August

2009


Plastics

Surface technology

Control systems

Design elements Materials



Company literature marketplace Series II: MM 21, MM 27, MM 32/33

Machine buildingMould making andtoolingPlastics and rubber processingSurface technology


27.07.09

06.08.09

13.08.09

34/2009

dated17. August

2009

Material flow


Electrical equipment, industrial electronics Assembly handling and robotic systems



ELEKTrOTECHnIK, Dortmund 02. - 05.09.09



03.08.09

13.08.09

20.08.09

35/2009

dated24. August

2009


Tools

Cutting

Joining




Special Laser technology

MSV, Brno/Czechia 14. - 18.09.09 SCHWEISSEn & SCHnEIDEn, Essen, 14. - 19.09.09

Machine buildingMould making andtoolingMetal working and welding Precision mechanics/optics Trade


10.08.09

20.08.09

27.08.09

36/2009

dated31. August

2009

Metal forming

Industrial safety Power engineering Air conditioning and ventilation technology

Control systems



Metal processing Steel construction Refrigerating and air conditioning technology Vehicle construction Production of electric motors Iron, sheet and metal products


MediaData2009


MediaData2009

SE

PT

EM

BE

r




17.08.09

27.08.09

03.09.09

37/2009

dated07. Sept.

2009


Surface technology Measurement and test



Management/ IT Business

Motek Daily MinaT, Stuttgart 21. - 24.09.09 DMS Expo, Cologne 22. - 24.09.09QualiPro, Dortmund 22. - 25.09.09Motek, Stuttgart 21.-24.09.09

Machine buildingMould making andtoolingSurface technology Precision mechanics/optics Trade


24.08.09

03.09.09

10.09.09

38/2009

dated14. Sept.

2009

Material flow

Pumps, compressors, fittings, pipelines Enviromental engineering


Design elements Company andindustry news Management/IT-Business

FachPack / PrintPack / LogIntern, Nuremberg 29.09. - 01.10.09

Large-scale companies inall core sectors


31.08.09

10.09.09

17.09.09

39/2008

dated21. Sept.

2009


Tools

Cutting

Control systems

Drive technology Company andindustry news Management/ IT Business

EMO Milano, Milano/ Italy 05. - 10.10.09

Machine building Mould making and tooling Measurement and control Trade

up to 1/3 page 1/4 page and smaller(=printing materials deadline) MM BörseThursday, 9 a.m.

08.09.08

18.09.08

25.09.08

40/2008

dated29. Sept.

Plastics

Metal forming

Joining

Maintenance


Materials Company andindustry news Management/ IT Business

MaTErIaLICa / MaInTaIn, Munich, 13. - 15.10.09 FaKuMa, Friedrichshafen 13. - 17.10.09 CEraMITEC, Munich 20. - 23.10.09

Plastics and rubber processing Metal processing Iron, sheet and metal products

OC

TO

BE

r




14.09.09

24.09.09

01.10.09

41/2009

dated05. October

2009


Surface technology

Cutting




parts2clean, Stuttgart20. - 22.10.09

Machine building Mould making and tooling Surface technology Vehicle construction Precision mechanics/optics Trade

up to 1/3 page

1/4 page and smaller(=printing deadline) MM BörseThursday, 9 a.m.

21.09.09

01.10.09

08.10.09

42/2009

dated12. October

2009

Material flow

Pumps, compressors, fittings, pipelines Air conditioning and ventilation technology




Company literature marketplaceSeries III: MM 42, MM 47, MM 50 Intralogistics Journal

PTC asia / CeMaT asia, Shanghai/China 26. - 29.10.09 COMPOSITES EurOPE, Stuttgart 27. - 29.10.09 Systems, Munich 27. - 30.10.09



28.09.09

08.10.09

15.10.09

43/2009

dated19. October

2009

Production machining(metal-cutting production) Industrial safety Measurement and test Power engineering

Production and process automation Control systems



VISIOn, Stuttgart 03. - 05.11.09 a+a, Düsseldorf 03. - 06.11.09 Industrial automation, Energy and Metalworking and CnC Machine Tool Show, Shanghai/China 03. - 07.11.09

Machine building Mould making and tooling Measurement and control

up to 1/3 page



05.10.09

15.10.09

22.10.09

44/2009

dated26. October

2009

Metal forming

Maintenance


Tools




Important online addresses Series III: MM 44, MM 48, MM 51

Productronica, Munich 10.11.-13.11.09

Metal processingElectrical engineeringIron, sheet and metal products

WithSpecial:

Intralogistics

Journal



MediaData2009


DE

CE

MB

Er




16.11.09

26.11.09

03.12.09

50/2009

dated07. December

2009

Metal forming

Surface technology





Company literature marketplace Series III: MM 42, MM 47, MM 50

Metal processing Electrical engineering Iron, sheet and metal products


23.11.09

03.12.09

10.12.09

51/2009

dated14. December

2009


Tools

Measurement Joining





Machine buildingMould making andtoolingVehicle construction Precision mechanics/optics Machine shopsTrade


30.11.09

10.12.09

17.12.09

52/532009

dated21. December

2009

Material flow

Pumps, compressors, fittings, pipelines Cutting





Date of publication: 27.11.2009advertising deadline: 30.10.2009

PublicationProgram2007

nO

VE

MB

Er




12.10.09

22.10.09

29.10.09

45/2009

dated02. Nov.

2009

Material flow

Surface technology


Materials Casting and forging



Midest, Paris/France 17. - 20.11.09



19.10.09

29.10.09

05.11.09

46/2009

dated09. Nov.

2009

Metal forming

Joining

Cutting


Drive technology



BLECHEXPO Daily

SPS/IPC/DrIVES, Nuremberg24. - 26.11.09

BLECHEXPO / SCHWEISSTEC, Stuttgart 01. - 04.12.09

Metal processing Production of electric motors Iron, sheet and metal products


26.10.09

05.11.09

12.11.09

47/2009

dated16. Nov.

2009


Plastics Measurement and test




Company literature marketplace Series III: MM 42, MM 47, MM 50

turntec, Frankfurt02. - 04.12.09 EuroMold, Frankfurt02. - 05.12.09

Machine buildingMould making andtoolingPlastics and rubber processingElectrical engineering


02.11.09

12.11.09

19.11.09

48/2009

dated23. Nov.

Material flow


Assembly, handlingand robotic systems

Fluidics Company andindustry news Management/ IT-Business




09.11.09

19.11.09

26.11.09

49/2009

dated30. Nov.

2009


Industrial safety

Power engineering

Control systems



Machine building Mould making and tooling Measurement and control Trade

MM Zulieferer 2010

MediaData2009


MediaData2009

The “Reach Analysis 2006” determines the reach of specialist magazines amongst decision-makers from the innovative core target group ‘mechani-cal engineering’ with high investment potential. Advertisers can now select their media based on valid values giving clear proof which special-ist magazines actually reach this core target group. This provides for a selective planning and efficient use of advertising budgets.

Facts for your media planning:1. Therearemanyspecialistmagazinesformechanicalengineering,but

onlyafewareofrealrelevance! From 69 surveyed specialist magazines, more than 50 % do not achieve any relevant reach* in this core target group. (* According to the scheme framework by ZAW (central association of the advertising industry in Germany), relevant reach refers to more than 80 readers from the widest audience being reached).

2. MMMaschinenMarktrecordswidestreachintheGermanmechanicalengineeringindustry!

3. MMMaschinenMarktreallytakesyoutotheexecutivesuite!

Thetoptenspecialistmagazineswiththewidestreachamongstdecision-makersintheGermanmechanicalengineeringindustry

Readers of an average issue (K1 value); expansion basis are �5.100 defined professional decision-makers from German mechanical engineering enterprises.1)

TheReachofSpecialistMagazinesintheGermanMechanicalEngineeringIndustry:Resultsfromthe“ReachAnalysis2006forMechanicalEngineeringbyVDMA(GermanEngineeringFederation)“

4. MMMaschinenMarktisthetitleforproduction!

Reachamongstcompanyboard,generalmanagementandownersinGermanmechanicalengineeringcompanies

Readers of an average issue (K1 value); expansion basis are �5.100 defined professional decision-makers from German mechanical engineering enterprises, 18.100 of which are decision-makers from the functional areas board, general management, management 1)

Thetoptenspecialistmagazineswiththewidestreachamongstdecision-makersfromproduction&technology

Readers of an average issue (K1 value); expansion basis are �5.100 defined professional decision-makers from German mechanical engineering enterprises, 9.000 of which are decision-makers from the functional areas production & technology. 1)

antriebstechnikMarkt & Technik

Beschaffung aktuellSCOPE

Der BetriebsleiterIndustrieanzeiger

maschine + werkzeugkonstruktionspraxis

Produktion

10 0005000

mavSCOPE

NC Fertigungkonstruktionspraxis

Industrieanzeigermaschine + werkzeug

fertigungProduktion

Der Betriebsleiter

30001500300

Industrieanzeiger

Produktion

SCOPE

50002500

(1)Source:„ReachAnalysis2006forMechanicalEngineering“byTNSEmnid,Bielefeld,onbehalfofVDMAVerlagGmbH

5. MMMaschinenMarktistheleadingtitleinallcompanies–large-scaleorsmall-scale!

Reachamongstdecision-makersrelatingtotheprocurementofroboticsystems

Readers of an average issue (K1 value); expansion basis are �5.100 defined professional decision-makers from German mechanical engineering enterprises, 8.400 of which are responsible for the procurement of robotic systems. 1)

Reachamongstdecision-makersintheGermanmachinebuildingindustryrelatingtocompanysize.

Readers of an average issue (K1 value); expansion basis are �5.100 defined professional decision-makers from German mechanical engineering enterprises 1)

SCOPE

Industrieanzeiger

Produktion

10 0005000

1 bis 99 100 bis 499 500+

6. MMMaschinenMarktoffersmaximumreachinallareas!The analysis determines the reach of specialist magazines amongst decision-makers for specific investments. MM MaschinenMarkt always ranks first amongst 25 surveyed areas.

Reachamongstdecision-makersrelatingtotheprocurementofmachinetools

Readers of an average issue (K1 value); expansion basis are �5.100 defined professional decision-makers from German mechanical engineering enterprises, 22.000 of which are responsible for the procurement of machine tools. 1)

NC Fertigungfertigung

Beschaffung aktuellSCOPE

konstruktionspraxisIndustrieanzeigerDer Betriebsleiter

maschine + werkzeugProduktion

10 0005000

Der Konstrukteur; mavSCOPE

NC FertigungIndustrieanzeiger

fertigungmaschine + werkzeug

konstruktionspraxisProduktion

Der Betriebsleiter

50002500

Reachamongstdecision-makersrelatingtotheprocurementofassemblyandhandlingsystems

Readers of an average issue (K1 value). Projection basis: �5.100 defined professional decision-makers from German mechanical engineering enterprises, 18.500 of which are responsible for the procurement of machines and systems for assembly and handling.1)

mav; NC Fertigungfertigung

SCOPEkonstruktionspraxisBeschaffung aktuell

maschine + werkzeugIndustrieanzeiger

ProduktionDer Betriebsleiter

50002500

Investment areas surveyed: sensorics, industrial image processing, control, communication and connection technology, visualization, operation and monitoring, safety and surveillance systems, power supply, production and machine software, robotics, assembly and handling systems, grippers/modules/ tensioning and stopping devices, ball and slide bearings, linear technology, gear motors and frequency converters, interlocking elements and transmissions, drive elements, hydraulics, pneumatics, seals, materials handling, intralogistics and material flow, precision tools, machine tools, services. All results are listed onwww.maschinenmarkt.de/reichweite.

500

ReachAnalysis2006forMechanicalEngineering


MediaData2009

Editorialthemes MMissuesNo.,2009AirConditioningandVentilation 8, 18, �6, 42

Assembly,HandlingSystems, Robots 4, 8, 1�, 17, 22, 26, 29, �4, �7, 41, 45, 48, 52/5� Feeding and transfer systems

AutomationSystemssee also Production Automation, Process, Automation, Fluidics, Assembly, Handling Systems, Control Systems

CastingandForging 7, 24, 45

CompressedAirTechnologysee also Pumps, Compressors, Valves and Fittings, Piping, Fluidics

ControlSystemsTechnology 1/2, 6, 10, 14, 18, 21, 25, 28, �2/��, �6, �9, 4�, 49Programmable controllers, relay and contactor control systems CNC-computer numerical control systems, mechanical, hydraulic and pneumatic control systems

C-Technologies 4, 9, 12, 15, 21, 26, �0, �5, 41, 47CAD, CAM, CAP, CIM

CuttingSystems 6, 10, 16, 2�, 29, �5, �9, 41, 46, 52/5�Cutting, sawing, cutting systems, water jet and laser cutting, laser technology, sawing machines, saw blades, tools, periphery

DesignComponents 5, 10, 14 17, 24, 29, �2/��, �8, 44, 49

DriveEngineeringDrives, transmission motors, elements, controllers 1/2, 6, 10, 15, 18, 22, 27, �1, �6, �9, 42, 46, 50

ElectricalEquipment/IndustrialElectronics �, 7, 11, 14, 16, 20, 24, 27, �0, �4, �8, 42, 44, 47, 50Wiring and installation, switchgears, switches and pushbuttons, control cabi-nets, lighting, power supply, electronics, power electronics, relays, control electronics, sensors, programmable controllers, plug-in cards for PC

EnvironmentalProtection 24, �8Disposal, recycling, plant engineering, power engineering, heating, air pollution control, noise prevention, waste water systems

Fluidics �, 7, 11, 14, 19, 25, 28, �4, �7, 4�, 48, 52/5�Hydraulics and pneumatics, valves, seals, filters, control systems

Forgingsee also Casting and Forging

Forming �, 6, 12, 16, 19, 2�, 27, �1, �6, 40, 44, 46, 50Sheet, tube and wire working, drawing and rolling, bending, punching, notch-ing, FMS(flexible manufacturing systems), FMC (flexible manufacturing cells), strip slitting lines, tools, tool management, feeding and outfeeding devices, periphery, mould making

ImageProcessingsee also Measurement and Testing

IdentificationTechnologysee also Material Flow and Logistics

IndustrialBuilding 8, 27, 44, 50Building management, building services management systems, building secu-rity, fire protection, explosion protection, interior finishing, wiring and installation, lighting, machinery, equipment, materials, halls, gates, ramps, stores, renovation of buildings, site conservation, facility management

IndustrialSafety 5, 12, 19, 28, �6, 4�, 49Personal protective clothing, human engineering, workplace kit, accident prevention, dangerous goods safety, fire and explosion protection

ITBusiness see also managementBusiness and technical software: Business process management, ERP, MRP, CRM – computer-aided customer management, supply chain management, documents management, internet, intranet, e-commerce, IT-security. Communication: telecommunication, telephones, paging systems, telefax machines, computer and accessories, interfaces, networks, client-server solutions

JoiningandFastening 4, 9, 1�, 19, 2�, 29, �5, 40, 46, 51Mechanical fastening elements and methods, autogenous, friction, plasma and laser welding, laser systems, soldering, gluing, joining and fastening tools

LaserSystems Specials in MM 2� and MM �5see also Joining and Fastening, Cutting Systems, Measurement and Testing

Logistics see also MM Logistik and Material flow Material flow, handling, transport, storage, picking procedure, industrial trucks, goods received, just in time organisation, packaging

Editorialthemes MMissuesNo.,2009MachineTools

Maintenance 1/2, 6, 10, 15, 20, 25, �1, 40, 44 Equipment, maintenance devices, cleaning machines, testing devices, tools, machines and plant service, teleservice, machinery overhauling

Management willbetreatedineveryissueManagement, finance, leasing, legislation, tax, controlling, purchasing, marketing, project management, quality management, CAQ, further training, after-sales service

MeasurementandTesting �, 8, 1�, 17, 20, 22, 25, 28, �7, 4�, 47, 51Equipment and sensors for measuring and testing, image processing, laser measurement, statistics, material testing, software, mechanical, elec-tronic, optic and magnetic sensors, chemo- and biological sensors, process instrumentation, sensors, measuring equipment, measurement recording

MaterialFlow 8, 10, 14, 18, 21, 25, 29, �4, �8, 42, 45, 48, 52/5�Logistics, handling, transport, stocking, picking procedure, just in time organisation, packaging

Materials 8, 1�, 16, 20, 2�, 27, �2/��, 40, 45, 51Plastics, ceramics, natural materials, composites

OperationalSystems/Equipment willbetreatedineveryissuePneumaticssee also Fluidics

ProductionAutomationandProcessautomation see also Measurement and TestingProduction control systems, process control systems, visualisation systems, BDE, networks, industrial communication, industrial PCs, software, field buses

ProductionMachining 1/2, 4, 7, 9, 11, 1�, 15, 17, 20, 22, 24, 26, 28, �0, (metal-cuttingproduction) �2/��, �5, �7, �9, 41, 4�, 47, 49, 51Production automation, tools, tool management, FMS (flexible manufacturing systems),FMC (flexible manufacturing cells), tools and mould making, CIM components, flexible manufacturing, precision tools, monitoring and diagnos-tics, lubricants, lubricant preparation, lubricant recycling, oils and fats, machine tools for turning, milling, grinding, drilling, honing, eroding, tool changing systems, clamping pieces and clamping devices

ProcessingofPlastics 1/2, 11, 16, 21, 26, �2/��, 40, 47Extrusion, blow moulding, thermoforming, moulding and foaming systems, material preparation, sequence planning, quality inspection, tools, periphery, mould makingPowerEngineering 4, 7, 14, �0, �6, 4�, 49

ProcessEngineering see also Pumps, Compressors, Valves and Fittings, Piping, Fluidics

ProductionInstrumentation see also Measurement and Testing

Pumps,Compressors,ValvesandFittings,Piping �, 7, 14, 18, 22, 27, �1, �4, �8, 42, 48, 52/5�

QualityManagement see also Management

RapidPrototyping 11, 25, 47Processes, plants, materials

Roboticssee alsoAssembly, Handling Systems

SawingEngineeringsee also Cutting Systems

SensorSystems Specials in MM 20 and MM 46see also Measurement and Testing

SheetMetalWorking see also Forming

SurfaceTreatmentTechnology 5, 9, 12, 15, 17, 21, 26, �2/��, �7, 41, 45, 50Systems and processes for pre-treatment, finishing, coating and de-coating, electroplating

Tools 4, 11, 17, 24, �0, �5, �9, 44, 51Precision tools, tool management, forming tools

WeldingandCutting see also Joining and Fastening, Cutting Systems

EditorialThemes

MediaData2009

12 Print Online Event Service Print Online Event Service 1�12 Print Online Event Service Print Online Event Service 1�

Tradefairorexhibition Location Dates Issue

A+A – Safety, security and health at work Düsseldorf 0�. - 06.11.09 4�

ACHEMA – International exhibition and congress on chemical engineering, enviromental protection and biotechnology Frankfurt/Main 11. - 15.05.09 18

BLECHEXPO – International trade fair for sheet metal working Stuttgart 01. - 04.12.09 46

CeBIT–The No. 1 marketplace for digital busniness Hanover 0�. - 08.0�.09 8

CeMATAsia – International exhibiton for materials handling, automation and logistics Shanghai/China 26. - 29.10.09 42

CERAMITEC – International trade fair for machinery, equipment, plants, processes and raw materials for ceramics and powder metallurgy Munich 20. - 2�.10.09 40

CIMT – International exhibition for manufacturing technology and equipment Beijing/China 06. - 11.04.09 1�

CleanRoomsEurope – International trade fair for clean-room technology, hygiene and production under clean conditions Stuttgart 24. - 26.0�.09 11

COMPOSITESEUROPE – European trade fair and forum for composites, technology and applications Stuttgart 27. - 29.10.09 42

Control – International trade for quality assurance Stuttgart 05. - 08.05.09 17

CleanRoomsEurope – International trade fair for clean-room technology, hygiene and production under clean conditions Stuttgart 11. - 1�.0�.08 9

Control – International trade fair for quality assurance Stuttgart 05. - 08.05.09 17

Die&MouldChina – International exhibiton for die and mould technology Shanghai/China 02. - 05.06.09 21

DMSEXPO – Digital Management Solutions – Europe´s leading traid fair and conference for enterprise content and document management Cologne 22. - 24.09.09 �7

e_procure&supply – Trade fair congress for procurement and supplier management Nuremberg 06. - 07.05.09 17

easyFairsANTRIEBSTECHNIk/INSTANDHALTUNG – Trade fair for electrical and mechanical drive technology, hydraulic and pneumatic systems/Trade fair for maintenance and repair Dortmund 02. - 05.09.09 �4

EDMexpo – Trade fair with international congress for wire erosion and EDM die sinking Sinsheim 24. - 26.0�.09 11

ELEkTROTECHNIk Dortmund 02. - 05.09.09 �4

ELTEC – Trade fair for electrical building technology, information and lighting systems Nuremberg 21. - 2�.01.09 �

embeddedworld – Exhibiton & conference Nuremberg 0�. - 05.0�.09 7

EMOMilano – The world of metal processing Milano/Italy 05. - 10.10.09 �9

EMV Stuttgart – International trade fair and congress for electromagentic compatibility Stuttgart 10. - 12.0�.09 9

ENERGYShow – International exhibiton for energy infrastructure and services, power generation and distribution, electrical technology, energy and renewable energy Shanghai/China 0�. - 07.11.09 4�

enertec – International trade fair for energy Leipzig 27. - 29.01.09 4

EuroID – International trade fair and information forum for automatic identification Cologne 12. - 14.05.09 18

EuroMold – World fair for moldmaking and tooling, design and product development Frankfurt/Main 02. - 05.12.09 47

EuropeanCoastingsSHOW – plus Adhesives, Sealants, Construction Chemicals Nuremberg �1. - 02.04.09 12

E-worldenergy&water – International trade fair and congress Essen 10. - 12.02.09 4

FABtecIndia – International trade fair sheet metal working, welding technology, painting and coating Coimbatore/India 21. - 25.01.09 �

FachPack – Trade fair for packaging solutions Nuremberg 29.09 - 01.10.09 �8

Fakuma – International trade fair for plastics processing Friedrichshafen 1�. - 17.10.09 40

Ifyouwanttoadvertiseinconnectionwithparticularfairsthispagegivesyouanalphabeticaloverviewofthemajorindustrialfairsscheduledin2009.Tosimplifyyourplanningwehavelisteddetailsoftherespective“MM“previewissuesalongsidethedatesofeachevent.

Blechexpo

Messe Daily

Achema

Messe Daily

TradeFairs&Issues


MediaData2009


HANNOVERMESSE – The most important international technology event Hanover 20. - 24.04.09 14 + 15

IndustrialAutomation – INTERKAMA, Factory Automation, Industrial Building Automation

Motion,Drive&Automation – Leading international trade fair for drive and fluid technology

Digitalfactory – Leading international trade fair for intergrated processes and IT-solutions

Subcontracting – Leading international trade fair for subcontracting services, materials, components and system for vehicle construction, mechanical engineering and plant engineering

Energy – Leading international trade fair for renewable and conventional power generation, supply, transmission and distribution

Wind – Leading international trade fair for wind technology systems, components and services

PowerPlantTechnology – Leading international trade fair for power plant planning, construction, operation and maintenance

PipelineTechnology – Leading international trade fair for pipeline technologies and systems

ComVac – Leading international trade fair for compressed air and vacuum systems

SurfaceTechnology – Leading international trade fair for surface technology

MicroTechnology – Leading international trade fair for applied microsystem technology and nanotechnology

Research&Technology – Innovation market research and development

IndustrialAutomationShow – International exhibiton for production and process automation, electrical systems, robotics, industri-al automation, IT & software and microsystems technology Shanghai/China 0�. - 07.11.09 4�

intec – Trade fair for manufacturing tool and special purpose machine construction Leipzig 24. - 27.02.09 7

InternationaleHandwerksmesse – Leading trade fair for the craft trades and medium-sized business Munich 11. - 17.0�.09 9

InterPart – International supplier trade fair for the automotive industry and machine and plant construction Karlsruhe 05. - 06.05.09 17

Intersolar – International trade fair and congress for solar technology Munich 27. - 29.05.09 20

ISH – Leading international trade fair for bathroom, building, energy and air-conditioning systems and renewable energies Frankfurt/Main 10. - 14.0�.09 8

JECCompositeShow Paris/France 24. - 26.0�.09 10

kMO – Trade fair for plastics processing Bad Salzuflen 25. - 28.0�.09 11

LASERWORLDOFPHOTONICS – International trade fair and congress for components, systems and applications for optical technologies Munich 15. - 18.06.09 2�

LEARNTEC – International trade fair and congress for educational information Karlsruhe 0�. - 05.02.09 4

LogiMAT – International trade fair for distribution, materials handling and information flow Stuttgart 0�. - 05.0�.09 8

LogIntern – Trade fair for internal logistics Nuremberg 29.09 - 01.10.09 �8

MAINTAIN – International trade fair for industrial maintenance Munich 1�. - 15.10.09 40

MaterialVision – Materials for product development, design and architecture Frankfurt/Main 16. - 18.06.09 2�

MATERIALICA – International trade fair for material applications, surface technology and product engineering Munich 1�. - 15.09.09 40

mechatroniX – International trade fair for progressive product development based on mechatronics Augsburg 16. - 18.06.09 2�

metallMünchen – European trade fair for metal processing Munich 11. - 14.0�.09 9

MetalworkingandCNCMachineToolShow – International exhibition for machine tools, sheet metal, pipe and tube production, mould and die construction, tools Shanghai/China 0�. - 07.11.09 4�

Midest – The world’s leading industrial subcontracting show Paris/France 17. - 20.11.09 45

TradeFairs&Issues

MediaData2009



MiNaT – International trade fair for precision mechanics, ultra-precision, micro- and nanotechnologies Stuttgart 21. - 24.09.09 �7

Motek – International trade fair for assembly and handling technology Stuttgart 21. - 24.09.09 �7

MSV – International trade fair for machine building Brno/Czechia 14. - 18.09.09 �5

NEWCAST – International trade fair for precision castings and Newpart Innovation Park Düsseldorf 2�. - 25.06.09 24

parts2clean – Leading international trade fair for industrial parts cleaning Stuttgart 20. - 22.10.09 41

PCIMEurope – International trade fair and conference for power electronics, intelligent motion and power quality Nuremberg 12. - 14.05.09 18

PrintPack – Trade fair for package printing and packaging supplies production Nuremberg 29.09. - 01.10.09 �8

Productronica – International trade fair for electronics production Munich 10. - 1�.11.09 44

PTCAsia – International trade fair for drive technology, fluidics, compressed-air technology, machine parts, ball bearings and combustion engines Shanghai/China 26. - 29.10.09 42

QualiPro – Trade fair for quality assurance in production Dortmund 22. - 25.09.09 �7

Rapid.Tech – User conference and exhibition for rapid technology Erfurt 26. - 27.05.09 20

RESALE – International trade fair for used machines and systems Karlsruhe 22. - 24.04.09 17

Robots&VisionShow – International exhibition for robotic and image processing systems Chicago/USA 09. - 11.06.09 22

SCHWEISSEN&SCHNEIDEN – International trade show for joining, cutting and coating Essen 14. - 19.09.09 �5

Schweisstec – International trade fair for welding technologies Nuremberg 24. - 26.11.09 46

SENSOR+TEST – International trade fair and congress for sensorics, measurement and test systems Nuremberg 26. - 28.05.09 20

SIT – Saxon trade fair for industry and technology Chemnitz 10. - 12.06.09 22

SMT/Hybrid/Packaging – International trade fair and congress for system integration in microelectronics Karlsruhe 05. - 06.05.09 16

SPS/IPC/DRIVES – International trade fair and congress for electric automation technology, systems and components Nuremberg 24. - 26.11.09 46

Stamping-Days Karlsruhe 05. - 06.05.09 16

Stanztec– Exhibition for stamping and tool making Pforzheim 16. - 18.06.09 2�

Surfacts – International trade fair for surface treatment Karlsruhe 05. - 06.05.09 17

SYSTEMS – Ideas for better business Munich 27. - �0.10.09 42

techtextil– International trade fair for technical textiles and nonwovens Frankfurt/Main 16. - 18.06.09 2�

TerraTec –International trade fair for environmental technology and services Leipzig 27. - 29.01.09 4

TIMTOS – International machine tool exhibition Taipei/Taiwan 02. - 07.0�.09 7

transportlogistics – International trade fair for logistics, telematics and transport Munich 12. - 15.05.09 18

Turning-Days – Trade fair for turned parts manufacturing Villingen-Schwenningen 2�. -25.04.09 15

turntec – International trade fair for turned parts and turning and milling technology Frankfurt/Main 02. - 04.12.09 47

VISION – International trade fair for industrial image processing and identification technologies Stuttgart 0�. - 05.11.09 4�

WIN –WorldofIndustry – International trade fair for the manufacturing industry – automation, electro technology, hydraulics and pneumatics Istanbul/Turkey 26.02 - 01.0�.09 7

WIN– WorldofIndustry – International trade fair for the manufacturing industry – machinery, welding, surface treatment, material handling Istanbul/Turkey 05. - 08.02.09 4

Z– DieZulieferermesse – International trade fair for parts, components, modules and technologies Leipzig 24. - 27.02.09 7

Motek

Messe Daily

TradeFairs&Issues


MediaData2009

SizeofjournalDIN A4, 210 mm wide, 297 mm high

Typearea190 mm wide, 270 mm high, 4 columns each 46 mm wide, 1/1 page = 1080 mm

SizesandpricesofinsertionsSizeWidthxHeight Basicpriceb/w Basicpriceb/winmm (facingeditorial) (inadvertisingsection) € €

1/1 page 190 x 270 6,720.00 2/� page 190 x 180 126 x 270 4,480.00Junior page 1�6 x 190 4,200.001/2 page 190 x 1�4 94 x 270 �,�60.00 1/� page 190 x 88 62 x 270 2,240.00 1/4 page 190 x 66 94 x 1�4 46 x 270 1,720.00 1,620.00 �/16 page 190 x 48 94 x 99 1,290.00 1,215.00 1/8 page 190 x �2 94 x 66 860.00 810.00 46 x 1�4 817.00 * 770.00 *�/�2 page 94 x 48 607.00 46 x 99 577.50 *1/16 page 94 x �2 405.00 46 x 66 �85.00 *�/64 page 94 x 24 �05.75 46 x 48 288.75 *1/�2 page 94 x 15 202.50 46 x �2 192.50 *

*For firm disposed serial advertisements from 1� ads up per year.

Baserateforclassifiedadverts5.90 € per single column mm line (1mm high, 46 mm wide). 6.40 € with red as 2nd colour.

ReductionsInsertions placed within the space of a year

Seriescontract � ads 7 ads 1� ads 26 ads 50 ads � % 5 % 10 % 15 % 20 % Spacecontract 1/2 page 1 page 2 pages 5 pages 8 pages � % 5 % 10 % 15 % 20 % Please ask for special conditions applying to larger orders.

ColourchargesFor additional standard colours according to the European colour pattern (not sub-ject to discounts)size 2ndcolour 3rdcolour 4thcolour fullcolour € € € €

1/1 page 620.00 620.00 260.00 1,500.00 2/� page 620.00 620.00 260.00 1,500.00 1/2 page �90.00 �90.00 140.00 920.00 1/� page �90.00 �90.00 140.00 920.00 1/4 page 205.00 205.00 100.00 510.00

Price for each special colour on request

Bleedcharges10 % of the gross price of a b/w page. Standard page size plus � mm bleed per edge. This extra charge also applies for single-side bleed only.Ratesforpreferredpositionsinside front cover, inside back cover and back cover, 2 colours at least (only stan-dard colours according to the European colour pattern)1/1 pages 7,�92.00 € (plus colour charges)Ratesforspecialsizes

Double page spreads 14,940.00 €

(up to 4 colours, according to the European colour pattern)

Bound-ininsertsup to 1�5 g/m2 2 pages 7,910.00 € 4 pages 11,865.00 € 6 pages 16,820.00 € 8 pages 19,718.75 €more than 1�5 g up to 150 g/m2 10 % extra chargemore than 150 g up to 180 g/m2 25 % extra chargemore than 180 g/m2 on request

Discounts:See space and series contract, also in combination with advertisements.

SizeUntrimmed size �06 mm high, 216 mm wide, (four pages and more, please deliver folded); delivery until copy date of respective issue. Presentation of a sample copy is required prior to confirmation of order.

Inserts(not subject to discounts)Size up to 4 pages 287 mm x 200 mm and up to 25 grams in weight per thousand 250.00 €; (for complete circulation: 11,050.00 €) up to 50 grams in weight per thousand 260.00 €; (for complete circulation: 11,9�4.00 €) Presentation of sample is required prior to confirmation of order. Delivery 14 days prior to publication. (Prices for inserts with a higher paper weight or on very thin paper on request). For postal reasons only national print run can be booked.

AttachedpostcardsAttached postcards size DIN A6 (10.5 cm x 14.8 cm) up to 5 g in weight, in connection with a 1/1 page advertisement or a 2 pages insert 25 % extra of net rate plus �5.00 € for gluing per thousand.

DeliveryTo be dispatched free to:Vogel Druck und MedienserviceLeibnizstr. 5 D-97204 Höchberg, Germany(with notice “MM MaschinenMarkt“, No....)

Printingmethod:Inside pages:web-fed offset, Cover: Sheet-fed offsetBinding: Hot-melt adhesive binding

PrintingmaterialsPlease send us your printing materials in the form of print-optimized PDF files.Following data transmission options are available:■ E-mail: [email protected]■ ISDN-Mac: +49 9�1 418-�0 18, -�0 19■ FTP server: vogelftp.vogel-net.de, User: vs, Password: service

If you have any questions about sending us your data, please contact:Mr Drescher: +49 9�1 418-2� 09or Mr Sommer: +49 9�1 418-22 86

RateCardNo.070fromJanuary1,2009

MediaData2009


AdvertisingformatsBanner

With its offering of classical online advertising formats, www.maschinenmarkt.de provides the right format for every advertising message. See page 18 for more information.

Advertisinginthenewsletter

The MM MaschinenMarkt- newsletter is proven by the IVW! Rely on transparency and on audited reach data. For further information please see page 19.

Whitepaper

Draw attention to the advan-tages and possible uses of your products. Position yourself as a solution provider and technology leader.See page 22 for more information.

Webcast

Use the full range of multimedia presentation possibilities to help the user get a feeling for your products and services.See page 2� for more information.

BusinessClip

Here you have the opportunity to place your product-clips or imagemovies and present it to the users. On Page 18 you get more infor-mation about business clips.

Productdatabase

Present your products and communicate your expertise, specials and capability. Read more about the product database on page 21.

Companyentry

Our extensive company data-base makes it easier for users to find your company. In addi-tion, it offers a wide range of research options.Read more about company entries on page 20.


MediaData2009

* IVW identifies and examines the proliferation of advertising media on a neutrally and objectively way. It supplies with their work results reliable data for consumer, professional advertisers and for the media competition among themselves. So the media providers, advertisers and advertising agencies created an effective control system. In the field of online media, IVW noted the total number of page views and the various associated processes of web offerings.

Reachdevelopmentmaschinenmarkt.de*:

ReachdevelopmentVogelBusinessNetwork:

500,

000

1,00

0,00

01,

500,

000

2,00

0,00

02,

500,

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0

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July2007

Aug Sep Oct Nov Dec Jan 2008

Feb March April May June July

142,

251

42�,

954

167,

�82

456,

972

258,

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6�2,

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427

892,

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1,21

9,80

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8,95

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4

Visits Page Impressions

1 Webaddress(URL): www.maschinenmarkt.de

2 Briefprofile: www.maschinenmarkt.de offers a broad spectrum of in-depth engineering and product information along with the latest news from the manufacturing industry on an interactive multi-media platform. Whitepapers, webcasts, forums for individualized information exchange, weblogs, topic micro-segmentation, individualized newsletters, RSS feeds and search agents in „My Areas“ give users a variety of new tools for dis- seminating information

3 Targetgroup: www.maschinenmarkt.de is the industry portal for managers and engineering professionals in the core sectors of the manufacturing industry.

4 Publisher: Vogel Business Media GmbH & Co. KG Postal Address: MM MaschinenMarkt, 97064 Wuerzburg, Germany Street Address: Max-Planck-Str. 7/9, 97082 Wuerzburg, Germany Phone: +49 9�1 418-0 Fax: +49 9�1 418-2022 Internet: www.vogel.de E-mail: [email protected]

5 Editorialoffice: Ken Fouhy, Editor-in-Chief Phone: +49 9�1 418-220� E-mail: [email protected]

6 Advertisements: Luise Rechter Phone: +49 9�1 418-2988 Fax: +49 9�1 418-28�� E-mail: [email protected]

7 Datadelivery: Please refer to the detailed information at www.kunden.vogel.de/Techspecs

Thinkintermsofcrossmedia!

MM MaschinenMarkt is a weekly industrial magazine that offers up-to-date information about the complete manufacturing industry. The range of technical topics is rounded out with business news and reports from management and IT. The magazine section contains news about key events and current trends in the industry and economy. The demand-creating range of topics of MM MaschinenMarkt is compiled on the online platform maschinenmarkt.de.

July 2007

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MediaData2009


Bannersinallstandardformats

With its offering of classical online advertising formats www.maschinenmarkt.de provides the right format for every advertising message. Individually planned and efficiently implemented, designed and programmed by Vogel Business Publishing Service on request.

You can see a demonstration of possible banner formats online at www.maschinenmarkt.de/banner. Please refer to our detailed instructions at www.kunden.vogel.de/Techspecs.

Dimension:160 × 600 px od. 120 × 600 pxFile size:50 KB

Dimension:��6 × 280 pxFile size:50 KB

Dimension:max. 200 characters, Whitepaper/Web-cast of the week

Dimension:on request File size:on request

Dimensions:728 × 90 px top 160 × 600 px or120 × 600 px rightFile size: 100 KB

Dimension:728 × 90 pxFile size:50 KB

Dimension:468 × 60 pxFile size:50 KB

Dimension:on requestFile size:on request

Dimension:150 × 150 pxFile size:on request

Productscope/description CPTR(priceper1,000adimpressions,withbannerrotationinEUR)

Prices

Fulls

ize

Ban

ner

Ove

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Skys

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Hoc

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tick

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Homepage

Rotating placement on the homepage and available entry pages of the top navigation bar (content search/database search)

85.00 1�0.00 1�5.00 180.00 2�0.00* 115.00 159.00 2�0.00 2�0.00**

TopicchannelRotating placement on a topic level and on all available sub-pages (keyword level)

Productscope/description Basicrate

Topicsponsoring Book a complete topic level Link from the homepage to the sponsored topic level (on the Infobox)Logo display incl. „Sponsored by COMPANY“ (on the right) at the sponsored topic levelWallpaper background in the sponsored area and/or book all standard banner positions (Text ad, Oversize Banner, Hockeystick, etc.)Link to your own topic microSite

from EUR 7,900.00 per month

MicroSite Creation of a linked sponsoring-specific microSite on request

Banner

*Placement at the topic level only in combination with topic sponsoring **Placement only on the homepage and the available level only in combination with topic sponsoring


MediaData2009

*Placement at the topic level only in combination with topic sponsoring **Placement only on the homepage and the available level only in combination with topic sponsoring

FullsizeFormat468x60px Sk

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160

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RecipientAnalysisofMMMaschinenMarkt–TheNewsletterfortheIndustry:By sector:

By occupational status:

Rest 5.9%

Department manager/ division manager

18.2%

Project manager/ group manager

24.6%

General manager/ board of managers

37.8%

Not specified 13.5%

ThebannerformatsinourdailyMMMaschinenMarkt-newsletter

Bannerplacementinthedailynewsletter RatesinEURpermailingforthebookedperiod

18,800 contactsdaily delivery from monday to fridayavailable formats: Fullsize, Skyscraperdiscount: 10% (>4 emissions)*

Fullsize Skyscraper

800.00 956.00

Yourpartnerfornewsletter-advertising!ThereachoftheMMMaschinenMarkt-newsletterisprovenbytheIVW!

Relyontransparencyinyourmediaplanningandtrustonlyauditedreachdata.

Forfurtherdetailspleasecheckwww.ivw.de

Newsletter

* Quantity discounts refer to a booking period of 1 month.

MMMaschinenMarktdailynewsletterwithnewsfromthepast24hoursThe daily MM MaschinenMarkt Newsletter offers the latest news and information for the manufacturing industries, compiled by the editors of MM MaschinenMarkt.

Main topics:Metal-cutting manufacturing (turning, milling, grinding)Forming (pressing, bending, blanking, internal hydroforming)Material flow and logistics (forklifts, belt conveyors, overhead conveyors, storage techniques, picking systems)Design engineering (materials, lightweight construction, drive and control technology)AutomationDigital factoryProduction engineeringManagement and IT

Energy/mining 5.4%

Chemical industry 9.7%

Nonmetallic mineral processing/

fine ceramics 4.7%

Metal working, metal processing

22.8%

Not specified 8.4%

Machine building 22.8%

Other 5.5%

Trade 3.6%

Timber, paper, printing industry

1.8%

Electrotechnical companies

8.2%

Vehicle, ship and aircraft construction

4.6%

MediaData2009


Presentyourcompanyonwww.maschinenmarkt.de

= service included − = service not included

Listing-view(searchresult) Basic Business Premium

Placement above Basic listings −

Placement above Business listings − −

Company name

Town/city

Country

Link to company profile

Brief description −

Company logo − −

Link to contact form − −

Listing view

BasicWith our Basic company entry, your company appears in compact form on our Business Efficiency Portal in the right context.

PremiumProminent placement – highly efficient entry. When you choose the Premium Package your product and service portfolio attracts extreme attention.

BusinessThe Business company entry offers you an attractive placement at a fair price. A brief company profile is included.

CompanyEntry

Detail view

Detailview(companyprofile) Basic Business Premium

Address data

Commercial register ID

ISO-DIN-Certification

Phone, fax number −

URL −

Brief overview of company −

Company logo −

Link to contact form – –

Contacts with photo − −

Dates − −

Company news − −

Company photos − −

Company brochures − −

Products in showroom included � 10 20

Additional products bookable −

Product name

Product designation

Brief description of the product −

Product photo −

Link to product URL − −

Companyentry Basic Business Premium

Basepriceperyear*(EUR) 0.00 895.00 1,695.00

* The entry is renewed for one year at the applicable list price if it is not cancelled in writing at least three months prior to the end of the contract period.



MediaData2009

ProductcatalogincludingPremiumcompanyentry*

Present your company and all your products in compliance with the eCl@ss standard. No manual updates are required. Through parameter search, it is easy to find your products in the product database and your company entry. The find-ability and reach of your product range is enhanced substantially.

Why eCl@ss?

eCl@ss is a standardized system for grouping goods and their properties, with the aim to simplify electronic trade for categorized products.

Segments

Main groups

Groups

Commodity classes

Properties Product descriptionStandard sets of properties and key words

Productdatabase

Productcatalogscope Productcatalog

Generation of a complete product catalog (unlimited number of products) including product photos and specifications according to the eCl@ss standard

Premium company entry* included (worth EUR 1,695.00)

Listingviewofproductsintheproductdatabase

List of all products including picture

Short description of the products

Supplier details

Reference to Premium company entry*

Detailviewofproductsintheproductdatabase

eCl@ss product data

Additional product data

Product details and specifications

Manufacturer details

Inquiry list

Basicpriceperyear EUR2.995,00**

* See page 20 for details on the scope of the Premium company entry.

** The entry is renewed for one year at the applicable list price unless it is cancelled in writing at least three months prior to the end of the contract period.

MediaData2009


Listing view Detail view

Positionyourselfasatechnologyleader!Use this opportunity to present your company as competent solution provider with a whitepaper on www.maschinenmarkt.de. In the scope of this editorial environment, a whitepaper will direct the attention of your potential customers straight to your scope of services.

Log on to the decision-making of your target group and generate highly qualified business contacts.

Whitepaper

Productscope Basic Business Premium

Placement in the whitepaper database

Generation of keywords, conversion into flashpaper

Leads generated during booking period −

Purchase of leads possible not relevant

Five individual registration questions (for marketing purposes) − −

Listingview(searchresults) Basic Business Premium

Placement above Basic listings −

Placement above Business listings − −

Title of whitepaper

Link to comany profile

Brief description/teaser −

Company logo − −

Detailview(briefdescription) Basic Business Premium

Brief description/teaser

Link to download

Link to comany profile

Basepriceforthreemonths(media performance only) 0.00 1,190.00* 2,290.00*

Options Basic Business Premium

Purchase of leads EUR 40.00 per Lead not relevant

Production and translation of whitepaper On request

On request

On request

* After the booking period business and premium whitepaper will be automatically downgraded to basic!

LEADaudited


Whitepaper view


MediaData2009

Realvalueofbenefitinamulti-mediaenvironment!A webcast attracts maximum attention among your target group and fulfills the viewers´ individual information demand. Generate or intensify your contacts without having to leave your desk – more innovative and personal than before.

You have the choice of the following options: publication of a webcast that you produce yourselfpublication of a webcast which is produced by Vogel Business Mediasponsoring of an editorial webcast

Listing view Detail view

Webcast view

Productscope On-Demand-Webcast

Inclusion in the webcast database; users must register to view the webcast

Link to relevant topic field

Five individual registration questions (for marketing purposes)

Leads generated during booking period included

Listingview(searchresult)

Title of webcast

Brief description/Teaser


Company logo

Detailview(briefdiscription)

Summary/Abstract

Company

Link to download

Basepriceforthreemonths(media performance only) EUR2,800.00

Options

Purchase of leads (after the three months) EUR 40.00

Production of a webcast On request

LEADaudited


On-Demand-Webcast

MediaData2009


When you act as a moderator you need a webcam, a microphone and Internet access (DSL or higher speed connection). Viewers only need Internet access.

Video and audio on the net: Live-Webcast Presentation

Your finished presentation is shown here.

Listofviewers

You can view the list of guests who are online.

Chatfunction

Use the chat function to communicate with other participants.

Presenters

Up to 4 persons can form a panel of experts to moderate the Live-Webcast.

Agenda

Breakdown of your presentation.

SurveysandDownloads

Presenters can use this window to conduct a viewer survey. The results are presented during the event.

You can use Live-Webcasts for the following:Up to four experts at different locations can discuss specific topics. The moderators respond to all questions from viewers in real time creating personal contact.

Talks and training via live-webcasts can be used to transfer specific know-how and actively involve the viewers. Your experts provide a live demonstra-tion of the advantages, potential applications and performance features of your products.

Highlight the benefits of your products and the expertise of your company in a dynamic, interactive presentation. Your audience can use the chat func-tion and a microphone to ask questions during the presentation and answers can be provided in realtime.

Conduct surveys during the conference and get direct feedback which you can use to generate customer-specific data for your company.

Following the live broadcast, the webcast can be made available for down- loading by registered users as an On-Demand-Webcast.

Productscope Live-Webcast

One live broadcast

Possible participation as (sub-)presenter

Participants are reminded by E-mail one hour and fifteen minutes before the broadcast starts

After the live broadcast the webcast is included in the webcast database for viewing as an on-demand webcast by registered users

Link to relevant topic field

Five individual registration questions (for marketing purposes)

Leads generated during booking period included

Listingview(searchresult)

Title

Brief description / Teaser


Company logo

Detailview(briefdescription)

Short text / Abstract

Company

Link to download

Basepriceforthreemonths(media performance only) EUR3,900.00

Options

Purchase of leads (after the three months) EUR 40.00LEAD

audited

Live-Webcast



MediaData2009

AdvertisingCustomerPortal

AdCenterTheindividuallead

Reports&Statistics

LeadCenter–coreoftheperformancemeasurement

LEADaudited

Our advertising customer portal gives you a tool for measuring success and managing your online bookings that is unique in the German media industry.

Detailed information about the success of the web formats you have booked is available on this portal. You can use the LeadCenter to manage the leads which you have generated with your whitepapers and webcasts. As an advertising customer you also receive extensive information about users who access your content. In addition to contact information on your potential customers we also provide an in-depth analysis of user behavior. You can analyze the access count for individual items to draw inferences about how the users respond to your content.

You also use the advertising customer portal to manage your online bookings. You can make sure that your company information, company news, key dates, contact information and other company information are always up to date.

MediaData2009


CommunicationColumn:EventsOn trade events, industrial users can experience your technical know-how, and interaction with your market partners is enhanced.

Enrich your marketing mix with this tool to establish new contact with potential customers, to intensify existing relations and establish your company as center of competence for your target groups.

Whether you are planning your own event or want to present your com-pany at one of our trade events, MM MaschinenMarkt is your competent partner for

the presentation of and sponsoring by your company the contextual design and media support for your events the integration of your event in a crossmedia campaign for visitor promotion

Contact:

Luise Rechter MM MaschinenMarkt Sales Manager International Phone: +49 9�1 418-2988 E-mail: [email protected]

For a current overview of all trade events for industrial target groups, please visit www.maschinenmarkt.de/event

Highlightsin2009:

EMAFEuropeanAutomationandManufacturingForum

The forum for decision-makers from the automation industry

Managers, production managers and decision-makers from the engi-neering sector discuss the latest automated manufacturing trends at the European Manufacturing and Automation Forum (EMAF).

Experts present automation systems and collaborative manufacturing concepts for the optimization of production processes and enhanced productivity gain.

We will be happy to submit a quotation for your participation in the related exhibition or sponsorship packages for EMAF.

For more information, please visit www.maschinenmarkt.de/emaf.


MediaData2009

VogelConventionCenterThe Vogel Convention Center (VCC) combines a traditional industrial architecture with state-of-the-art event and building technology. It is the perfect environment for your events, like exhibitions, congresses, semi-nars, conferences or parties.

The VCC Würzburg offers the most sophisticated systems for sound, projection, stage and lighting. The event area is fully air-conditioned and equipped with WLAN facilities. Experienced experts coordinate the tech-nical requirements during the set-up and preparation phase and of course during the event.

For large-scale events with up to 1,100 visitors, the Vogel Convention Center offers an overall floor space of some 2,500 m² distributed over two halls (1,156 m² and 852 m²) and an attractive foyer (255 m²). The areas can be used in combination or separately.

The Vogel Conference Center is the perfect location for smaller events for up to 10-100 persons. Six �0-100 m² workshop rooms, directly connected with the Convention Center, provide for a pleasant conference and wor-king atmosphere. All rooms are air-conditioned and equipped with modern projection and sound systems.

250 adjacent parking spaces are available for visitors of the Vogel Con-vention Center at no charge. Würzburg is located in the intercept of seve-ral traffic routes, with direct train and autobahn connection, and provides a perfect logistic environment for a smooth event organization.

Vogel Convention Center

View of the foyer

Commemorative event in the Rotation hall

Air conditioning and lighting

Our services for your event:Competence in event consultingOverall budgetingOn-the-spot event managementParticipants management (MICE)Catering (selection of professional subcontracting services)Organization of related exhibitionsOrganization of supporting programsTransportation and transfer solutionsMedia production (advertising material, event graphics, event websites, videotaping and video streaming)Event moderation

Contact:

Alexandra Nebel, Horst Vollhardt Vogel Immobilien & Marketing GmbH Phone: +49 9�1 46 07 94 00 E-mail: [email protected] www.vcc-wuerzburg.de

P

P

Delivery area Delivery area

Rotation hall 1,156 m²

Shed hall 852 m2

Utility rooms + toilet facilities

Catering

Toilet facilities

-

Wardrobe

Foyer255 m2

150parking spaces

100 parking spaces

Max-Planck-Straße

Siebold1

Siebold3

Röntgen

Max-Planck Siebold4

Siebold2

Seminar in the Shed hall

High-performance beamer View of the utility room

MediaData2009


ReprintsTechnical articles about your company in MM MaschinenMarkt play a significant role in your customers’ perception. Use this effect for your advertising by integrating high-quality content in the communication with your target groups.

Classicalreprints are the ideal means of providing your customers with application examples of your products and technologies, both on-site during a customer visit or at trade fairs and events.

We will be pleased to submit a tailor-made quotation to meet your specific requirements.

Contact:(Classical reprints)

Claudia Krampert Editorial office MM MaschinenMarkt Phone: +49 9�1 418-2084 E-mail: [email protected]

Digitalreprints efficiently complement your E-mail activities, internet presence or electronic brochures.

Besides individual reprint generation the ”myDigiAbo“ option provides attractive services: You are automatically supplied with all articles published about your company and benefit from an additional 25% discount.

Pages/prices(PDF,72dpi) (Prices in EUR)

1page 2pages 3pages 4pages

Individualreprint 148.– 188.– 228.– 268.–

myDigiAbo 111.– 141.– 171.– 201.–

Contact:(Digital Reprints)

Manuela Maurer Phone: + 49 9�1 418-2786 E-Mail: [email protected]

ContentSyndicationUsage of editorial content: We offer current and media-compatible con-tent from MM MaschinenMarkt and other publications of Vogel Business Media for your company website, covering exactly those topics that are significant for your target groups. Widen the scope of your online media content with the industry news, market overviews and technical articles we provide and profit directly from our editorial expertise.

As an example you may add news items to your customer newsletter that direct readers to your website thus enhancing customer retention. We also offer various content for your intranet that can be used for supplying your employees with news about your business activities.

As portal operator you can access our cross-sector pool of top-quality articles from all relevant industrial and commercial sectors through our content syndication options.

We will be pleased to coordinate a tailor-made content package to meet your specific requirements. Content will be provided in standard formats like PDF and XML and includes all required rights of use for your company.

Please do not hesitate to contact us.

ContentSyndication:

Winfried Eggebrecht Phone: +49 89 74642-512 E-mail: [email protected]


MediaData2009

CorporatePublishingCorporate publishing or co-branded publishing are efficient instruments for your corporate communications. Whether digital newsletters or printed customer magazines – choose the media type you want to use approaching your target group.

Weprovidefullservicesupport:Strategy development and conceptionContent creationLayoutProductionSales

Make your communication measures more successful by using our media know-how and target group access, multimedia tools and expertise.

Contact:


AdvertisingMaterialandWebsitesAs a modern communications service provider we offer a wide range of services. We are your competent partner for all stages of media produc-tion – the conceptual design of your print and online media, advertis-ing campaigns, promotional items, CD-ROM/DVD programming or print service management. Benefit from our creativity and expertise in media design and media management.

We would like to talk to you about special advertising formats, another area that is based on our extensive expertise and experience:

Conception/design/production of print and online mediaCorporate designFlyers, insertions, supplements, catalogsNewsletters, customer magazines, newspapers, booksCD/DVD programming, web design, bannersConsulting and production of ad specials (special print advertising formats)

Contact:

Andreas Hummel Production Manager Phone: +49 9�1 418-2852 E-mail: [email protected]

Print-Media

Corporate design

FlyersCD/DVD-programming

Web design

AdvertisementsWhitepapers

Online media

Web 3.0

Cataloge

Books

Banners

MediaData2009

�0 Print Online Event Service Print Online Event Service �1�0 Print Online Event Service Print Online Event Service �1

WebcastProductionMoving pictures visualize the usage value of your product and have gained in importance on the internet. Corporate videos, presentations, trade fair TV or product animation – Vogel not only provides the technical equipment for the creation of your webcast but also the full service and expertise of a dedicated webcast team.

Ourservices:Storyboard: consulting and coordinated conception of the content and sequencesCamera: on-site shootings (e.g. at your company or at your exhibition stand)Cut: editing of footageAudio: adding text and music to the footageFilm: provision of the webcast in the required format (e.g. flv, avi, mpeg, wmv)

We offer competent support in all phases of webcast creation.

Contact:

Katharina Rubin Team leader webcast Phone: +49 9�1 418-2102 E-mail: [email protected]

VogelWebcastStudioProduct presentations, expert round tables and interviews can be realized at a high technical level in the Vogel webcast studio. Besides classical technical settings the studio also provides green screen technology as well as sound facilities that meet the requirements of podcasts and similar formats.

OverviewoftheVogelWebcastStudio:80 m² floor space4 cameras12 spotlights with light controlGreen screen� computers for film cuttingSeparate sound facilities12-channel audio mixer desk Own internet connections for live webcasting

Contact:

Uwe Dietrich Director Webcast Studio Phone: +49 9�1 418-25�4 E-mail: [email protected]

Greenscreen

�0 Print Online Event Service Print Online Event Service �1�0 Print Online Event Service Print Online Event Service �1

MediaData2009

Your ad could be HERE


(Co-Branded)BannerYour ad could be HERE


(Co-Branded)AdinLaborPraxis

(Co-Branded)E-mailAdvertising

CrossmediaCampaignsWe will identify and elaborate with you a series of crossmedia measures that are tailor-made to reflect your individual advertising strategy.

Combine your print ads in MM MaschinenMarkt with efficient and measurable online advertising formats and address your target persons directly.

Advantages of crossmedia campaigns:Development of additional target groups beyond jour-nal recipients by extending the reach of a message.Increased advertising pressure due to an intensified penetration of the complete target group.The confrontation of recipients with identical information through different channels enhances recall and speeds up the creation of a corporate image.

In addition, new advertising formats result in a more ef-ficient perception of your advertising message.

You will achieve a tailor-made crossmedia campaign that meets all aspects of your communication requirements.

Campaignsthatachievehigherattentionthrougheditorialadvertisingmeans(educationalmarketing)Knowledge transfer is the key word. Demonstrate the competence of your company based on your concentrated know-how. When transferring your technical expertise be sure to position the related products as solution approach.

This will direct much more attention to your products than mere promo-tional messages and those who use your information will notice your company much more intensely.

Whitepapers or webcasts are the means of knowledge transfer. They are editorial advertising means that help users overcome their knowledge gaps or get ahead of others in terms of knowledge. Both formats always offer solution approaches for professional issues.

CrossmediacampaignsaimedatleadsandreachWhitepapers and webcasts on www.maschinenmarkt.de not only further the efficient transfer of knowledge but also generate Vogel leads, i.e. high-quality and complete addresses of professional decision-makers along with information about the related product interest.

Vogel leads can be compared with leads created at trade fairs through occasional stand visitors. You get the complete business card, you know which product the potential customer is interested in and you can esti-mate the timing for a purchase decision. The definition of your marketing goal is of outmost importance: increased reach (branding of specific topics, image creation, reach of your website) or the generation of highly qualified sales leads to support the sales activities of your company.

Based on your marketing goals we offer consultancy regarding the use of suitable advertising means across the whole campaign and make sure that the agreed performance is achieved. Following the campaign we will provide you with precise and measurable results for the budget you invested.

Contact:


Lead elements:r name of userr company, addressr e-mail, phone numberr Analysis of the usage pattern: reading time, number of queries and recommendations, ...

3333

LEADaudited

MediaData2009

�2 Print Online Event Service�2 Print Online Event Service

MarketResearchMarket research is the basis for a market oriented implementation of your crossmedia marketing activities. It identifies strengths and weaknesses, analyzes potentials and provides information about how your company is perceived by potential customers.

Marketresearchwhereitmakessense:targetgroupsyoureallywanttoaddress!

The market leading specialized media of Vogel guarantee direct access to relevant target groups in the industry. Our readers are investment deci-sion-makers and technical users in the following key sectors:

Engine buildingVehicle manufacturingPlant engineeringMetal processingElectrical engineeringElectronicsChemical and pharmaceutical industryPlastics-processing industry

Marketresearchthatmakessense:withresultsthatreallyhelpyouon!

Obtain explicit results about the effect of your advertising measures (advertisement pre- and post-test)the positioning of your company (image and brand position analysis)brand potential (topic and trend surveys)

MarketresearchbytheB2Bspecialist

Make your targeted market research more efficient with the full service range of Vogel, the specialist for decision-makers and users in industrial target groups.

Ourrangeofservices:Consulting and conceptionExecution and monitoring of field work Result analysis, reporting and on-site presentation

Contact:


AddressMarketingDirect marketing activities efficiently complement your crossmedia advertising campaign. Industry addresses obtained from the sales data-bases of our trade journals are the perfect starting basis for approach-ing target groups without wastage. Regular supply and the exchange between readers and specialized publishers guarantee the high quality and actuality of contact data.

Choose the most suitable data set for your direct marketing campaign from more than 1 million addresses, 270,000 of these are personal ad-dresses.

Optimizeyourselectionwiththefollowingcriteria:Industries/featuresPersons according to position/functionZip code/regional filtersCompany sizesAssignment according to trade journals

Ourguarantee:

Our addresses help you achieve a deliverability of typically 99%. You will get a 1 Euro refund for each undeliverable address.

Contact:


industries

1:1 communication

Contact

1 million addresses

Mailings

Target persons

Direct marketingTarget groups

Business Terms ��

�2 Print Online Event Service�2 Print Online Event Service

MediaData2009

1. Scopeofapplication;exclusiveandfutureapplicability1.1 These General Terms and Conditions apply to Customer’s bookings with Vogel Business

Media GmbH & Co. KG (hereinafter “Publisher”) for placing one or several advertisements or for circulating other advertising media, such as inserts, bound inserts or special adver-tising formats (hereinafter collectively the “Advertisement(s)”), in the magazines published by Publisher. These terms and conditions apply analogously to any services provided in connection with the placing of an Advertisement (e.g. redesign, drafts, modifications).

1.2 Any General Terms and Conditions of Customer shall not apply even if Publisher has not specifically objected thereto.

1.� These GTC inthepresentversionalsoapplytoallfutureAdvertisementbookings, irrespective of whether or not they are referenced again in the individual booking. The contracting partner will be advised without delay of any amendments to these GTC (e.g. on the invoice). The amended GTC will be effective from awareness and apply to Customer’s next booking.

2. Conclusionofcontract;contractingpartner2.1 Customer’s bookings will be handled on the basis of the Advertisement price list as appli-

cable at the time the booking is placed. Customer may request the price list directly from Publisher or view it online www.vogel.de.

2.2 Publisher reserves the right to refuse unconfirmed Advertisement bookings within 14 days of receipt of the booking. Further, Publisher has the right to refuse individual advertising contents in accordance with sec. 4 below.

2.� Advertisements including advertising of or for third parties (tie-in advertising) are subject to Publisher’s prior written acceptance in each case and entitle Publisher to bill a tie-in surcharge. ThecontractingpartnershallbetheCustomerwhoacceptsliabilitytowardsPublisherforthethirdparties’actsandthecostsoftheAdvertisement.

2.4 In the event of agency bookings in case of doubt the contract is entered into directly with the advertising agency. If, however, the advertiser shall be the direct Customer, he must be identified by name by the advertising agency. Publisher has the right to request from the agency proof of the advertiser’s order to the advertising agency and proof of the business registration.

�. Artwork;proofs;otherpiecesofwork;storageofArtwork�.1 Customer is solely responsible for the timely delivery and appropriate quality of the

artwork or other advertising media (hereinafter collectively the “Artwork”). Where digital Artwork is used, Customer is obliged to deliver the due and proper data files in due time before the beginning of the placement. A file is deemed “due and proper” if it complies with the media data applicable at the time or any other technical specifications issued by Publisher. A delivery is deemed “in due time” if the due and proper Artwork is received by Publisher by the latest delivery date notified in the media data as applicable at the time or otherwise communicated by Publisher.

�.2 Proofs will be delivered only upon Customer’s express request. Customer is responsible for the correctness of any proofs returned to Publisher. If Customer fails to return in due time any proofs that were delivered to him in a timely fashion, such proofs will be deemed approved for printing.

�.� Customer will bear the costs for any preparation of or changes to the Artwork requested or caused by Customer (e.g. changes necessitated by late or incorrect delivery). Publisher’s price list as applicable at the time of the preparation or changes shall apply.

�.4 On request, after publication of the Advertisement Publisher will provide proof thereof. A complete copy of the magazine will be provided if justified by the type and scope of the advertising contract. If proof can no longer be procured, it will be replaced by a confirmation of Publisher.

�.5 Artwork will be returned to Customer, at Customer’s expense, only on Customer’s express request. The duty to store the Artwork expires three months after the fulfilment of the contract. Thereafter Publisher has the right to destroy the Artwork.

4. Publisher’srightofrefusal4.1 Publisher reserves the right to accept or refuse individual Advertisements. Publisher may

justify the acceptance or refusal on grounds of uniform standards regarding contents, origin, or technical format of the Advertisement. Publisher is entitled to a right of refusal as set out in this paragraph also with respect to Advertisement bookings accepted by representatives of Publisher or other receiving offices. Publisher will notify Customer without delay of any refusal of Advertisements.

4.2 If the refusal is due to reasons within Customer’s responsibility, Customer’s obligation to make payment will not be affected. Customer will in any event be entitled to place replace-ment advertising. If a Customer who is not responsible for the refusal exercises this option, the payment obligation will remain unaffected as well.

5. PlacingofAdvertisement;marking5.1 Unless agreed otherwise the Advertisement will be published in the next available issue. 5.2 If several Advertisements have been booked in advance, in case of doubt they will be

placed within one year of the conclusion of the contract. The Advertisements will in case of doubt be published at regular intervals throughout the placement period.

5.� Publisher expressly reserves the right of editorial changes to the interior arrangement, the get-up, the title or the scope of the respective magazines and resulting changes to the publication dates.

5.4 When placing the Advertisement Publisher will respect Customer’s preferences as far as possible. Unless agreed otherwise Customer is not entitled to any specific placement or the exclusion of advertisements relating to the goods or services of a competitor.

5.5 Advertisements which are not clearly recognizable as such by their design may be clearly distinguished from other contents by Publisher in Publisher’s sole discretion, e.g. by marking them as “advertisement“.

6. Boxnumberadvertisements6.1 Responses to box number advertisements will be picked up by Customer at Publisher’s

domicile. If Customer instead requests being sent the responses, they will be sent by mail to the address specified by Customer, at Customer’s expense and risk. Registered letters and/or express letters received by Publisher will also be forwarded to Customer by regular mail unless requested otherwise by Customer.

6.2 Responses which, for reasons outside Publisher’s responsibility, cannot be delivered to Customer’s address as specified by Customer, will be kept by Publisher for pick-up for four weeks. Thereafter Publisher has the right to destroy any responses that have not been picked up.

7. Remuneration;pricechanges;discounts7.1 The remuneration agreed between Publisher and Customer is set out in the booking

confirmation. In the absence of a written booking confirmation or any remuneration clause in the booking confirmation, the price list as applicable at the time of booking shall apply.

7.2 Prices remain subject to change at any time. However, for bookings that have already been confirmed by Publisher, price changes will be effective only if they were announced with at least one month’s advance notice. In this event Customer will be entitled to a right of termination, which must be exercised in writing within 14 working days after the price change was notified. No refund of discounts under sec. 7.7. will apply in this case. All further claims of Customer are excluded. If no notice of termination is given, the price increase will be deemed approved for pending bookings as well.

7.� Except where advance payment has been agreed, invoices fall due by the deadline indica-ted on the price list and in all other cases within �0 days of the invoice date. Discounts for early payment will be granted in accordance with the price list.

7.4 If Customer unjustifiably protests bills of exchange or checks or if a petition for insolvency proceedings against Customer’s assets is filed, Publisher may suspend the further fulfilment of pending advertising contracts until payment has been made, unless Customer provides security.

7.5 No discounts will be granted to businesses whose corporate purposes include the booking of Advertisements for several advertisers in order to claim a collective discount.

7.6 A collective discount may be claimed for affiliated companies only from the date of written proof of the affiliation. Affiliated companies for the purposes of this clause shall mean companies with a capital interest of more than 50 percent between them.

7.7 The discounts indicated in the Advertisement price list apply only to the Advertisements published within one year. The one-year period commences upon publication of the first Advertisement unless a different beginning has been agreed in writing at the conclusion of the contract. If the one-year period is not observed, Customer is obliged to refund to Publisher the difference between the discount granted under the contract in consideration of the fixed total volume, and the discount corresponding to the actual volume purchased (refund of discounts).

8. IndemnificationbyCustomer8.1 Customer is solely responsible for the lawfulness of the contents of Customer’s Advertise-

ments. Publisher is not obliged to review the Advertisements under legal aspects.8.2 In particular, Customer is responsible for that the Advertisements delivered by him do not

contravene any applicable laws (such as criminal laws, regulations for the protection of young persons, rules of fair competition) or rights of third parties (e.g. trademark rights, personal rights, copyrights). In particular, the Advertisements may not have any defamatory, discrediting or pornographic contents or contents glorifying violence or war. Where any contacts are named in the Advertisement, Publisher assures that every natural person identified by name has consented thereto.

8.� If recourse is taken against Publisher by a third party, court or authority, due to culpable conduct on Customer’s part, especially culpable breach of the above obligations, Customer will indemnify Publisher, as far as legally possible, against any claims and pay the costs of the legal defence. Publisher will inform Customer without delay when any such claims are raised. Customer will use best efforts to support Publisher in the defence against these claims. If Customer fails to meet this obligation within a reasonable period of time to be fixed by Publisher, Publisher shall have the right to settle the third party’s claim in Publisher’s reasonable discretion in consideration of the legal and factual situation as known to Publisher. The costs of such settlement will be borne by Customer, including in the event that the settlement afterwards proves unfavourable due to Customer’s failure to provide information.

9. Warranty;notificationofdefects9.1 Publisher warrants that the quality and publication of the Advertisement are customary in

accordance with the contractual agreements (in particular booking confirmations, printing specifications in the media data), taking account of the specifications transmitted by Customer.

GeneralTermsandConditionsforPrint

Business Terms ��

MediaData2009

�4 Business Terms

GeneralTermsandConditionsforOnline

1. Scope,exclusiveapplication1.1 The following Terms and Conditions are valid for the “advertising measures” conducted by

Vogel Business Media GmbH & Co. KG (hereinafter called “Vogel”) for the client.1.2 Contrary Terms and Conditions of the client have no validity, even if not contradicted by

Vogel in individual cases.2. Advertisingmeasures;Identification2.1 “Advertising measures” in the sense of these General Terms and Conditions comprise all

“advertising material” bookable with Vogel and other services bookable by Vogel within the framework of advertising (e.g. support with the provision of advertising material, translations, implementation of advertising campaigns).

2.2 “Advertising material” means offers comprised of pictures and/or text and/or sound se-quences and/or animated pictures and/or comprising of a sensitive area which is linked on mouse-click to a web address (e.g. a link) specified by the client. Besides classic banner advertising this may comprise specifically also product- and company entries, sponsoring or e-mail campaigns. So-called “download offers” of the client, such as web casts, web video, whitepaper and other download- or streaming offers kept ready by Vogel are also included. “Whitepapers” are specialist data, compiled by the client on specific topics, which may also contain product- and company information.

2.� Advertising material, not clearly identifiable as such due to its design, is clearly separated from other content by Vogel, at its sole discretion, e.g. by identification as “advert”.

2.4 With reference to advertising material in the download offer, Vogel is not obliged to identify this in accordance with Section 2.�. It is the client’s responsibility to do this, if required. He is further obliged to identify the download offer with his company name and to keep this information up-to-date. For the rest, Section 5.6 is applicable.

3. Ordercompletion�.1 A contract on advertising measures materialises following written confirmation by Vogel

or by performance of the advertising service. The contract is considered rejected unless it is confirmed or performed within two weeks. Verbal or telephonic declarations are not legally binding and require written confirmation to be effective.

�.2 In the case of agency bookings, the contract materialises with the advertising agency itself in case of doubt. Should an advertiser become a client, the latter must be mentioned by name by the advertising agency. Vogel is entitled to demand proof of the commissioning by the advertiser as well as a proof of registration of a business.

4. Provisionofadvertisingmaterialbytheclient4.1 Insofar as the advertising material is to be placed by Vogel, the client will provide the ad-

vertising material to Vogel at least five working days prior to the agreed first appearance date. The provision of data is subject to Vogel‘s relevant current “Technical requirements”. Should Vogel not be in a position to achieve the proper and on schedule publication of the advertising material due to delayed delivery or non-compliance with the “Technical requirements” of Vogel, the client’s obligation to pay remains unaffected thereof.

4.2 The client is responsible for the on schedule provision of advertising material.4.� Insofar as the client has the right to place the advertising material himself, Vogel will

provide him with a password for this purpose. The client is obliged to keep this password secret. Vogel has the right to prescribe technical requirements to the client regarding the placement of this advertising material. In addition, Vogel may prohibit the application of certain techniques, specifically if Vogel‘s servers may thereby be excessively loaded or if the functionality of Vogel‘s websites may be impaired.

4.4 Provided a new browser window is opened, the client is entitled to use so-called deep links for reference to his website. Employment of other technical methods leading the user away from the page or collecting his data is not allowed, particularly the use of pop-ups, prompting for the input of user data and the placement of cookies require prior written permission by Vogel.

5. Dutiesofclient;Indemnityagainstliability5.1 The client shall ensure that the advertising material transferred or placed by him is

protected by state-of-the-art protection software and is free from malicious code such as e.g. viruses and trojans.

5.2 The client undertakes that the advertising measures transferred or placed by him do not contravene applicable laws (e.g. the applicable penal laws, the regulations for the protec-tion of minors and the unfair competition law) or third party rights (e.g. trademark rights, personal rights, copyrights). In particular, the advertising measures shall not contain defamatory, discrediting or pornographic content or content glorifying violence or war. Insofar as the advertising material mentions contacts, the client assures that consent has been obtained of any natural person mentioned by name.

5.� Insofar as the client obtains leads, he shall undertake to use these solely for own purposes of advertising, market- or opinion research and not pass these on to third parties or use these for the purposes of third parties. Should the client culpably contravene these obligations, he shall be obligated to pay Vogel a commensurate contractual penalty to be determined by Vogel in each individual case, the basis and magnitude of which may be reviewed by a competent court of law (Section 14.1).

5.4 The client undertakes to honour the applicable data protection regulations. He shall respect the revocation of the consent of a user and promptly block such user‘s data, following notification.

5.5 The client assures that he has obtained the necessary rights in respect of all authors of advertising material, allowing him to concede such rights to Vogel in accordance with Section 9.1 and 9.2. The same is applicable to possibly required agreements with collecting societies (specifically GEMA). He shall bear all costs charged by these collecting societies.

5.6 Vogel carries no responsibility for verification of the advertising measures of the client. 5.7 Should a claim be made on Vogel by a third party, a court of law or an authority because

of culpable behaviour of the client, in particular due to a culpable violation of the above obligations, the client undertakes to indemnify Vogel against possible claims as far as legally possible and to bear the legal defence costs. Vogel will immediately inform the client of the assertion of relevant claims. The client shall support Vogel to the best of his ability in the defence against these claims. Should the client fail to meet this obligation within a reasonable period to be determined by Vogel, Vogel is entitled to settle such third party challenge by its own professional judgement and in due consideration of the circumstances and legal position as presented to Vogel. The costs of such settlement shall be borne by the client, also in the case where the settlement in hindsight proves prejudicial due to information not provided by the client.

6. Powerofrefusal;Discontinuationoftheadvertisingmeasures6.1 Vogel may refuse individual advertising measures if these contravene applicable laws

or applicable legal practice, official or judicial directives or contravene a cease-and- desist declaration issued by Vogel or infringe on third party rights or if the publication is unacceptable to Vogel on grounds of the content, the origin or for technical reasons.

9.2 If the publication of an Advertisement is not substantially consistent with the owed quality for reasons within Publisher’s responsibility, Customer is entitled to an immediate replace-ment placing in a comparable setting.

9.� If Publisher seriously and definitely refuses to place the replacement, or if the replacement is defective as well within the meaning of sec. 9.2 above, Customer will have a right to reverse the (partial) booking concerned or to reduce payment to the extent the purpose of the Advertisement was impaired.

9.4 Customer shall inspect the Advertisement promptly upon first publication and notify any defects (duty to notify defects). Concealed defects have to be notified promptly upon their discovery.

9.5 Obvious defects must be notified in writing within five working days of the first publication of the Advertisement, concealed defects within five working days of their discovery.

9.6 Warranty claims become time-barred after 12 months.10. Assignment;setoff;rightofretention10.1 Any assignment of the claims arising from the Advertisement booking by Customer

requires Publisher’s prior written consent.10.2 Any setoff by Customer against claims of Publisher is excluded unless Customer’s claim

is uncontested or established by final enforceable judgment. A right of retention may be asserted only if Publisher’s payment claim and Customer’s counterclaim are based on the same contractual relationship.

11. Publisherliability11.1 Publisher shall be liable for damage sustained by Customer due to acts of intent or gross

negligence of Publisher or Publisher’s legal representatives, executives or vicarious agents.

11.2 Irrespective of the degree of fault, Publisher will be liable for damage caused by a breach by any of the persons named in sec. 11.1 of a duty which is essential to the achievement of the contractual purpose (major obligation), and in the event of wilful deceit. Likewise, Publisher will be liable irrespective of the degree of fault if the damage was caused by a breach of a guarantee issued by Publisher or a management fault not resulting from negligence.

11.� The above exclusion of liability shall not extend to Customer’s claims for damages based on injuries to life, limb or health caused by a breach of duty by Publisher or any of the persons named in sec. 11.1 above.

11.4 In all cases other than those set out in sec. 11.1 to 11.� hereof, Publisher’s liability – irrespective of the legal grounds – shall be excluded. Claims for damages against Publisher become time-barred 12 months after they arose, unless they are based on a tortuous or wilful act.

11.5 Claims for damages are limited to foreseeable damage characteristic of the contract and shall amount to 5% of the booking value in the event of default.

12. Forcemajeure Any temporary interruption of the publication of Advertisements caused by force majeure,

strike, lawful lockout or unforeseeable operational breakdowns will not release the parties from the advertising contract. In any such case the acceptance period will be extended accordingly. These circumstances give rise to a right of rescission only if performance is definitely prevented, and otherwise after three months. Customer is entitled to suspend payments during the interruption; advance payments made will be refunded, to the extent owed under the law, in connection with the reversal of the transaction, if any. Any further claims for damages are excluded.

13. Placeofperformance;governinglaw1�.1 Publisher’s domicile shall be the place of jurisdiction and performance if Customer is a

business. 1�.2 This agreement is governed exclusively by the laws of Germany with the exclusion of the

UN Sales Convention.February 2009

Business Terms �5

MediaData2009

�4 Business Terms

6.2 Vogel is entitled to (temporarily) discontinue the implementation of advertising measures should there be a justified suspicion that the conditions in accordance with Section

6.� The client may equally demand the discontinuation or removal of the advertising measure by Vogel if a claim is made on him by a third party because of an infringement. Insofar as the client can himself remove or put the advertising measure offline, he is in such case obliged to remove or block this himself.

6.4 In the case of the advertising measures being refused or discontinued following action on the preceding sections, the client shall nevertheless pay the compensation agreed upon, unless Vogel was able to sell the provided advertising space elsewhere. There is no obligation to pay for a discontinuation in accordance with Sections 6.1 or 6.2, provided the client is able to prove that the contents of the advertising material was legitimate and no reasons for the refusal and/or discontinuation initiated by Vogel therefore existed.

7. Obligationtogivenoticeofdefects7.1 The client shall check the advertising measure immediately following the date of first

publication and give notice of possible defects (obligation to give notice of defects). In case of concealed defects, notification shall be given immediately after their detection.

7.2 Written notice shall be given of evident defects within five working days of first publication and of concealed defects within five working days after detection.

8. Placingofadvertising;Leads;Term;Availability8.1 Vogel will place the advertising material within the framework of the specifically booked

advertising measure, with utmost consideration for the wishes of the client. Unless agreed otherwise, the client is not entitled to a specific placing or the exclusion of advertising for goods or services of a competitor of the client.

8.2 Vogel will make download offers as well as company and product entries available on a database, together with the information of other clients, and have these ready for retrieval by users via the client‘s booked channels. It is in the interest of both parties that the download offers should be marketed as comprehensively as possible, which is why Vogel is entitled, but not obliged, to content syndication in accordance with Section 9.2 with respect to download offers. Unless agreed otherwise, content syndication comes at no additional cost to the client.

8.� In the case of an assignment covering the placement of several Advertising means (frame - work contract), the retrieval of individual advertising material shall be effected within a year after conclusion of the contract. Regarding the price, the price list applicable at the time of placement shall apply. Should the one-year-period be violated, the client is obliged to pay Vogel the difference between the contractually agreed discount based on the predefined total volume and the discount for the actual retrieval (discount adjustment charge).

8.4 Insofar as the client has booked a certain number of page impressions/leads for an advertising measure, Vogel points out that these figures are inevitably based on past experience. Should the page impressions/leads not be achieved in exceptional cases, the placement period of the advertising measure will be extended until the booked number of page impressions/leads has been reached. Should the placing booked by the client already be allocated to another client for the extended advertising period, Vogel is entitled to divert to a comparable placing, with due consideration of the interests of the client. The use of �rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DART system) are the standard basis for billing.

8.5 Insofar as the client should obtain leads, these are only made available within the frame-work of what is permissible under data protection laws. The client is specifically aware that the user may revoke consent to promotional measures. The client is obliged to respect such revocation or to undertake amendments to the data. The client shall inform Vogel immediately of possible complaints by users.

8.6 The client implements promotional measures, based on the leads, at his own risk.8.7 The term of the advertising material is initially guided by the specific conditions of the

booked advertising material, e.g. as reflected in the media data. In case of doubt, the following term is applicable:

- in case of a booking in accordance with leads/page impressions, the period until the number of booked leads/page impressions has been reached;

- in case of a booking according to time, the booked period in accordance with the price list, calculated from the day of the online placement. Company- and product entries or provider profiles can only be booked on a yearly basis. They are automatically extended by a further year, in consideration of the price list valid at the receipt of the first order, unless Vogel or the client give notice with a period of three months to the end of the period of (first-) appearance. Section 10.2 is applicable accordingly in the event of a price increase;

- in case of a booking of download offers, basically also the booked term. Insofar as Vogel additionally markets the download offers within the framework of content syndication in accordance with Section 9.2, this download offer expires after notice by the client in accordance with Section 9.� at the latest.

8.8 On a per month basis, Vogel guarantees 95% availability of the Internet pages and there-fore the advertising material. Reasonable interruptions required for maintenance of the system and interruptions due to force majeure or unavoidable causes are not included in this figure. The availability is defined as the ratio of actual time (AT) to target time (TT). The availability is then calculated as follows: AT/TT * 100.

9. Concessionofrightsbytheclient9.1 In relation to all advertising material, the client devolves the regionally unlimited rights of

use and exploitation rights required for implementation of the assignment to Vogel. This concession of rights specifically includes the right of duplication, distribution, transmission,

storage as well as the right of placement in databases, availability for retrieval and the right of making the advertising material publicly available.

9.2 With reference to the download offers and in the interest of comprehensive marketing of their content, the client in addition grants Vogel the right to licence the content to third parties for availability on the Internet or to use the contents for further forms of offers (e.g. eBooks) (so-called content syndication).

9.� The client grants these rights for the duration of placement of the advertising material. Regarding content syndication in accordance with Section 9.2, the rights are granted temporally unlimited but may be rescinded at any time with a notice period of two weeks.

10. Remuneration,Conditionsofpayment,Default10.1 The valid remuneration between Vogel and the client follows from the confirmation of

order. In the case of a missing written confirmation of order or if the confirmation of order contains no remuneration, then the valid price list at the time of order placement is appli-cable.

10.2 The price list may be changed at any time. For orders already confirmed by Vogel, price changes are, however, only applicable if they were announced at least one month in advance. Otherwise, the client has the right of cancellation, provided this is exercised in written form within five working days following notification of the price increase. Any further claims by the client are excluded. In the absence of a cancellation, the price increase is considered as approved, also for existing orders.

10.� Unless otherwise agreed upon, the amount invoiced to the client is payable within �0 days. A discount of 2% on the invoiced amount is granted should payment be received within 14 days. The day of first publication of the advertising material is the reference for calculation of the period.

10.4 Should the client be in default or should the client allow bills or cheques to be referred to drawer without justification, or should an application be made for an insolvency procedure against the assets of the client, Vogel is entitled to defer further execution of current or-ders until payment is received, remove already published advertising material and demand advance payment for the remaining placement of the advertising material.

11. Cession,Offset11.1 Cession of the claims resulting from the client‘s advertising order requires prior written

consent by Vogel.11.2 The client can only offset against claims by Vogel if the demand by the client is undisputed

or confirmed to be legally binding.12. WarrantyfordefectsbyVogel12.1 Subject to the confirmation of order and the “Technical requirements”, and in conside-

ration of the data provided by the client, Vogel guarantees the conventional quality and publication of the advertising material.

12.2 Should the publication of advertising material not meet the required quality due to a circumstance for which Vogel is responsible, the client may claim an extension of the publication period or an immediate substitute placement in a comparable environment. Vogel has, however, no obligation for extension or substitute placement.

12.� Should the extension of the publication period be unacceptable to the client or should this fail, or should Vogel refuse the substitute placement seriously and finally, the client has the right to rescind the specific (partial) order or to a reduction in payments to the extent that the purpose of the advertising material was compromised.

12.4 Warranty claims lapse after 12 months.13. LiabilityofVogel1�.1 Vogel is liable only for intent and gross negligence as well as for violation of a material

obligation under the contract (cardinal obligation). In case of a violation of the cardinal obligation arising from minor negligence, the liability of Vogel is limited to predictable damages at conclusion of the contract and which are typical to the contract. Vogel is not liable in case of violation of secondary obligations, which are not cardinal obligations, arising from minor negligence. In cases of initial impossibility, Vogel is liable only if the performance obstacle was known to it or if its ignorance was due to gross negligence, unless a cardinal obligation is involved.

1�.2 The abovementioned liability exclusions are not applicable in case of malicious con-cealment of defects or in case of the assumption of a quality guarantee for the liability for claims arising from the product liability law as well as from bodily injuries (life, body, health).

1�.� Insofar as the liability of Vogel is excluded or limited, this is also applicable to the personal liability of its employees, jobholders, co-workers, representatives and auxiliary persons.

1�.4 With the exception of claims arising from unauthorised acts, claims for damages by the client for which the liability is limited in accordance with this section, lapse after one year calculated from the legal onset of the period of limitation.

14. Placeoffulfilment,Applicablelaw,Writtenform14.1 Sole place of jurisdiction shall be Wuerzburg.14.2 This contract is governed exclusively by the laws of the Federal Republic of Germany,

under exclusion of the UN Convention on Contracts for the International Sale of Goods (CISG).

14.� Modifications and amendments to these contract terms require the written form to be effective. This is also valid if this written form clause itself is modified or amended. Insofar as the expression „written form“ is used within the framework of these General Terms and Conditions, this means the text form in terms of § 126 b BGB [Civil Code].

February 2009

Business Terms �5

�6 Print Online Event Service Print Online Event Service �6 D-97064 Wuerzburg | Phone +49 931 418-2988

www.vogel.de

Europe: Company Phone Fax E-mail

Austria Technik & Medien Verlagsges. mbH +43-1-876837913 +4�-1-8768�7915 [email protected]

CzechRepublic/Slovakia MM publishing s.r.o. (Ltd.) +420-2-67216423 +420-2-672164�0 [email protected]

France DEF & COMMUNICATION +33-1-47307180 +��-1-47�00189 [email protected]

Germany Vogel Business Media +49-931-418-2339 +49-9�1-418-2857 [email protected]

GreatBritain/Ireland VOGEL Europublishing UK Office +44-800-3101704 +0-800-�101705 [email protected]

Hungary Motor-Presse Budapest Lapkiadó Kft. +36-1-577-2683 +�6-1-577-2691 [email protected]

Italy Ferdinando Salaris +39-33-88285021 +�9-02��294887 [email protected]

Poland MM EDYTOR S.C. +48-32-3541005 +48-�2-�525720 [email protected]

Switzerland Vogel Business Media AG +41-447227778 +41-44 722 77 01 [email protected]

Netherlands/Belgium/Lux S.I.P.A.S. +31-299-671303 +�1-299-671500 [email protected]

Turkey DüNYA Super Veb Ofset A.S. +90-216-6811805 +90-216-680�971 [email protected]

NorthAmerica:USA/Canada VOGEL Europublishing Inc. +1-925-8031265 +1-925-80�1266 [email protected]

Asia:China Beijing Vogel Consulting Ltd. +86-10-63326076 +86-10-6��26099 [email protected]

TaiwanR.O.C. Taiwan Bright Marketing +886-2-27557901 +886-2-27557900 [email protected] & Communication Co., Ltd.

Thailand Green World Media (Thailand) Co. Ltd. +66-2-3782388 +66-2-7698120 [email protected]

korea ACROSS-DEXIOR CAPITAL CO., LTD. +82220523338 +82 2 2052 �552 [email protected]

Japan Japan Advertising +81-3-32614591 +81-�-�2616126 [email protected] Communications Inc. (JAC)

Representatives:

crossmedia-planner 2009

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