crossmedia waterboxx

PRESENTATION GROASIS WATERBOXXBY KEVIN CORCORAN AND NIELS DORTLAND

29 september 2010 | Crossmedia Willem de Kooning Academy

BRIEF

INTRODUCE THE GROASIS WATERBOXX IN CALIFORNIA



THE STORY BEGINS IN RANDOM

TOWNS IN CALIFORNIA.


LET’S ASK SOME BOYSCOUTS

FOR A LITTLE HELP.


CALIFORNIA TURNS GREENFACEBOOK.COM/GREEN


TO BE SURE WE REACH OUR TARGET

GROUP THE STORY ALSO BEGINS IN

THEIR OWN FRONTYARD.


THE BOYSCOUTS WILL PLACE A

LITTLE NOTE IN THEIR TREES.


CALIFORNIA TURNS GREEN


WHAT CAN WE FIND ON

FACEBOOK.COM/GREEN?


WE’LL EXPLAIN, BUT FIRST ...

MEET SARAH.


SARA36 YEARS OF AGE

2 CHILDEREN

AND A LOVING HUSBAND


SARAH IS PART OF A BOOMING

INTERNET GENERATION.


90 MLN ONLINE

160 MLN WOMEN IN THE USA

42 MLN WEEKLY ACTIVE ON FB

14 MLN ARE 27-42 YRS

05/2010


SARAH LIKES TO TRAVEL, WORKS

PART-TIME AS A FLORIST AND LOVES

TO EAT AT SUBWAY.


HOW WE KNOW THIS?

SARAH IS AN ACTIVE FACEBOOK USER.


NOW BACK TO

FACEBOOK.COM/GREEN.


AND SO THE STORY

BEGINS IN CALIFORNIA.

THANKS :)mynameise.com/nielsdortland@nielsdortland / [email protected]

mynameise.com/kspcorcoran@ kspcorcoran / [email protected]

www.slideshare.net/nielsdortland

mailto:[email protected]

mailto:[email protected]

http://www.slideshare.net/nielsdortland

http://www.slideshare.net/nielsdortland

crossmedia waterboxx

Education

crossmedia willem

kooning academy

california turns greenfacebook

usa90 mln

fb14 mln

mln women

sarah likes

meet sarah